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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Watch Evo pick its 2015 Car of the Year in this epic video

With just a few days left in 2015, it's the perfect time to check out Evo's annual Car of the Year test to determine the greatest performance vehicle of the last 12 months. The writers' picks for the 11 finalists spanned a breadth of engaging models and included: Peugeot 208 GTi by Peugeot Sport, Lamborghini Aventador SV, Seat Leon Cupra Sub8, McLaren 675LT, Porsche 991 GT3 RS, Porsche Cayman GT4, Honda Civic Type R, Ferrari 488 GTB, Chevrolet Camaro Z/28, Lotus Evora 400, and Mercedes-AMG GT S. For the venue to test the mettle of these performance machines, Evo stuck close to home this year and visited the twisting roads at the beautiful north coast of Scotland. Racing brothers Marino and Dario Franchitti also came along for the ride to provide two more voices in the competitive challenge to determine a winner. Evo's video explains why each model deserves to be among such rarified company but doesn't gloss over their faults either. There can be only one winner, though. We don't want to spoil it, so check out the clip for magnificent views of these performance machines through the Scottish countryside.

Chevy Volt 'Drive My Way' test cuts out the dealership

Last month, the 2016 Chevrolet Volt won the 2016 Green Car of the Year Award at the Los Angeles Auto Show. Awards are nice, but General Motors is now offering to make some folks' familiarity with the second-generation Volt a little more personal. Chevy is enacting what it calls the "Drive My Way" program, where the automaker brings a 2016 Volt directly to some prospective buyers for a 30-minute test drive with no dealer required, according to Hybrid Cars. Kind of like Tesla, only different. RedCap Valet is administering the program and is helping to track drivers' behind-the-wheel behavior, including keeping records on speed, acceleration, and braking habits. General Motors representatives didn't respond to a our request for further details about how many people will be chosen for the program or how these folks were picked to participate in "Drive My Way." Through November, the Volt's sales were down 23 percent from a year earlier to about 13,000 units, so any momentum for the 2016 version is a good thing. If you're just looking for numerical improvements, the new version has got you covered. It can go as far as 53 miles on electricity alone (about 15 miles further than the previous generation model) and it's got better miles per gallon and MPGe ratings as well. Of course, numbers alone aren't usually enough sell a car. Experience counts. So we ask, dear readers, if having a 2016 Volt brought to you for a half-hour test drive might make it more likely that you'll buy one of these extended-range plug-in vehicles. While you're waiting for a new Volt to arrive at your house, you can take a look here for our First Drive review. Related Video: Featured Gallery 2016 Chevrolet Volt: First Drive View 24 Photos News Source: Hybrid Cars Green Chevrolet GM test drive volt extended-range plug-in