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It's time for Corvette to attack Porsche

For most of its existence, Porsche was a smug little sports car company with a fairly limited lineup and small but steady sales. Any time the company strayed from its air-cooled, rear engine formula, the purists would turn their noses. The 944? The 948? "Not a proper Porsche," they'd sniff. And then came the greatest sin of them all: the Cayenne. To the purists, this was treason. Porsche making an SUV? Horrors! Of course, you all know how it turned out. Porsche grew to be a profit-generating juggernaut within the Volkswagen Group. And since one SUV wasn't enough they added another, the Macan. By the end of the decade Porsche will have quadrupled its global sales. You have to wonder what else it has up its sleeve. Couldn't this be a lesson for General Motors? It has a terrific sports car brand in Corvette. In fact, it's arguably the most iconic brand within GM's full-line portfolio. But for its entire existence that brand has been locked up within Chevrolet. Maybe it's time for GM to treat Corvette as a stand-alone company. Maybe it's time for GM to unlock that brand and treat Corvette as a stand-alone company. A Corvette SUV could be a killer first step. Since Porsche only makes two SUVs, maybe Corvette could make three. Small, medium, and large. And just as Porsche has the Panamera, an executive sedan from team Corvette could become an instant "gotta-have" for the yacht-buying jet set. Of course, the Corvette purists will cringe. And the biggest hue and cry will come from Chevrolet's US dealers. That's why the best place to launch the new Corvette brand would be far away from those franchisees: in China. Chinese consumers have no pre-conceived ideas that 'Vettes can only be sold in Chevy stores. And Chinese enthusiasts very much admire Corvette's historic pedigree. You've no doubt read about how Chinese authorities are cracking down on conspicuous consumption. That makes the timing even better. Corvette's selling point has always been that it is an amazing bargain for the performance you get. What a perfect way to undercut Porsche. In fact, pairing the Corvette brand with Cadillac in China could be just the shot in the arm that Cadillac's Chinese dealers need. Despite having very competitive cars, Cadillac lags far behind Audi, Mercedes, and BMW. What Cadillac dealers need is a lot more showroom traffic. And a jaw dropping lineup of Corvette-branded vehicles could bring in throngs of buyers.

VW, Jeep and Cadillac top list of most-tattooed car brands

Most car enthusiasts own at least one piece of gear with their favorite brand's logo on it. It can be a T-shirt, a pen, a hat, or a garage sign, for example. It takes a much greater degree of dedication to get a car-themed tattoo, and a study suggests this sky-scraping level of obsession is most often found in Volkswagen, Jeep, and Cadillac fans. Compare the Market analyzed Instagram hashtags and posts to compile a list of the most commonly tattooed brands. Volkswagen came out on top, with 5,507 posts; note that anything related to the Wolfsburg-based brand earns it a point, whether it's a logo, a cutaway diagram of the Beetle's air-cooled flat-four engine, or a Touareg V10's firing order. Jeep finished second with 2,139 posts, followed by Cadillac at 1,775 posts. Surprisingly, the fourth spot is occupied by Pontiac, which appeared in 1,609 posts in spite of the fact that it hasn't built a car since 2010. Holden appears near the very bottom of the top-20 chart, ahead of Lamborghini, and its result might be influenced by the fact that General Motors announced plans to shutter it earlier in 2020. BMW and Mercedes-Benz are in sixth and 12th place, respectively. Alfa Romeo doesn't appear in the top 20, though its decades-old Quadrifoglio logo (pictured) can easily be mistaken for a symbol of Irish luck. Searching for posts that show a tattoo of a specific model uncovered even bigger surprises. According to the same study, the most-tattoed nameplate is the Chevrolet Impala, which appears in 823 posts. Odds are the earlier generations, like Dr. Dre's famous six-four, are more often tattooed than the final-generation model, which unceremoniously went out of production in February 2020 without a direct replacement waiting in the wings. Second place goes to the DeLorean DMC-12, which has transcended its status as an esoteric fiasco on wheels thanks to its role as a time machine in "Back to the Future." It appeared in 800 posts. Chevrolet's Corvette takes a distant third with 180 posts, followed by the Volkswagen Beetle (147 posts) and the Mini Cooper (116 posts). All told, car-themed tattoos are relatively rare. To put some of the aforementioned numbers into context, searching Instagram for the hashtag Volkswagen yields over 15 million posts, while the hashtag tattoo appears in over three million publications. Auto News Cadillac Chevrolet Jeep

Chevy finishes restoration of damaged 1 millionth Corvette

When a sinkhole at the National Corvette Museum devoured eight, rare examples of the iconic American sports car last year, some of the victims emerged better than others. While damaged, the 2009 Corvette ZR1 Blue Devil was able to drive out under its own power, making for a fairly straightforward restoration. Meanwhile, the one-millionth 'Vette came out looking like a pancake. Bringing the convertible back to perfection has taken four months and 1,200 man-hours, but the milestone car is finally on display again. After being a brief exhibit at the National Corvette Museum, the millionth 'Vette was moved to the General Motors Design Center. There, a 30-person team started on the difficult restoration. "When we disassembled it, we found that each employee involved in building it had signed a part of the car, which was fantastic and moving to see," said GM executive Mark Reuss. Therefore, the team tried to retain as many original parts as possible. The damage was extensive, and repairs included straightening the front sub-frame damage, patching the seats, and carefully restoring the dashboard pad to maintain the signatures below. The hood, front fascia, and side sills were replaced with parts from a donor vehicle. To keep the 'Vette perfect, the team scanned the names and put them on the new components. In one case, they even went back to an original employee to sign a replacement part. Surprisingly, the engine and transmission were fine. With the work done, the National Corvette's Museum's revived exhibit is nearly complete. Five of the other cars aren't being restored, and the museum is bringing the 1962 Corvette back to life. <p>Your browser does not support iframes.</p> Chevrolet Fulfills 1 Millionth Corvette Restoration Pledge Sinkhole-damaged milestone returns to National Corvette Museum 2015-09-03 BOWLING GREEN, Ky. – After more than four months and 1,200 man-hours of painstaking craftsmanship, restoration of the milestone 1 millionth Corvette – a white 1992 convertible – is complete. It was unveiled today at the National Corvette Museum, where it returns as part of the permanent exhibit. The car was damaged on Feb. 12, 2014, when it and seven other rare Corvettes tumbled into a sinkhole that opened beneath the museum's Skydome area. Chevrolet pledged to restore it.