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CA Chevy dealer allegedly adds $50K 'market value adjustment' to 2015 Z06

It seems to happen with every eagerly anticipated new car – dealerships, recognizing that crushing demand far outstrips the initial limited supply of a new model, inflate the price via a so-called "market value adjustment." We've seen it in the past with a number of new models, and now it's happening again with one of the Detroit 3's hottest vehicles. A dealership in Roseville, CA, outside of Sacramento, has allegedly attached a staggering $49,995 market value adjustment to a 2015 Corvette Z06. We say allegedly because, despite the evidence uncovered by BoostAddict, John L. Sullivan Chevy's online inventory listing doesn't display the price premium of the Z06 in question, a (normally) $93,965 model with the top-end 3LZ trim. It's unclear if either of the dealer's other Z06s, both 3LZs, one of which is in transit, will receive similar price adjustments. Now, legally, Sullivan Chevy isn't doing anything wrong here. Dealerships are under no obligation to observe a manufacturer's suggested retail price, a point General Motors' spokesperson Ryndee Carney pointed out to Autoblog via email. "For the Corvette Z06, Chevrolet has established a Manufacturer's Suggested Retail Price we feel is right for the market. Actual transaction prices, however, are the province of the dealer," Carney said, adding that a dealer zone manager will be discussing the price hike with the dealership. While we also reached out to the dealership over both the market value adjustment and the price of the Z06 as it appears on the company's website, we've yet to hear back as of this writing. Should they reply to our inquiries, we'll be sure to update you. Until then, we'd like to hear what you think about this case. Is Sullivan Chevy simply pricing the cars as high as it thinks the market can bear, or is this a cash grab for an hotly anticipated product? Have your say in Comments.

Seeing the Detroit Auto Show via drone

Seeing the Chevrolet display at the Detroit Auto Show is worth doing this year, and not just because of the new Corvette Z06, Volt and Bolt concept. In order to attract the new kids, The Bowtie has gone what the old kids used to call "buck wild" with their show stand at Cobo Hall. A Corvette Z06, Trax, and Colorado are parked along a central aisle, called Mainstreet, at the end of which is a 20-foot-tall, 73-foot long transparent screen lording over the new Volt. Elsewhere are five more 20-foot-tall screens broadcasting nine stories today's Chevrolet wants to tell about its vehicles, from performance to belief in the power of play to its 4G LTE-equipped OnStar telematics service. Then there are the social media and virtual reality safety installations, the community presentations and more. Chevrolet flew a drone through the stand to show off what it's doing, which is has replaced eye-level video as the next best thing to being there. You can check it out in the video above.

Ringbrothers drops more hints about its wild SEMA creations

Ringbrothers isn't finished teasing its SEMA creations. First we got a sliver of rear quarter on a 1969 Chevrolet Camaro that revealed a bundle of carbon fiber and SEMA-obligatory deep-dish wheels. The Wisconsin tuner's now announced its litter of cars headed to the show and a few specs, along with two shadowy drawings. The Camaro, christened with the name Valkyrja and a two-tone paint job, gets stretched in two directions with severe fender flares to widen the body and an extended wheelbase. We're not sure what's happening with the Camaro's snout in the drawing, but under that bulging hood we'll find a 416-cubic-inch LS V8 from Wegner Motorsports. Wegner built the 416-cu-in supercharged LS3 V8 that powered Ringbrothers' 1,000-hp G-Code Camaro in 2016.  The second member of the gang is a 1969 Ford Mustang Mach 1 dubbed Unkl. The exterior begs for attention with a deep blue sea paint job, deep front chin spoiler, bulging hood, yellow brake calipers, and what looks like a racing number inside a roundel on the doors. Unkl gets its motivation from a 520-cu-in Boss V8 built by Kaase Racing Engines, rumored to throw about 800 hp.    Finally, Ringbrothers is bringing its Cadillac Madam V for another Las Vegas go-round after giving the custom coupe some updates. The Madam V is a 1948 Cadillac Series 62 fastback coupe body placed atop an ATS-V chassis, first shown in 2016. The firm didn't elaborate on the changes, so all we can expect for now are the coupe's postwar good looks mixed with new-millennium engineering, and a 3.6-liter twin-turbo V6 with 464 hp under that exceptionally long hood.    For any in attendance at the show, the Valkyrja Camaro debuts at the BASF booth on Tuesday, Nov. 5, 2019 at 9:30 a.m., the Unkl Mustang gets revealed a couple hours later at the Flowmaster/Holley booth, and the Madam V Cadillac will be on display throughout the show at the Ringbrothers booth.