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Chevy: The Big Game

Chevrolet took an early lead for the 2015 Super Bowl advertising crown with its spot for the all-new, 4G LTE-capable Colorado pickup in a spot that simulated a problem with your TV. The stark, simple ad then states that if you're lucky enough to have an Internet-capable vehicle, like the new Colorado, you'd at least be able to stream the game. A clever, chuckle-inducing spot if there was one. Check out our full write up of the new, 2015 Colorado. Marketing/Advertising Chevrolet Truck Super Bowl Commercials Videos 2015 super bowl ad

Subprime financing on the rise in new car sales, leasing too

We all remember the financial crisis that began several years back. At its core was a splurge of subprime lending for housing loans. The housing bubble burst, triggering a collapse of the mortgage-backed securities market. Apparently, those types of loans still exist in the automotive industry, and the market share for these types of "nonprime, subprime, and deep subprime," loans has grown 13.6 percent compared to the third quarter a year ago.
According to an Automotive News report, high-risk lending expanded to 24.8 percent of total loans in Q3, up from 21.9 percent for this time last year. As this level increased, average credit scores of borrowers dropped to 755, down from 763 a year ago. In that time, the average financing amount increased $90 per vehicle, to $25,963.
At 818, Volvo maintains the highest per-owner credit score, while Mitsubishi has the lowest, at 694. The highest rate of borrowers was at Toyota, with 14 percent of the market, followed by Ford with 13.1 percent and Chevrolet at 11.1.

The Chevrolet Camaro 1LE returns with V6 or V8 power

The Chevy Camaro's performance variants are legendary, and enthusiasts have long lusted after the Z/28 and ZL1. But there's a lesser-known model that shouldn't be overlooked: the 1LE. It's Camaro code for performance on the track. The 2017 Camaro 1LE debuts this week at the Chicago Auto Show and goes on sale late this year. The 1LE package will be offered for the first time on V6 Camaros, as well as the traditional V8-powered SS. The cars have upgraded suspensions, better brakes, aerodynamic treatments that create more downforce, and improved cooling features. The goal is simple: faster laps. "This is all grip and handling and cooling," said Todd Christensen, Camaro marketing manager. It's an enthusiast special, transforming your basic Camaro into a more capable track machine. The 335-horsepower V6 and 455-hp V8 are unchanged (and only come with six-speed manual gearboxes), because the focus is on improving the Camaro's reflexes. That means different things, depending on the engine choice. Here's how they break down. V6 1LE The V6's 1LE package is based on the LT trim and it pilfers the best chassis pieces from the V8 model, including the FE3 suspension with stabilizer bars. It also has a mechanical limited slip differential (3.27 ratio) and four-piston Brembo brake calipers in front. The fuel system is also borrowed from the SS, and it all rolls on 20-inch forged aluminum wheels wrapped in Goodyear Eagle F1 rubber measuring 245/40R20 in front and 275/35R20 in back. Christensen says Chevy added the 1LE pack for the V6 because customers actively wanted it, and for a reasonable price (we hear the 1LE will cost about the same as the fifth gen's $3,500 option) they can transform their V6 into a car that's as track capable as the SS. While it's giving up 120 hp, a V6 Camaro 1LE will also be more than 200 pounds lighter than the eight-cylinder 1LE. Chevy noticed the customer interest for a V6 1LE and will study offering the pack on Camaros with the turbocharged four-cylinder engine. Consider the V6 a test case. "I'm anxious to get some customer feedback [from the V6]," Christensen said. SS 1LE Even though it's heavier, the SS 1LE offers a lot of goodies that make it three seconds faster than a normal SS, according to Chevy's testing at Willow Springs Raceway in the California desert. The spotlight features in the SS are Magnetic Ride Control for the FE4 suspension and electronic-slip differential (3.73 ratio).