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GM takes heat for aborted Silverado riff on 'Boston Strong' at World Series

During game five of the World Series, Chevrolet was set to do a spot of marketing for the 2014 Silverado - fans at Busch Stadium in St. Louis would hold up placards that spelled out the words "Silverado Strong," a theme that Chevy has been promoting since the Silverado's launch with the song "Strong," by Will Hoge. The St. Louis promo was ultimately called off, though, over concerns that it'd be insensitive to the visiting Boston Red Sox. (You can see the image of what the stunt would have looked like above, courtesy of one timely Reddit user.)
Now, the Busch Stadium stunt might not have been a big deal, had the St. Louis Cardinals not been playing the Boston Red Sox. Following the tragic events in Boston during the marathon back in April, the phrase "Boston Strong" gained traction among the city's citizens, especially at sporting events. So, you can imagine that Chevy's appropriation of the phrase might not sit well with some fans.
The stunt was ultimately shelved after images of the signs went viral before the game, leading to a bit of a public backlash. Chevy spokesperson Michael Albano said of the promo that it was meant to show the brand's "commitment to baseball and its fans." But after the images went viral, the company "realized there was the possibility that we may offend some of the very fans we were trying to honor," Albano told Automotive News via email.

There are still 6,000 first-gen Chevy Volts on dealer lots

The next-gen 2016 Chevrolet Volt looks to be a pretty fantastic vehicle with more electric driving range, better fuel economy than its predecessor, and a lower starting price. However, if you're looking for a deal, the 2015 model of the plug-in hybrid might not be a bad place to check because Chevy has a ton of them to get rid of. According to The Detroit Free Press, there are around 6,000 examples of the 2015 Volts that are still sitting on dealer lots. That might not sound like a lot, but Chevy only sold 905 of them in April and 2,779 through that month in 2015. It moved 18,805 of the PHEVs for all of 2014. Buyers are in a pretty good spot to haggle at the moment, too, with the a new Volt right around the corner. According to The Detroit Free Press based on TrueCar figures, the current average closing price for a 2015 model is $30,607 before any federal or state tax credits. You can also lease one for 39 months for $299 a month and $1,649 due at signing. In April, Chevy was reportedly offering customers 2.9-percent financing for 48 months and leases with no money down for buyers trading in a vehicle from a competitor. Of course, there's also always the option to buy a pre-owned example. Just a few months ago, prices for used Volts were reportedly as low as $13,000 at auction.

800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.