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First 2016 Chevy Volt commercial rocks us to sleep

The 2016 Chevrolet Volt, with its thorough restyling and increased all-electric range, is an exciting evolution of Chevy's groundbreaking plug-in hybrid, so it's only fitting that the commercial campaign to sell it to the masses also be engaging and vibrant. Well, the first ad has just been officially released and it rocks... us to sleep. Now, we get that General Motors didn't want to repeat past Volt-commercial mistakes. No one wants to see dogs licking feet or dumb (and weirdly horny) aliens again. Nor would it be smart to slam all-electric vehicles, since it now sells the Spark EV and has just revealed its 200-mile Bolt concept. So, what does that leave? How about a mostly computer-generated spot that relies on cliche images and an upbeat synthetic soundtrack to communicate that the Volt is now as boring as other four-door appliances? An intro, featuring a lightly-bearded gentleman peering at his tablet through designer glasses launches us into the action as the Volt makes its way across a city bridge, then a curvaceous country road. Chevrolet doesn't include voiceover to inform you that the new Volt has a 50-mile battery-only range. There's no mention of its gas mileage once its electric charge is depleted – items that just might be of importance to hybrid buyers. The ad also makes no attempt at establishing an emotional connection, either through drama or comedy. There are, however, lots of fast cuts of the new, normalized interior, including a two-second detail shot featuring the windshield wiper switch. We imagine that this is only the first in a series of spots that will tell the Volt story and motivate potential buyers to run down to their local dealer, hopefully the next spots will be more interesting and informative. View 16 Photos

Corvette Stingray Shooting Brake under consideration by Callaway [w/poll]

Callaway has released a few renderings of a design study for a shooting brake version of the C7 Chevrolet Corvette Stingray. The company says it wants to create a long-roof version of America's sports car to offer buyers more interior room and a vehicle with "unique style." The company says it will use structural carbon fiber for the new body bits, which suggests the conversion shouldn't add too much more weight to the Corvette. Along with a few mechanical tweaks, the Callaway Corvette Stingray AeroWagon could breeze past the 200 miles per hour barrier.
Provided that they get enough interest, Callaway estimates they will be able to effect the changes on the Chevrolet for around $15,000, and says the conversion work should be available through its network of dealers. You can check out the brief press release below for more information, or head over to the Callaway site to plunk down a deposit - but before you do, we want to know... do you find this C7 wagon interesting? Vote in our poll below, then feel free to leave a few lines in Comments.
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Chevy brings back Midnight Edition Colorado and Silverado for 2016

Chevrolet is capitalizing on the popularity of last year's shadowy Midnight Edition pickups with new versions at the Chicago Auto Show. The package's darker trim allows buyers to make their trucks look a little more menacing straight from the dealer. The 2016 Midnight Editions don't deviate from last year's monochromatic theme. The trucks feature blacked-out trim from the grille, badges, bumpers, and headlight bezels. The obsidian shades also appear on the side moldings and painted wheels. Chevy completes the dark theme with a black spray-in bedliner. Available with the Z71 package, customers can also get off-road equipment like an upgraded suspension, locking rear differential, and hill descent control – depending on the model. Chevy offered the Midnight Edition for the Silverado and Colorado last year, in addition to other models, and customers couldn't get enough of the dark trucks. "The Silverado 1500 Midnight was by far the most popular model in 2015, as demand outstripped supply in a matter of months. It only made sense to expand our special-edition offerings for 2016, including new Midnight editions," Sandor Piszar, Chevy's truck marketing director, said in the models' announcement. Chevy spokesperson Monte Doran told Autoblog the 2016 Midnight Edition pickups will be available this spring, but he wouldn't comment on pricing. You can get a good look at what to expect in the gallery above and expect live photos soon. Related Video: Chevrolet Trucks Back in Black for 2016 New Midnight Special Editions available on Silverado 1500 Z71, Colorado Z71 DETROIT – Chevrolet is expanding the popular Midnight Special Edition with new models available on 2016 Silverado 1500 Z71 and 2016 Colorado Z71. They join a growing portfolio of special-edition trucks whose popularity helped Chevrolet truck sales increase 27 percent last year – double the increase for the total truck market. "We introduced several special-edition trucks in 2015 – each combining equipment and appearance packages designed for specific enthusiasts in mind," said Sandor Piszar, Chevrolet truck marketing director. "They clearly resonated with buyers, as the special editions sold in one-third the time, and to younger, more affluent buyers than the industry average. "The Silverado 1500 Midnight was by far the most popular model in 2015," Piszar continued, "as demand outstripped supply in a matter of months.