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Coronavirus shakes up America's truck market: GM outselling Ford and Ram

FCA, Ford and General Motors joined the rest of the U.S. auto industry in taking heavy volume hits due to coronavirus-related shortages of both cars and customers. The saying goes that a rising tide lifts all boats; it stands to reason, then, that a falling one would have the opposite effect.  However, as we learned Thursday, the automotive market can behave in unpredictable ways. While the F-Series remained the best-selling nameplate in Q1, GM's full-size trucks are now outselling Ford's again for the first time in years, and with this upward thrust from the General, FCA's Ram was unceremoniously booted out of a hard-earned second place.  While late-March sales declines hit just about every major automaker in one way or another, the model-by-model results weren't nearly so uniform. And because the market tends to be a zero-sum game, for every winner, there generally has to be a loser.  In this case, that winner was GM, and its rise had to come at the expense of another automaker, in this case, Ford. F-Series sales dropped 13.1 percent in the first quarter of 2020, while sales of GM's full-sized Silverado and Sierra surged nearly 28% in the same period. FCA's Ram lineup managed a steady-as-she-goes 7% increase. All-in, GM finished the quarter with 197,743 full-size trucks sold to Ford's 186,562. Here's the full breakdown: Ford F-Series: 186,562  Chevrolet Silverado*: 144,734 Ram P/U: 128,805 GMC Sierra: 53,009 *includes 1,036 Medium Duty sales Things are a but murkier in the midsize segment, where the Chevy Colorado slipped 36% to just 21,430 units sold — just a few hundred better than the slow-selling Ford Ranger's Q1 numbers. The GMC Canyon experienced an almost identical slide, finishing the quarter with just 4,483 units sold. For perspective, Jeep sold more than 15,000 Gladiators and Toyota's midsize Tacoma slipped less than 8%, finishing the quarter with nearly 54,000 sales.  We suspect this discrepancy in full- and mid-size truck sales comes from shifting incentives. Ford, GM and FCA would like to keep selling bigger trucks because there's far more profit margin built into their list prices. Even with tens of thousands of dollars in manufacturer money on the hood, big trucks still make money.  Since these automakers report quarterly, we won't get another good look at these numbers until July, but if you thought that 2019 represented the new normal for U.S. auto sales, well, think again.

Here's why automakers roll out those Texas-themed pickup trucks

Every year, automakers with a full-size truck link make a big show of the Texas State Fair, usually involving a reveal of a new model. Sometimes they show a whole new truck, and other times a special edition centered on the Lone Star state. While some people might write this off as a quirk of the industry, others might be wondering, "What's the big deal with Texas?" As it turns out, part of the big deal with Texas is big truck sales. According to Dave Sullivan, product analysis manager at AutoPacific, Texas buys more trucks than any other state in the country. It's not a small margin either. Edmunds.com, one in five trucks sold in the US are sold in Texas. The state also accounts for 15 percent of the country's large truck sales, which is more than twice that of California, the second largest truck market in America. Even when you break down sales only in Texas, trucks are a huge piece of the pie - Sullivan says that a quarter of new vehicle sales in Texas are trucks. One in five trucks sold in the US are sold in Texas. But it's not just sales that make truck builders give attention to Texas. As Sullivan explained, "Pickups are life in Texas." Both he and Hugh Milne, marketing and advertising manager for the Chevy Silverado line, said that trucks are key fixtures in Texas society, as both work trucks and luxury vehicles (or Texas Cadillacs as Milne called them). Milne said Texas is so important in the truck market that if you want to be successful in the rest of the country, "you've got to be successful in Texas." As for the State Fair, it has become a prime location for reveals in part because of the importance of the Texas market and because of how big the fair is. Milne also revealed that the State Fair also hosts its own auto show, so it's an ideal venue for a vehicle introduction. So there you have it. Why do truck builders obsess over Texas? It's because Texas obsesses over trucks. When you have one market that loves your product that much, you give it the attention it deserves. Related Video: Image Credit: Donovan Reese via Getty Images Auto News Marketing/Advertising Chevrolet Ford RAM Truck f-150 texas state fair

GM reportedly developing 2.5-liter turbo four-cylinder

General Motors is allocating a massive amount of resources to developing electric technology, but it's not forgetting about the gasoline-powered cars that make up the bulk of its sales. It's reportedly designing a new 2.5-liter turbocharged four-cylinder engine based on its 2.7. Citing "sources familiar with the matter," enthusiast website GM Authority wrote that the 2.5-liter four is "in [the] final stages of development," meaning it should be announced sooner rather than later (assuming the report is accurate). Technical details are few and far between as of writing. The publication learned that the 2.5 will be part of the Cylinder Set Strategy (CSS) family of engines and that it will be mechanically related to the 2.7-liter currently found in the Chevrolet Silverado 1500, among several other models. It will feature dual overhead camshafts. It's too early to tell which models the 2.5-liter four-cylinder will end up in, or how much power it will generate. The output will likely depend on the application. For context, the 2.7 delivers 310 horsepower at 5,600 rpm and 348 pound-feet of torque between 1,500 and 4,000 rpm in the Silverado. In the smaller Colorado, it provides anywhere between 237 and 310 horsepower depending on the trim level selected. While this is pure speculation, our crystal ball tells us the engine will end up powering crossovers. It's an easy deduction to make. We can't imagine it will be offered in the Silverado, and seeing it in the Colorado is unlikely because its entry-level engine develops 237 horsepower; there's likely not much of a market for a midsize truck with 200 or so horsepower. Putting it in the Corvette wouldn't make sense and the Camaro has nearly reached the end of its life cycle without a successor planned. This leaves us with Chevrolet's range of crossovers, like the Equinox, as well as their GMC-, Buick-, and Cadillac-branded counterparts. We're not discounting the possibility that the cars set to receive the 2.5 haven't been unveiled, but those are likely crossovers, too; the odds of seeing another big Chevy sedan are very, very low. General Motors hasn't commented on the report, and it hasn't publicly announced plans to expand its CSS family of engines. If the report is accurate, we should learn more about the new turbocharged, 2.5-liter four-cylinder engine in the not-too-distant future. Featured Gallery 2022 Chevrolet Equinox RS View 56 Photos Buick Chevrolet GM GMC