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GM takes heat for aborted Silverado riff on 'Boston Strong' at World Series

During game five of the World Series, Chevrolet was set to do a spot of marketing for the 2014 Silverado - fans at Busch Stadium in St. Louis would hold up placards that spelled out the words "Silverado Strong," a theme that Chevy has been promoting since the Silverado's launch with the song "Strong," by Will Hoge. The St. Louis promo was ultimately called off, though, over concerns that it'd be insensitive to the visiting Boston Red Sox. (You can see the image of what the stunt would have looked like above, courtesy of one timely Reddit user.)
Now, the Busch Stadium stunt might not have been a big deal, had the St. Louis Cardinals not been playing the Boston Red Sox. Following the tragic events in Boston during the marathon back in April, the phrase "Boston Strong" gained traction among the city's citizens, especially at sporting events. So, you can imagine that Chevy's appropriation of the phrase might not sit well with some fans.
The stunt was ultimately shelved after images of the signs went viral before the game, leading to a bit of a public backlash. Chevy spokesperson Michael Albano said of the promo that it was meant to show the brand's "commitment to baseball and its fans." But after the images went viral, the company "realized there was the possibility that we may offend some of the very fans we were trying to honor," Albano told Automotive News via email.

Recharge Wrap-up: BYD electric buses at Special Olympics, hybrids perform better than rated

A new study finds that real-world fuel economy of hybrids could be significantly higher than EPA ratings. Researchers at the University of Vermont, with the help of their own "total on-board tailpipe emissions measurement system," found the fuel savings of Toyota Camry Hybrid over a standard Camry to exceed its sticker values by 18 percent on the highway and 33 percent in the city. The results of this study suggest that the projections of the fuel and emissions benefits of hybrids could be adjusted to reflect more these more positive real world values. The study's authors, Britt A. Holmen and Karen M. Sentoff, say more research is warranted based on these findings, and that "similar studies can be used to develop robust models of all types of HEV platforms under actual driving conditions and improve quantitative estimates of the future fleet contributions to the US CO2 emissions inventory and petroleum consumption." Read more at Green Car Congress. The 2016 Chevrolet Volt made an appearance at the 2015 Brickyard 400 at the Indianapolis Motor Speedway. Chevy displayed the silver Volt alongside a Camaro and Malibu of the same color and model year. The Volt also recently made an appearance at the premier of Tomorrowland with George Clooney behind the wheel. Read more at The News Wheel. BYD electric buses provided transportation at the Special Olympics 2015 World Games in Long Beach, CA. Shuttling 6,500 athletes required the help of multiple charter companies, including local buses from the Chinese automaker. "BYD stepped up majorly as one of our key supporters and their tremendous efforts made our athletes feel welcomed," says Long Beach Community Foundation President and CEO, and 2015 Host Town Transportation Coordinator Marcelle Epley. "We depended on them, and they came through 100 percent." Both Los Angeles and Long Beach have recently decided to purchase electric buses from BYD. Read more in the press release below. BYD Zero-Emission Buses Used to Transport Athletes at 2015 World Games LONG BEACH, Calif., Aug. 2, 2015 /PRNewswire/ -- This week the largest Special Olympics ever was hosted in the City of Long Beach – thousands of athletes, coaches, dignitaries and families descended upon Los Angeles for what was a spectacular week of uplifting camaraderie, sportsmanship and competition.

Chevy Malibu rolls over 10 million on the odo

On the cusp on the introduction of the latest model, the Chevrolet Malibu is celebrating a major milestone with 10 million of them now on the road since the car's introduction 51 years ago. While not quite enough to rank among the best-selling vehicles of all time, the feat is impressive considering the name took over a decade off from the Chevy lineup in the '80s and '90s. The Malibu started life in 1964 as the top trim on Chevy's new, midsize model, which also included the 300 and Chevelle. Offered in a plethora of body styles, including a wagon and convertible, the Bowtie brand moved over 370,000 of them in the first year. By 1969, sales reached more than 503,000. However, the market for rear-wheel drive sedans eventually softened in the US, and the Malibu name was dropped in 1983. The moniker returned in front-wheel-drive form in 1997 and has been a part of the lineup again ever since. These days, the Malibu is obviously only available as a four-door, but the model is more efficient than ever. The larger, lighter 2016 example can get up to 37 miles per gallon highway with its 1.5-liter turbocharged four-cylinder or 47 mpg combined when the hybrid goes on sale next year. You can get a great look at the Malibu's changes from the original until now in the gallery above. Related Video: MALIBU MILESTONE: 10 MILLION CUSTOMERS SERVED 31/08/15 Venerable sedan's 51-year legacy strongest in U.S., China and Korea DETROIT – Fifty-one years after it was introduced as Chevrolet's first midsize car, production of the venerable Malibu sedan has crossed the 10-million mark. Chevrolet celebrated the sales achievement today for the global sedan in the United States, China and Korea, which collectively account for more than 90 percent of sales. The Malibu is sold in more than 25 markets around the world. "The Chevy Malibu joins an exclusive club of vehicles that have achieved this extraordinary milestone and we acknowledge it today by honoring the common thread linking every one produced: The customer," said Alan Batey, president, global Chevrolet. "Some people are buying their very first Malibu today and others may have driven a Malibu from a different generation as their first car. It is a car that has resonated with customers for more than half a century." Chevrolet's interaction with customers has evolved since the Malibu was introduced in 1964. Back then, an owner's manual and a personal relationship with the dealer defined conventional customer service.