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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Bob Lutz builds the case for a mid-engined Corvette

Rumors of a mid-engine Corvette are like automotive industry folklore at this point. Every once in a while, news pops up that it might be happening or is under development, but nothing actually ever comes to fruition as something people can actually buy. The latest spy shots strongly suggest a mid-engine 'Vette is in the cards, yet again, possibly for 2018. Now, an op ed by former General Motors executive (and definite performance car fan) Bob Lutz in Road & Track gives the inside scoop on the history of one of these proposals and lays out how to make it happen today. According to Lutz, the company's engineers believed the C6 ZR1 was at the limit for front-engine, rear-wheel drive performance in that package, and the only solution was to move the powerplant behind the driver. Lutz even got then CEO Rick Wagoner on board. The scheme made it at least as far as clay models for mid-engine versions of the 'Vette and Cadillac XLR. Eventually, a lack of money got in the way, though, bringing the project to an end. Lutz puts a lot of faith in GM's current leaders, especially Mary Barra and Mark Reuss. He thinks the chances of a mid-engine 'Vette happening this time are better than 50 percent. The model, rumored to be named Zora, could offer over 700 horsepower in an ultra lightweight body and be priced at about $120,000 to "suck the doors off everybody." Head over to Road & Track to get some insights from this highly respected and entertaining auto industry veteran. Related Video:

2023 Chevy Equinox price goes up a few hundred bucks

Chevrolet and GMC have uploaded the configurators for sibling crossovers the 2023 Chevy Equinox and 2023 GMC Terrain. Both get a few changes to improve performance, and new paints. GM jettisoned the turbocharged 1.5-liter gas engine making 170 horsepower and 203 pound-feet of torque in both vehicles. Replacing it is a different turbocharged 1.5-liter gas engine making 175 hp and 203 lb-ft. The Equinox sends its power through a six-speed transmission, the Terrain fits a nine-speed transmission. On the Equinox, fuel economy in standard front-wheel drive trims holds steady, but the AWD trims lose one mile per gallon in their city and combined EPA ratings. On the Terrain, FWD trims lose one mile per gallon across the board, the AWD trims lose one mile per gallon in the city only. Both models also upgrade to an electro-hydraulic brake system, leaving vacuum-assisted braking behind. The Equinox color palette drops Cherry Red Tintcoat, Seaglass Blue Metallic and Silver Ice Metallic for replaces with Harvest Bronze Metallic, Radiant Red Tintcoat, and Sterling Gray Metallic. Buyers who want the razzle dazzle of the Equinox's optional Blackout and Redline Edition Packages are out of luck at the moment, both appearance flourishes unavailable to order. The Terrain's paint menu drops Cayenne Red Tintcoat, Hunter Metallic, and Quicksilver Metallic for Deep Bronze Metallic, Sterling Metallic, and Volcanic Red Tintcoat. All-wheel drive can be added to any Equinox and Terrain trim for $1,600, save for the Terrain AT4 and Denali that come standard with AWD. Prices for the 2023 Chevy Equinox after the $1,395 destination charge, and their differences from 2022, are: Equinox LS: $27,995 ($300) Equinox LT: $29,095 ($300) Equinox RS: $32,095 ($100) Equinox Premier: $33,195 ($300) New pricing for the 2023 GMC Terrain can only be seen when you visit the configurator's Summary page. The initial Build & Price page shows MSRP before the $1,500 premium on every trim to that pays for the mandatory OnStar with Connected Services plan. After the $1,395 destination charge, the new prices are: Terrain SLE: $31,295 Terrain SLT: $35,295 Terrain AT4: $37,395 Terrain Denali: $39,995