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GM files for Z71 Trail Boss trademark

Try as they might to keep their plans a secret, automakers have their hands tipped through a variety of methods – be they through loose lips, spy shots or patent and trademark applications. That's how we know, in this instance, that General Motors is working on (or at least considering) an off-road machine wearing the name Z71 Trail Boss – the name which our compatriots at AutoGuide.com tell us that GM has registered for use on light-duty trucks. Now if that alphanumeric designator sounds familiar, it should. GM has long used it to designate the off-road packages on many of its body-on-frame trucks from Chevy and GMC. These days you can order a Z71 package on the Chevy Colorado, Silverado, Tahoe and Suburban and on the GMC Canyon, Sierra and Yukon. The package typically includes components like a beefed-up suspension bits, high-capacity air cleaner and underbody protection plates. The Trail Boss designator would seem to suggest something further reaching than a suspension package, though. Just what it would entail we don't know; minds immediately start running toward Chevy or GMC going after the Ford F-150 Raptor, but we'll likely be looking at something closer to the Trailhawk packages Jeep offers on the likes of the Renegade and Cherokee. Featured Gallery 2015 Chevrolet Tahoe Z71 View 16 Photos News Source: AutoGuide.comImage Credit: Chevrolet Chevrolet GM GMC Truck SUV Off-Road Vehicles patent trademark

Optimus Prime and Bumblebee head for auction

This month at the Barrett-Jackson auction in Scottsdale, AZ, the customized 1992 Peterbilt 379 of Optimus Prime from the Transformers series and director Michael Bay's own 1967 Chevrolet Camaro SS for Bumblebee will cross the block. The company will sell both with no reserve, and they'll come with letters of authenticity. This specific Bumblebee is the mean-looking restomod from Transformers: Age of Extinction, the fourth installment in the franchise, and Bay apparently liked it enough to hang onto the aggressive coupe after filming. He even autographed the car for this sale. The Camaro would make a great star in a Hollywood chase scene with its LS3 V8, six-speed manual gearbox, Wilwood brakes, and custom suspension. Bumblebee also wears a menacing satin black body with yellow accents and custom carbon fiber fender flares. Optimus Prime's Peterbilt appeared on-screen in the first three Transformers films, the auction house's spokesperson Aaron Cook told Autoblog. An Autobot emblem sits proudly on top of the grille, and the truck wears a flame paintjob. Barrett-Jackson's description says that the semi is fully functioning but no longer street legal and is now for display only. It would likely be the ultimate piece in anyone's Transformers collection. CRAIG JACKSON'S BARRETT-JACKSON TEAMS UP WITH MICHAEL BAY, PARAMOUNT PICTURES TO AUCTION ICONIC TRANSFORMERS VEHICLES Paramount Pictures is auctioning Optimus Prime® (Lot #1325.1), the iconic truck featured in the first three Transformers™ films American filmmaker Michael Bay will auction his 1967 Chevrolet Camaro SS (Lot #1325.2), which starred as Bumblebee™in the blockbuster movie, "Transformers: Age of Extinction" SCOTTSDALE, Ariz. – Jan. 4, 2016 – Barrett-Jackson, The World's Greatest Collector Car Auctions®, announced today that Paramount Pictures and American filmmaker Michael Bay will auction two vehicles that starred in the Transformers movie franchise, during the company's nine-day 45th Anniversary Auction, from Jan. 23-31, 2016, at WestWorld of Scottsdale. Up for sale at No Reserve is the iconic truck, Optimus Prime (Lot #1325.1), featured in the first three science fiction action films. Bay has consigned a 1967 Chevrolet Camaro SS (Lot #1325.2), which was cast as Bumblebee in the latest film, "Transformers 4: Age of Extinction." "The hottest Hollywood stars at Barrett-Jackson come in all shapes and sizes," said Craig Jackson, chairman and CEO of Barrett-Jackson.

Frustrated GM investors ask what more Mary Barra can do

DETROIT — General Motors Co Chief Executive Mary Barra has transformed the No. 1 U.S. automaker in her almost five years in charge, but that is still not enough to satisfy investors. Ahead of third-quarter results due on Oct. 31, GM shares are trading about 6 percent below the $33 per share price at which they launched in 2010 in a post-bankruptcy initial public offering. The Detroit carmaker's stock is down 22 percent since Barra took over in January 2014. After hitting an all-time high of $46.48 on Oct. 24, 2017, the shares have declined 33 percent. In the same period, the Standard & Poor's 500 index has climbed 7.8 percent. Several shareholders contacted by Reuters said GM could face a third major action by activist shareholders in less than four years if the share price does not improve. "I've been expecting it," said John Levin, chairman of Levin Capital Strategies. "It just seems a tempting morsel to somebody." Levin's firm owns more than seven million GM shares. Barra has guided the company through the settlement of a federal criminal probe of a mishandled safety recall, sold off money-losing European operations, and returned $25 billion to shareholders through dividends and stock buybacks from 2012 through 2017. GM declined to comment for this story, but the company's executives privately express frustration with the market's reluctance to see it as anything more than a manufacturer tied mainly to auto market sales cycles. GM's profitable North American truck and SUV business and its money-making China operations are valued at just $14 billion, excluding the value of GM's stake in its $14.6 billion Cruise automated vehicle business and its cash reserves from its $44 billion market capitalization. The recent slump in the Chinese market, GM's largest, and plateauing U.S. demand are ratcheting up the pressure. GM is one of the few global automakers without a founding family or a government to serve as a bulwark against corporate raiders. In 2015, a group led by investor Harry Wilson pressed GM to launch a $5 billion share buyback, and commit to what is now an $18 billion ceiling on the level of cash the company would hold. In 2017, GM fended off a call by hedge fund manager David Einhorn to split its common stock shares into two classes. Einhorn, whose firm still owned more than 21 million shares at the end of June, declined to comment about GM's stock price. Other investors said there were no clear alternatives to Barra's approach.