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Hot Wheels' Twitter-enabled vending machine coughs up free Camaro diecasts

There are still plenty of companies that haven't gotten the whole social media thing down pat yet, but Hot Wheels isn't one of them. During the recent Canadian International Auto Show in Toronto, Hot Wheels created a lot of buzz for itself by using a vending machine filled with Chevrolet Camaro models, but instead of money to get the cars, show attendees just had to use Twitter.
To get the free car, people were asked to send a tweet to Hot Wheels Canada saying what they liked about the new Hot Wheels Edition Camaro, and including the #ChevyCIAS hashtag. This seemed to be a popular marketing tool, too, as AdWeek reports that the @HotWheelsCanada account more than tripled in followers during the course of the 10-day show. Looking ahead, this could open up even more innovative marketing possibilities using social media.
Check out the video posted below to watch how it works, and while the auto show has ended and the free-car giveaway has too, we're almost certain that some of the 1,500 freebies will make their way onto eBay.

2016 Chevy Volt powertrain technical details

The last time General Motors launched a Chevy Volt, it was operating without really knowing how people would use the plug-in hybrid. Sure, it had experience with the EV1, but the Volt was a new kind of car, and you can see in the archives just how much time GM spent explaining this fresh, new powertrain to potential customers. Then, once the vehicle was released, the company collected voluntary data from a large number of owners to learn about their driving and charging habits. The company also asked them what they wanted most in the new version. There's got to be an algorithm buried somewhere in GM headquarters that was used to take all of the numbers GM collected and spat out the headline figures for the 2016 Volt: 50 miles of EV range and 41 miles per gallon. Another important number – price – is something GM isn't talking about yet (expect it in April or May), but the company is sharing some powertrain details about the upcoming car. At a preview lunch in Detroit last week for the SAE 2015 Hybrid & Electric Vehicles Technologies Symposium that's happening now in California, GM engineers Peter Savagian (who is presenting a paper on the new inverter used in the updated Volt) and Tim Grewe (talking about the entire second-generation powertrain) sat down with AutoblogGreen to tell us about the Volt's all-new propulsion system: The overall gist is that the new Voltec 5ET50 drive unit is lighter, smaller and more powerful thanks to a redesigned two-motor traction drive. As previously reported, the new engine is a 1.5-liter DOHC four-cylinder that offers 101-horsepower (at 5,600 RPM). Grewe said it's "great for range extension." The electric motor side of the powertrain offers 149 motoring horsepower from a two-motor, continuously variable transaxle. Initially, the new engine will be made in Mexico. GM will move production to Flint, MI during the first year it makes the 2016 Volt. The battery is slightly bigger in the new Volt – 18.4 kWh compared to 16.5 in the current-gen – and will have less range variation in the cold. GM is also using more of the overall capacity in the pack in the 2016 Volt than in previous versions, but is not saying how much more. GM is not ready to publish acceleration times just yet, but the 2016 Volt has improved numbers, especially when going from 30-60 miles per hour. Most everything on the new powertrain has become more efficient compared to the first-gen Volt.

GM under fire from safety advocates over braking problem caused by recall fix

Safety experts are lambasting General Motors over what they say is the automaker’s slow notification of owners of certain 2019 sedans and trucks that a recall fix could cause power braking to fail and increase the risk of a crash, the Detroit Free Press reports.  GMÂ’s original recall in December targeted about 550,000 Cadillac CT6 sedans and Chevrolet Silverado 1500 and GMC Sierra 1500 pickups, all from the 2019 model year, over potentially defective electronic stability control and antilock brakes. In that case, GM said the errors would not show up as a diagnostic warning on the instrument cluster. But after GM had done recall work on 162,000 vehicles, about 1,700 owner have complained that their power brakes didnÂ’t work after they had the recall done and then used the OnStar app to start their vehicle. GM then issued a supplemental fix for customers whoÂ’d already had their vehicles serviced. In this case, a diagnostic warning should illuminate saying either “Service Brake Assist” or “Service ECS,” which GM says is a signal that a customer should not drive the vehicle and instead call their dealer, which will tow the vehicle and have it repaired. Safety advocates say the automaker hasnÂ’t gone far enough to protect customers. “The fact that you could potentially start a vehicle and not have brakes is a pretty risky proposition,” Sean Kane, president of the Safety Research and Strategies, which works on auto issues for plaintiffs and governmental organizations, told the Freep. “The fact that they wouldnÂ’t notify owners (sooner) is pretty stunning.” GM told the Freep it was required to notify the National Highway Traffic Safety Administration and file paperwork before it notified customers about the original recall, which was made Dec. 12. It then had to investigate and resolve the problem created by its original recall fix before alerting customers. GMÂ’s call center and dealers are contacting the remaining 900 customers who havenÂ’t yet had the update made to the original recall repair. GM also hired a vendor to send recall letters to the 550,000 customers affected by the original recall notifying them about the update. There are no known injuries or deaths related to the problem. Read the Freep story here.