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It's time for Corvette to attack Porsche

For most of its existence, Porsche was a smug little sports car company with a fairly limited lineup and small but steady sales. Any time the company strayed from its air-cooled, rear engine formula, the purists would turn their noses. The 944? The 948? "Not a proper Porsche," they'd sniff. And then came the greatest sin of them all: the Cayenne. To the purists, this was treason. Porsche making an SUV? Horrors! Of course, you all know how it turned out. Porsche grew to be a profit-generating juggernaut within the Volkswagen Group. And since one SUV wasn't enough they added another, the Macan. By the end of the decade Porsche will have quadrupled its global sales. You have to wonder what else it has up its sleeve. Couldn't this be a lesson for General Motors? It has a terrific sports car brand in Corvette. In fact, it's arguably the most iconic brand within GM's full-line portfolio. But for its entire existence that brand has been locked up within Chevrolet. Maybe it's time for GM to treat Corvette as a stand-alone company. Maybe it's time for GM to unlock that brand and treat Corvette as a stand-alone company. A Corvette SUV could be a killer first step. Since Porsche only makes two SUVs, maybe Corvette could make three. Small, medium, and large. And just as Porsche has the Panamera, an executive sedan from team Corvette could become an instant "gotta-have" for the yacht-buying jet set. Of course, the Corvette purists will cringe. And the biggest hue and cry will come from Chevrolet's US dealers. That's why the best place to launch the new Corvette brand would be far away from those franchisees: in China. Chinese consumers have no pre-conceived ideas that 'Vettes can only be sold in Chevy stores. And Chinese enthusiasts very much admire Corvette's historic pedigree. You've no doubt read about how Chinese authorities are cracking down on conspicuous consumption. That makes the timing even better. Corvette's selling point has always been that it is an amazing bargain for the performance you get. What a perfect way to undercut Porsche. In fact, pairing the Corvette brand with Cadillac in China could be just the shot in the arm that Cadillac's Chinese dealers need. Despite having very competitive cars, Cadillac lags far behind Audi, Mercedes, and BMW. What Cadillac dealers need is a lot more showroom traffic. And a jaw dropping lineup of Corvette-branded vehicles could bring in throngs of buyers.

2016 Chevy Colorado grabs Motor Trend Truck of the Year award

It's not an easy feat to win Motor Trend Truck of the Year twice in a row, but the 2016 Chevrolet Colorado managed to do just that. Thanks to the introduction of the 2.8-liter Duramax four-cylinder diesel, the magazine decided to bring the pickup back to defend the title. In more good news for the Bowtie brand, the 2016 Camaro earned the magazine's Car of the Year award. The Colorado beat a tough group of finalists to earn the nod this year, including its GMC Canyon sibling. The Chevy Silverado and GMC Sierra also made this year's list. The Nissan Titan XD and latest Toyota Tacoma rounded out the challengers. A model had to shine in six criteria to earn the title: advancement in design, engineering excellence, safety, efficiency, value, and performance of intended function. Like it did with the Camaro, Motor Trend posted a story online that explained the rationale for picking the Colorado again. They praised the diesel profusely and lauded the whole platform as quite a capable hauler. This year's Motor Trend SUV of the Year honor went to the Volvo XC90. The Swedish 'ute had to win against an initial group of 16 candidates that the magazine eventually whittled down to finalists that consisted of the Honda Pilot, Lincoln MKX, the combined Mercedes-Benz GLE-Class and GLE Coupe, and Nissan Murano. "Seven-passenger people movers aren't supposed to drive like this," senior features editor Jonny Lieberman said about the Volvo in the announcement of the champions. The Honda CR-V won last year. In the explanation online, the judges applauded the XC90's new modular platform, and they loved both the T6 twin-charged engine and T8 hybrid version. The SUV's key enamored the writers, too. Related Video: MOTOR TREND Announces 2016 "Of The Year" Winners Car of the Year, Truck of the Year, SUV of the Year, and Person of the Year announced during live ceremony and webcast in Los Angeles LOS ANGELES, Nov. 16, 2015 /PRNewswire/ -- Today, for the first time in the brand's 66-year history, MOTOR TREND announced winners of the Golden Calipers for Car of the Year, Truck of the Year, SUV of the Year, and Person of the Year at a red-carpet gala in front of an audience of industry insiders and celebrity guests. The awards show was also streamed live on the MOTOR TREND Channel on YouTube, with 3.5 million subscribers the world's largest automotive video channel, and on MOTOR TREND OnDemand, the brand's new subscription video on demand (SVOD) channel.

Chevy brings back Midnight Edition Colorado and Silverado for 2016

Chevrolet is capitalizing on the popularity of last year's shadowy Midnight Edition pickups with new versions at the Chicago Auto Show. The package's darker trim allows buyers to make their trucks look a little more menacing straight from the dealer. The 2016 Midnight Editions don't deviate from last year's monochromatic theme. The trucks feature blacked-out trim from the grille, badges, bumpers, and headlight bezels. The obsidian shades also appear on the side moldings and painted wheels. Chevy completes the dark theme with a black spray-in bedliner. Available with the Z71 package, customers can also get off-road equipment like an upgraded suspension, locking rear differential, and hill descent control – depending on the model. Chevy offered the Midnight Edition for the Silverado and Colorado last year, in addition to other models, and customers couldn't get enough of the dark trucks. "The Silverado 1500 Midnight was by far the most popular model in 2015, as demand outstripped supply in a matter of months. It only made sense to expand our special-edition offerings for 2016, including new Midnight editions," Sandor Piszar, Chevy's truck marketing director, said in the models' announcement. Chevy spokesperson Monte Doran told Autoblog the 2016 Midnight Edition pickups will be available this spring, but he wouldn't comment on pricing. You can get a good look at what to expect in the gallery above and expect live photos soon. Related Video: Chevrolet Trucks Back in Black for 2016 New Midnight Special Editions available on Silverado 1500 Z71, Colorado Z71 DETROIT – Chevrolet is expanding the popular Midnight Special Edition with new models available on 2016 Silverado 1500 Z71 and 2016 Colorado Z71. They join a growing portfolio of special-edition trucks whose popularity helped Chevrolet truck sales increase 27 percent last year – double the increase for the total truck market. "We introduced several special-edition trucks in 2015 – each combining equipment and appearance packages designed for specific enthusiasts in mind," said Sandor Piszar, Chevrolet truck marketing director. "They clearly resonated with buyers, as the special editions sold in one-third the time, and to younger, more affluent buyers than the industry average. "The Silverado 1500 Midnight was by far the most popular model in 2015," Piszar continued, "as demand outstripped supply in a matter of months.