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2016 Chevy Volt ads strike frustrating, yet familiar, chord

Sometimes, it's hard to let go. In the six years that GM has been advertising and selling the Chevy Volt, one dominant message is that the car is an EV without any range anxiety. On the one hand, this is a positive thing: our car does something that other electric vehicles don't. Of course, there's another, more reasonable take on the message that EVs only equal limited range: don't promote this viewpoint if you ever plan on selling a pure EV. But, of course, this is exactly what GM is doing with a new ad for the 2016 Chevy Volt. Called Elevator, the spot (watch it above) compares driving an all-electric car with riding in an elevator getting stuck. Your Nissan Leaf might run out of electricity, the ad says, and that would be as uncomfortable as being trapped between floors. The main problem, of course, is that Chevy also offers the Spark EV and is getting ready to sell the Bolt EV. Does the company think that everyone will forget these anti-EV commercials when it come time to shop for a Bolt? Even worse, does GM think we've forgotten the Anthem ad for the Volt back in 2010? Apparently, so. Elevator isn't the only ad for the 2016 Volt that GM debuted today. The other, called Time Capsule (below), takes a swipe at the Toyota Prius. Trouble is, there are two easy ways to dismiss this ad as well. First, and most obviously, if GM is against using old technology, then why does it continue to shove a 100-year-old fossil fuel engine into almost every car it builds? Second, attacking the Prius for using 15-year-old tech – when said tech is still able to mop the floor with any hybrid from GM in the fuel economy race - is more like an admission of defeat than anything to be proud of. "Hey look, the Prius uses technology from the '90s," GM says. To which the observant viewer will ask, "Well, then why can't you build a 50-mile-per-gallon hybrid, GM?" It's also worth noting that Chevy has been on a misguided advertising streak as of late. We bashed their ads that suggested its Silverado is better than the F-150 because it uses steel instead of aluminum, too, especially since those commercials used shark cages and stupid superhero costumes in an attempt to make a point. Chevy, stop assuming we're all idiots. Please. Now, the 2016 Volt is a great car and I know that GM can make a darn good Volt ad (like this one), so seeing the company shoot solid fuel-efficient technologies in the back (again and again) is just frustrating.

Recharge Wrap-up: BMW cars to share i tech, Jordan to build solar EV charging network

Jordan is looking to promote EVs and build a solar charging network. The country is waiving import tariffs on electric cars, and is spending $120 million on solar chargers. It plans to build 3,000 charging stations, along with 30 MW of solar power. Some chargers will be powered by solar canopies, while others will get electricity from nearby solar farms. Jordan's solar plan should also help to lessen the amount of energy it needs to import from nearby countries. Read more from Navigant Research, or at Green Car Reports. BMW's mainstream cars will benefit from technology borrowed from the i3 and i8, according to BMW sales head Ian Robertson. In an interview with Automotive News, Robertson said that next-generation cars will use carbon fiber more extensively, and that more cars will get plug-in technology. He said that about half of i3 buyers opt for the range extender and added that it is incorrect to refer to a range-extended electric vehicle as a plug-in hybrid. Read more at Automotive News. The ethanol market should remain healthy despite falling oil prices. While cheap oil could drive down ethanol prices, demand still remains due to the federal biofuels standard. Additionally, ethanol producers may find it cheaper to ship their products as domestic oil production drops and railroad shipping opens up. Ethanol byproducts like distillers grains continue to sell, and foreign demand continues as other countries impose their own renewable fuel standards. Read more at Yahoo News. Via Motors will launch the production of an electric Chevrolet Silverado. The company will convert the pickups into range-extended EVs at its assembly line in Mexico, near GM's Silverado plant. Via has the capacity to produce 10,000 vehicles per year at its Mexico facility. Via Motors Chairman (and former GM Vice Chairman during the early days of the Chevrolet Volt project) Bob Lutz wants to help make EVs mainstream in America, and believes that requires electrifying pickups and SUVs. Read more in the press release below. Bob Lutz to Announce Production Launch of the Electrified Chevy Silverado BY VIA Motors Media access to Bob Lutz, former Vice-Chairman of General Motors and father of the Chevy Volt Bob Lutz is now Chairman of VIA Motors who builds the "Volt Style" extended range electric drive system for the Silverado, the Express Van and is working on the SUV's (Tahoe, Suburban) 5 years in development. Now production Launch and Consumer Sales in 2015.

National Corvette Museum to recreate sinkhole experience for patrons [UPDATE]

UPDATE: The Thunderdome at the National Corvette Museum is not a ride; instead it's an experience that mixes digital graphics and thundering sound. For a brief period, it looked like the National Corvette Museum was going to preserve that sinkhole that ate eight important 'Vettes last year. After all, tourism boomed there afterwards. However, keeping the crater would have been more expensive than just doing the repairs. The museum isn't ready to let people completely forget, though, and now intends to make a major attraction out of a recreated version of the calamity. The museum's plan turns the sinkhole disaster into an amusement park ride called the Thunderdome, according to GM Authority. In a smaller recreation of the Skydome, 15 people at a time would get to watch an imitation of the sinkhole devouring the eight Corvettes. To make the experience even more immersive, visitors would get to view this all from an artificial, underground cave. If you missed seeing the actual pit, this would certainly be a bizarre way to experience it. According to GM Authority, the exhibit would also include an explanation of how sinkholes occur. The Corvette museum reportedly wants the attraction open by this fall.