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GM tinkering with Silverado, Sierra model mix amidst strong early sales

Variety, as they say, is the spice of life. That's a lesson that is currently being taught to General Motors, because despite a strong showing from its 2014 Chevrolet Silverado and GMC Sierra, the General's pickup sales still can't best those of cross-town rival Ford.
With 59,163 trucks moved, GM fell just over 1,000 units short of toppling Ford, and one of the main reasons for that, according to GM's chief sales analyst, was due to a lack of variety in the engines and body styles available on dealer lots. "We are still over-weighted toward crew-cab V8 trucks. Our light-duty mix will moderate over time as our launch progresses," said Kurt McNeil.
Loading dealers with the popular combination of the 5.3-liter V8 and the four-door, Crew Cab body style was intentional during the truck's launch, but as supplies of leftover 2013 models, which are being sold at heavy incentives, are beginning to wane, both budget-conscious and high-dollar buyers are looking elsewhere instead of at the volume model pickups.

Chevy Silverado Special Ops will go into limited production

Remember the Special Ops edition Silverado? Chevy showcased it as a show truck at SEMA last month. And now it's going into limited production, and proceeds will support the National Navy SEAL Museum. The special pickup was based on a Silverado 1500 in Z71 spec and done up with a special three-tone paint job inspired by the camouflage used on 20th-century warships. Known as Razzle Dazzle, the camo was designed to disguise a ship's form and movements from enemy vessels. Chevy also fitted the show truck with a sport bar, off-road LEDs, lower- and under-body reinforcement, and flared wheel arches packing special 20-inch wheels. Following its debut at SEMA, former GM chairman Dan Akerson (a US Naval Academy alum) and retired Navy SEAL Master Chief Rick Kaiser presented the concept truck at the 116th Army-Navy football game this past weekend. Chevy hasn't said just how many it will build and at what price, but production is slated to be "limited," going on sale in the spring. Related Video: Chevrolet Salutes Special Forces During Army-Navy Game 2015-12-10 - Special Operations Silverado will support National Navy SEAL Museum - Partners with the USX Mt. Everest Team to raise Post Traumatic Stress Disorder awareness - GM Military Discount expands to include all veterans PHILADELPHIA – For the sixth consecutive year, Chevrolet is the official vehicle sponsor of Saturday's Army-Navy Game. During the game, Chevrolet will honor military service men and women, particularly its special forces. Former General Motors Chairman and CEO Dan Akerson, a U.S. Naval Academy graduate, will join retired U.S. Navy SEAL Master Chief Rick Kaiser, executive director of the National Navy SEAL Museum, to salute the special forces during the presentation of a Chevy Silverado Special Ops Concept vehicle at the game. The limited production version is expected to go on sale next spring. Chevrolet will donate a portion of the proceeds from each Special Operations Silverado sold to benefit the Navy SEAL Museum. "The partnership will also help us aid the families of fallen, injured and active duty Navy SEALs through the efforts of our Trident House and scholarship programs," said Kaiser. Founded in 1985, the museum honors the service and legacy of the U.S. Navy SEALs. Located in Ft. Pierce, Fla., the museum and memorial are recognized as the birthplace of the Navy SEALs.

2015 Chevrolet Silverado Custom glitzes up volume model [UPDATE]

UPDATE: The original prices listed in Chevrolet's press release did include destination charging, despite not being specifically called out as such. We've edited the story to reflect this. The Chicago Auto Show's reputation as the home of special edition debuts grows stronger today, as Chevrolet is complementing the news that it'd unveil the Silverado Midnight Edtion and Colorado GearOn special editions in the Windy City with the debut of the Silverado Custom. And yes, it's different than the higher-spec Custom Sport that debuted just last month in Detroit. What's so custom about the Silverado Custom, you ask? Well, not a whole lot. The new truck is based on the popular Silverado LS Double Cab, and adds, among its most noteworthy features, a set of 20-inch, five-spoke wheels. From there, chrome is the order of the day, with shinier front and rear bumpers, mirror caps and door handles. The top portion of the front bumper, which is finished in black plastic on the standard LS, is matched to the body color on the Custom model. Standard LS interior features, like the 4.2-inch MyLink system with 4G LTE wireless internet, 40/20/40 cloth front seats, remain in place on the Custom, while it's a similar story with the powertrain. Choices below the sheetmetal will force buyers to choose between a 5.3-liter V8 or a standard 4.3-liter V6, and two- or four-wheel drive. Chevy is pricing a V8-equipped Silverado Custom 4x2 at $33,820 (including $1,195 in destination charges). Adding four-wheel drive brings the price up at $37,800, although as we said, selecting the 4.3-liter V6 will yield a more affordable Custom. Check out the full press release on the newest member of the Silverado clan, available below. 2015 Silverado Custom: Back to Basics, with Style $33,820 starting price for a well-equipped double-cab V-8 CHICAGO – Chevrolet takes aim at the heart of the pickup market with the Silverado Custom, which offers Chevy Truck capability and dependability in a stylish package, priced within reach of many truck customers. "The economic recovery has led to booming sales of high-end pickups like the Silverado High Country," said Sandor Piszar, marketing director for Chevy Trucks. "But there are also millions of customers in the heart of the market who want a great looking, well-equipped truck at an affordable price.