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How Chevy used popular Instagram user to promote 2016 Volt

A picture is worth a thousand words. When it comes to Chevrolet and its Volt extended-range plug-in, the automaker is hoping pictures can be turned into a few more buyers. The company extended a little love to one popular social-media practitioner to see if the trick works. Former biochemical engineer Kevin Lu started his Instagram account a couple of years ago during a road trip, and the quality of his shots has attracted about 181,000 followers. With that popularity in mind, Chevy brought Lu up to Detroit to check out the unveiling of the next-generation Volt at the Detroit Auto Show last month. Lu also got to see the Detroit-Hamtramck Assembly factory where the Volt is built, Automotive News reports. As for the next-gen Volt, Chevy says a more efficient powertrain and lighter battery help give the car an all-electric range of up to 50 miles and a total driving distance of more than 400 miles. Chevy also touts the model's streamlined grille and (tight) seating for three in the rear. General Motors hopes a combination of those improvements and exposure from sources such as Lu and his Instagram account (and some sleepy ads, apparently) revitalize sales of the model. Last year, Volt sales fell 19 percent to 18,805 units. Related Videos: News Source: Automotive News-sub.req. via GM AuthorityImage Credit: Kevin Lu/Instagram Green Detroit Auto Show Chevrolet Detroit extended-range plug-in instagram

2016 Chevrolet Camaro powers up, slims down

Don't be fooled by its familiar appearance, the 2016 Chevrolet Camaro is vastly different than its iconic predecessors. It has a new chassis, a fresh engine lineup, and is loaded with clever technologies that promise to invigorate and improve the sixth generation of Chevy's legendary sports car. It was revealed Saturday before a crowd of enthusiastic Camaro revelers on Belle Isle in Detroit. Redesigning the sports coupe was a heady task, especially as its archrivals, the Ford Mustang and Dodge Challenger, drive better and are more powerful than ever. But the new Camaro is aiming to be the best combination of handling and raw performance, with quick acceleration and competitive fuel economy. "Redesigning the Camaro is thrilling and challenging all at once, but the secret is to offer something more," Mark Reuss, General Motors executive vice president of product development, said in a statement. It all began with a weight-loss plan. The new Camaro shed more than 200 pounds compared with the outgoing car, with 133 pounds coming from a lighter body-in-white. Then engineers culled weight nearly everywhere, using aluminum for the instrumental panel frame and some suspension components to trim as much fat as possible. The slimmer body rests on new bones. The Camaro's rear-wheel-drive platform is lighter and stiffer in a bid to improve handling. It's a modified version of the underpinnings used by the Cadillac ATS, though about 70 percent of the architecture is unique to the Camaro. Chevy said structural rigidity is improved by 28 percent. As you'll see, healthy doses of Cadillac and Corvette technologies have been used to bolster the Camaro's drive character and performance. The new car is also expected to handle better thanks to a slightly smaller footprint. It is about two inches shorter in length, with most of that due to the more compact wheelbase. It's also an inch shorter in height and an inch slimmer in width. So yes, the Camaro will be leaner, but it will still be plenty mean. The Camaro SS tops the range (for now) with the Corvette's 6.2-liter V8 pushing put 455 horsepower and 455 pound-feet of torque. Known as the LT1, is has a cast aluminum block and cast aluminum cylinder heads, and it's fortified with direct injection, variable valve timing, and cylinder deactivation. About 20 percent of the engine's parts are said to be unique to the Camaro, including the exhaust manifolds.

Someone has already test driven the 2016 Chevy Volt

Due to some well-placed connections at General Motors Canada headquarters in Oshawa, a senior member of the gm-volt.com forum with the handle "kickincanada" got about 30 minutes behind the wheel of a 2016 Chevrolet Volt. Kickincanada owns a 2012 Volt, and other than personal reservations over the styling of the new car, he came way nothing but impressed by the second-generation hybrid. He drove the Premier trim, posted his observations on the site, then answered questions for other owners desperate to find out what's coming. He said the interior materials are "more upscale," there is less hard plastic and better leather, the seats are more comfortable, and ergonomically, "Everything is beautifully laid out." Although obviously not as luxurious, the interior reminded him of the Cadillac ELR. Tech touches like a better display, Apple integration, a wireless charging area for the phone, heated rear seats, and a better rear console were also worth noting. As for driving, Kickincanada called it "incredible." The "much more luxurious drive" comes courtesy of a "firm and sporty" suspension setup, less NVH thanks to more sound insulation, quieter Michelin Energy Saver tires, and quieter operation of the genset ICE. He said acceleration from a standstill felt quicker because there was no delay between applying the throttle and the car taking off. He estimates owners should be able to get about 100 kilometers (62 miles) out of the electric mode alone on a full charge, and that the new Volt is "clearly improved in almost every way" (the car's official range, as determined by the EPA, is 53 electric miles). We look forward to finding out ourselves. Click through to gm-volt to read all of his thoughts and responses if there's a hybrid purchase in your future. Related Video: