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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

GM delays truck plant shift so workers can watch Detroit Lions NFC Championship game

It would be difficult to overstate just how big of a deal it is for the city of Detroit and its residents (and residents of southeast Michigan in general) that the Detroit Lions not only made it convincingly into the NFL playoffs but found significant success in defeating the Los Angeles Rams in the Wildcard round and then the Tampa Bay Buccaneers the following week. But if there's one thing we can point to as an automotive-minded group, it's this: General Motors has delayed the start of the third shift at its Flint Assembly plant so that workers won't have to miss any part of the game. To emphasize the magnitude of this decision, it's important to note that the Chevrolet Silverado HD and GMC Sierra HD are built at the plant, and the popularity and, perhaps more importantly, profitability of those heavy duty trucks is so high that it's the only GM plant in Michigan that runs a third shift, as pointed out by the Detroit Free Press. The delay is roughly an hour in total, and workers won't be paid for that missing time. We doubt there will be any complaints. Granted, this isn't the first time GM has delayed starting a late shift due to a big sporting event. In prior years, delays have been recorded for some Super Bowls and for the in-state Michigan vs. Michigan State rivalry game at GM facilities in Lansing, Michigan. Still, GM's statement on why it would hold off production of such a lucrative pair of vehicles explains it better than we can: "We recognize the Detroit Lions playing in the NFC Championship game as a rare, unique opportunity that warrants this temporary schedule adjustment to allow employees to enjoy the game and make it to work on time." It's not GM's only show of Lions pride. Take a close look at the General Motors logo currently being displayed at the Renaissance Center, GM's headquarters in Detroit. General Motors is displaying its Motor City pride with a subtle logo redesign to honor the Detroit Lions as they continues their Super Bowl hunt. Read more: https://t.co/Jmc6bmMK6n pic.twitter.com/9bJJqOmwxB — Ad Age (@adage) January 23, 2024 The Free Press reached out to Ford and Stellantis to see if either of GM's rivals would be making shift adjustments as well. Ford has yet to provide a comment, but Stellantis, makers of the Ram truck and Jeep SUVs, has confirmed it will be running normal schedules at all of its facilities. For now, there's only one more question that needs answering: What if the game goes to overtime?

Chevy gives Camaro Red, Black Accents for SEMA

Just the other day, Chevy announced a series of modified show cars it's planning to bring to SEMA this year. Now it has revealed full details on what could prove the most enticing among them in the form of a pair of Camaros. These new Red Accent and Black Accent editions are based on the new, sixth-generation 2016 Camaro SS. The former starts out as a Camaro SS convertible, done up in silver with red trim inside and out. It's got a leather interior, custom grille, hash-mark fender graphics, blacked-out bowtie badge, and 20-inch alloys. Even the engine is visually enhanced with a red cover. While it was at it, Chevy also dropped the suspension and fitted a new air intake and Brembo front brakes. Joining it is the Black Accent concept, based on a red Camaro SS coupe. As its name suggests, it's got a blacked-out aero kit, bowtie badge, and fuel cover, along with darkened tailllamps and satin black stripes. It also gets a black leather interior and its own set of 20-inch wheels, along with the aforementioned lowering kit, Brembo front brakes, air intake, and red engine cover. The Accent concepts are designed to showcase the extent of the accessories Chevy is offering for the new Camaro, and will be showcased at SEMA alongside modified versions of the Spark, Trax, Malibu, Colorado, and Sierra. Feel free to scope out the gallery above and the details in the press release below. Related Video: 2016 Camaro SS Concepts Designed to Inspire Red, Black Accent cars showcase new accessories, preview production packages DETROIT – Chevrolet introduced two customized 2016 Camaro SS concepts that illustrate the possibilities enabled by the new portfolio of Gen Six Camaro accessories and performance parts. Dubbed Red Accent and Black Accent for their respective design themes, each uses components Chevrolet will offer during the first model year of the new Camaro. "These are great-looking examples of what customers can do to personalize their new Gen Six Camaro," said Roger McCormack, director, Accessories & Performance Parts Marketing. "This will be the largest-ever portfolio of Camaro accessories and performance parts.