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Coronavirus shakes up America's truck market: GM outselling Ford and Ram

FCA, Ford and General Motors joined the rest of the U.S. auto industry in taking heavy volume hits due to coronavirus-related shortages of both cars and customers. The saying goes that a rising tide lifts all boats; it stands to reason, then, that a falling one would have the opposite effect.  However, as we learned Thursday, the automotive market can behave in unpredictable ways. While the F-Series remained the best-selling nameplate in Q1, GM's full-size trucks are now outselling Ford's again for the first time in years, and with this upward thrust from the General, FCA's Ram was unceremoniously booted out of a hard-earned second place.  While late-March sales declines hit just about every major automaker in one way or another, the model-by-model results weren't nearly so uniform. And because the market tends to be a zero-sum game, for every winner, there generally has to be a loser.  In this case, that winner was GM, and its rise had to come at the expense of another automaker, in this case, Ford. F-Series sales dropped 13.1 percent in the first quarter of 2020, while sales of GM's full-sized Silverado and Sierra surged nearly 28% in the same period. FCA's Ram lineup managed a steady-as-she-goes 7% increase. All-in, GM finished the quarter with 197,743 full-size trucks sold to Ford's 186,562. Here's the full breakdown: Ford F-Series: 186,562  Chevrolet Silverado*: 144,734 Ram P/U: 128,805 GMC Sierra: 53,009 *includes 1,036 Medium Duty sales Things are a but murkier in the midsize segment, where the Chevy Colorado slipped 36% to just 21,430 units sold — just a few hundred better than the slow-selling Ford Ranger's Q1 numbers. The GMC Canyon experienced an almost identical slide, finishing the quarter with just 4,483 units sold. For perspective, Jeep sold more than 15,000 Gladiators and Toyota's midsize Tacoma slipped less than 8%, finishing the quarter with nearly 54,000 sales.  We suspect this discrepancy in full- and mid-size truck sales comes from shifting incentives. Ford, GM and FCA would like to keep selling bigger trucks because there's far more profit margin built into their list prices. Even with tens of thousands of dollars in manufacturer money on the hood, big trucks still make money.  Since these automakers report quarterly, we won't get another good look at these numbers until July, but if you thought that 2019 represented the new normal for U.S. auto sales, well, think again.

2016 Chevy Volt will start at $33,995*

One of the biggest mysteries regarding the 2016 Chevy Volt has been revealed. Chevy announced today that the next-gen plug-in hybrid will have an MSRP of $33,995, which includes GM's $825 destination fee. That's a few hundred dollars less than the current Volt, which has an MSRP of $34,170. The second-gen Volt is about more than a price cut, though. The car has an increased all-electric range (50 miles vs. 38 in the current model) and better fuel economy. Once the battery power runs out – which it doesn't do, in most situations, since 90 percent of all trips are electric-only – the no-longer-premium-only gas engine offers 41 miles per gallon, up from 37 mpg. We know most buyers are price-conscious, and with the still-available federal tax incentive of up to $7,500, the new Volt can be had for $26,495. That should put a spring back into sluggish Volt sales, which are down 46 percent year-over-year so far in 2015. Through the end of April, GM has sold a cumulative 76,136 first-gen Volts since introducing the car in 2010. Chevrolet Announces 2016 Volt Pricing Next Gen delivers more technology at new price as low as $26,495 DETROIT – The Chevrolet Volt is poised to continue to bring new owners to the electric plug-in family. Pricing will be as low as $26,495 after the full federal tax credit of $7,500. (Federal tax credit can range from $0 up to $7,500.) In California, the vehicle's largest market, residents of the state will be able to purchase the all-new Volt for as low as $24,995 after state and Federal incentives. The 2016 model will start at $33,995 MSRP, including an $825 destination fee (excluding tax, title, license and dealer fees). This is almost $1,200 less than the current generation Volt. "The next generation Chevrolet Volt delivers more technology, the ability to drive further between gas fill ups and now with even more value to our customers. It's what our loyal Volt owners told us they wanted," said Steve Majoros, Director, Chevrolet Marketing. "We are confident we will continue to attract new customers to Volt with the vehicle's product improvements and attractive price." The Volt continues to be a success with the brand with nearly 70 percent of Volt owners trading in a non-GM product or adding to their household fleet in 2014, the highest of any Chevy nameplate. The number one trade-in for the Volt is the Toyota Prius. To date more than 75,000 first generation Volt owners have driven hundreds of millions of EV miles.

What we know, and think we know, about the 2016 Chevy Volt

With the next-gen Chevy Volt due to make an appearance at the Detroit Auto Show early next year, bits and pieces about the new car are making their way into the press. Perhaps most importantly, the new Volt is going to have better "fuel economy and efficiency," according to GM executive vice president Mark Reuss. The current Volt gets 98 MPGe and 37 miles per gallon on premium fuel. It also has a 38-mile electric-only range. We don't know how GM will improve the efficiency or to what degree, but the logical options include making the car lighter, giving it better aerodynamics and/or improving the powertrain. To that end, one of the big things we don't know for sure includes information on the new gas-powered engine. Forbes says it will be a downsized 1.0-liter, three-cylinder mill instead of the 1.4-liter, four-cylinder used in the current model, which could certainly help the car be more efficient. The new Volt is also going to have more technology, which shouldn't surprise anyone. GM is now openly talking about how it will change the way it markets the Volt, shifting away from the mass-market mentality to focus on the regions where the car is already popular. "There's a Northeast and West Coast market for Volt, and there's nothing wrong with that," Chevy chief marketing officer Tim Mahoney told Forbes. There are rumors that the new Volt will have seating for five by adding a seat in the back. This is something a lot of current Volt owners would love, but we've heard nothing official hinting that this would be the case. We expect the battery to be the new 17.1-kWh version, or maybe even have a capacity increase, so GM would have to seriously repackage the pack to eliminate the ridge that runs from between the front seats and then back to the rear two seats. If you've heard anything official, do let us know.