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Hot Wheels' Twitter-enabled vending machine coughs up free Camaro diecasts

There are still plenty of companies that haven't gotten the whole social media thing down pat yet, but Hot Wheels isn't one of them. During the recent Canadian International Auto Show in Toronto, Hot Wheels created a lot of buzz for itself by using a vending machine filled with Chevrolet Camaro models, but instead of money to get the cars, show attendees just had to use Twitter.
To get the free car, people were asked to send a tweet to Hot Wheels Canada saying what they liked about the new Hot Wheels Edition Camaro, and including the #ChevyCIAS hashtag. This seemed to be a popular marketing tool, too, as AdWeek reports that the @HotWheelsCanada account more than tripled in followers during the course of the 10-day show. Looking ahead, this could open up even more innovative marketing possibilities using social media.
Check out the video posted below to watch how it works, and while the auto show has ended and the free-car giveaway has too, we're almost certain that some of the 1,500 freebies will make their way onto eBay.

2016 Chevy COPO Camaro wears drag to SEMA [w/video]

Attendees to this year's SEMA Show get to be the first to check out Chevrolet's latest COPO Camaro that's now based on the new, sixth-generation model. As before, they packs a bevy of racing modifications to rocket down drag strips across the country. All of the interested customers might not get one of these hand-built machines, though, because Chevy is sticking with the tradition of only building 69 of them for 2016. Devised to compete NHRA Stock and Super Stock Eliminator classes, the latest COPO Camaro features the lighter, more rigid platform of the sixth-gen model. Buyers can choose from an array of V8s for power, including a supercharged 350-cubic-inch engine, a naturally aspirated 427, or an LT-based 376. All of them come with a race-prepped Turbo 400 three-speed automatic, solid rear axle, and adjustable suspension. The COPO on display for SEMA wears custom styling from drag racer Courtney Force that combines a Red Hot and black color scheme with her name slashing across rear fender. This one also packs a concept 350-cubic-inch V8 with a 2.9-liter Whipple supercharger. If you're interested in owning it, the car will cross the auction block at a Barrett-Jackson sale in 2016, and the proceeds will go to the United Way. Related Video: CHEVROLET INTRODUCES GEN SIX COPO CAMARO Courtney Force-designed show car to be auctioned for United Way LAS VEGAS – With assistance from NHRA Camaro Funny Car driver Courtney Force, Chevrolet introduced the Gen Six COPO Camaro today at the SEMA Show. After visiting the COPO build center, Force collaborated with Chevrolet designers to create a custom appearance for the 2016 COPO Camaro SEMA show car. It will be auctioned at a Barrett-Jackson sale in 2016, with the proceeds going to United Way. Chevrolet will build 69 COPO Camaro race cars for 2016, extending the production legacy that began in 2012 with the fifth-generation Camaro. Like the previous editions, the new COPO Camaro is designed for NHRA's Stock and Super Stock Eliminator classes. "With the new Gen Six Camaro as its foundation, the 2016 COPO Camaro begins the next chapter of an historic racing legacy," said Jim Campbell, Chevrolet U.S. vice president of Performance Vehicles and Motorsports. "It's great to have Courtney Force on Team Chevy and to work with her on the design of the new COPO Camaro show car.

Here's why automakers roll out those Texas-themed pickup trucks

Every year, automakers with a full-size truck link make a big show of the Texas State Fair, usually involving a reveal of a new model. Sometimes they show a whole new truck, and other times a special edition centered on the Lone Star state. While some people might write this off as a quirk of the industry, others might be wondering, "What's the big deal with Texas?" As it turns out, part of the big deal with Texas is big truck sales. According to Dave Sullivan, product analysis manager at AutoPacific, Texas buys more trucks than any other state in the country. It's not a small margin either. Edmunds.com, one in five trucks sold in the US are sold in Texas. The state also accounts for 15 percent of the country's large truck sales, which is more than twice that of California, the second largest truck market in America. Even when you break down sales only in Texas, trucks are a huge piece of the pie - Sullivan says that a quarter of new vehicle sales in Texas are trucks. One in five trucks sold in the US are sold in Texas. But it's not just sales that make truck builders give attention to Texas. As Sullivan explained, "Pickups are life in Texas." Both he and Hugh Milne, marketing and advertising manager for the Chevy Silverado line, said that trucks are key fixtures in Texas society, as both work trucks and luxury vehicles (or Texas Cadillacs as Milne called them). Milne said Texas is so important in the truck market that if you want to be successful in the rest of the country, "you've got to be successful in Texas." As for the State Fair, it has become a prime location for reveals in part because of the importance of the Texas market and because of how big the fair is. Milne also revealed that the State Fair also hosts its own auto show, so it's an ideal venue for a vehicle introduction. So there you have it. Why do truck builders obsess over Texas? It's because Texas obsesses over trucks. When you have one market that loves your product that much, you give it the attention it deserves. Related Video: Image Credit: Donovan Reese via Getty Images Auto News Marketing/Advertising Chevrolet Ford RAM Truck f-150 texas state fair