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Chevy's latest Silverado videos assume we're idiots

UPDATE: This article has been revised to reflect that any mention of materials used in a future Chevrolet Silverado is speculation. Can we have a sound, rational debate about the merits of aluminum versus steel? According to Chevrolet's latest marketing videos pitting the Silverado against the Ford F-150, the answer is no. The tone of all three ads is almost Orwellian: steel good, aluminum bad. Of course, this will all be a hilarious joke when an aluminum-bodied Silverado comes in 2018. That's an if, as a member of the General Motor public relations team has reminded me that any articles regarding future product are pure speculation. Until then Chevy needs to sell the current Silverado, with its body comprised chiefly of steel, against the Ford F-150's lightweight aluminum panels. Instead of touting the merits of the "most-dependable, longest lasting pickup," the strategy seems to center around negative propaganda towards the 13th element. The tone of all three ads is almost Orwellian: steel good, aluminum bad. Of the three videos, the most fair is Silverado vs. F-150 Repair Costs and Time: Howie Long Head to Head. Basically: aluminum costs more than steel, it's more difficult to repair, and requires special equipment for body shops. In terms of Chevy versus Ford, the blue oval truck costs more and takes longer to repair - an average of $1,755 more and 34 more days in the shop, according to the ad. But why stop there when you can have pitchman Howie Long raising an eyebrow at random facts? When Silverado Chief Engineer Eric Stanczak says of the Ford, "It's manufactured in a way that combines aluminum, rivets, and adhesive in a process that's different than Silverado." Long responds, "Huh. Interesting." At the end of the video, Long says "I'd be interested to know what happens to insurance costs." Note he's not saying anything substantive. If Chevy's legal team could sign off on some facts about insurance rates, it would be in this ad. On our Autoblog Cost to Own calculator, there is no significant difference in projected insurance costs between the two trucks. But at least that ad has facts. The other two videos are pure hype. In Cages: High Stength Steel, real people are asked what they think of aluminum and steel in a room with two cages. Then a bear is released into the room, and the subjects scurry to the safety of the steel cage.

Electric pickups compared: 2025 Ram 1500 REV specs vs. Silverado EV, F-150 Lightning

Now that the 2025 Ram 1500 REV has been revealed, along with its most important specifications, we now have information on all of the mainline Big 3 electric full-size pickup trucks. So it's time to see how the numbers stack up, because trucks are all about numbers. We'll see how the Ram compares to the power, battery capacity, payload, towing and other features of the 2024 Chevy Silverado EV and the 2024 Ford F-150 Lightning. Power and torque The Ram has just one powertrain option. It features two electric motors making 654 horsepower and 620 pound-feet. That gives it the most powerful standard powertrain, if not the most torque, as the Chevy Silverado EV has 510 horsepower and 615 pound-feet of torque, while the F-150 Lighting has 452 horsepower and 775 pound-feet. But the Chevy and Ford each have upgraded motor combinations. The Silverado is the most potent with 754 horsepower and 785 pound-feet, and the F-150 has 580 horsepower and 775 pound-feet. The GMC Sierra EV will also be available with this more powerful pair of motors, and most of its specifications will be the same as the Silverado. There are a couple of exceptions which we'll note when they come up. All three trucks come standard with dual motors and all-wheel drive, regardless of output, battery or trim level. They're all available with locking rear differentials, too. Ford F-150 Lightning front low View 48 Photos Battery, range and charging The Ram is packing some serious packs of batteries. The standard model gets 168 kWh and an estimated range of 350 miles. And the optional 229-kWh pack is estimated to deliver 500 miles of range. That's more capacity and range than the others. It also boasts an 800-volt battery system that allows for close to 350-kW charging. The Ford F-150 Lightning has a base battery of 98 kWh with a range around 230 miles. Optional is a 131-kWh pack with between 300 and 330 miles of range, depending on other vehicle specifications. It's the slowest charger, only allowing 150-kW charging maximum. The Silverado EV's battery specs are a bit nebulous. At launch, it will only be available with one battery pack option that GM claims will provide around 400 miles of range. The company didn't give an exact capacity, though. We would guess its size falls between the Ram's 168 and 229 kWh packs. A smaller battery pack will be offered later, with a shorter but unknown range. The Silverado can use 350-kW fast charging like the Ram.

GM's latest production delays: Colorado/Canyon, Cadillac CT4/CT5, Camaro

DETROIT — General Motors Co extended production cuts in North America on Wednesday due to a worldwide semiconductor chip shortage that has impacted the auto sector. The U.S. automaker said its Wentzville, Missouri, assembly plant would be idled during the weeks beginning March 29 and April 5. It will extend down time at its plant in Lansing, Michigan, which has been idled since March 15, by two weeks. The action was factored into GM's prior forecast that it could shave up to $2 billion off this year's profit, spokesman David Barnas said. GM did not disclose how much volume would be lost by the move, but said it intended to make up as much lost production as possible later in the year. The chip shortage came as North American auto plants were shut for two months during the COVID-19 pandemic last year and chip orders were canceled, and as demand surged from the consumer electronics industry as people worked from home and played video games. That's now left carmakers competing for chips. Semiconductors are used extensively in cars, including to monitor engine performance, manage functions for everything from steering to automatic windows, and in sensors used in parking and entertainment systems. Vehicles affected by the GM production cuts include the mid-sized pickup trucks, the Chevrolet Colorado and GMC Canyon in Missouri, and the Cadillac CT4 and CT5 and Chevy Camaro cars in Michigan. Meanwhile, GM said its San Luis Potosi, Mexico, assembly plant, idled since Feb. 8, will resume production with two shifts beginning the week of April 5. Last week, GM said it was building certain 2021 light-duty full-size pickups without a fuel management module, hurting their fuel economy performance by one mile per gallon. Exacerbating the shortage is a recent fire at a Renesas Electronics chip plant in Japan. Barnas said GM was assessing the impact of the fire.