1966 Chevrolet Chevelle Ss on 2040-cars

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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Recharge Wrap-up: BYD electric buses at Special Olympics, hybrids perform better than rated

A new study finds that real-world fuel economy of hybrids could be significantly higher than EPA ratings. Researchers at the University of Vermont, with the help of their own "total on-board tailpipe emissions measurement system," found the fuel savings of Toyota Camry Hybrid over a standard Camry to exceed its sticker values by 18 percent on the highway and 33 percent in the city. The results of this study suggest that the projections of the fuel and emissions benefits of hybrids could be adjusted to reflect more these more positive real world values. The study's authors, Britt A. Holmen and Karen M. Sentoff, say more research is warranted based on these findings, and that "similar studies can be used to develop robust models of all types of HEV platforms under actual driving conditions and improve quantitative estimates of the future fleet contributions to the US CO2 emissions inventory and petroleum consumption." Read more at Green Car Congress. The 2016 Chevrolet Volt made an appearance at the 2015 Brickyard 400 at the Indianapolis Motor Speedway. Chevy displayed the silver Volt alongside a Camaro and Malibu of the same color and model year. The Volt also recently made an appearance at the premier of Tomorrowland with George Clooney behind the wheel. Read more at The News Wheel. BYD electric buses provided transportation at the Special Olympics 2015 World Games in Long Beach, CA. Shuttling 6,500 athletes required the help of multiple charter companies, including local buses from the Chinese automaker. "BYD stepped up majorly as one of our key supporters and their tremendous efforts made our athletes feel welcomed," says Long Beach Community Foundation President and CEO, and 2015 Host Town Transportation Coordinator Marcelle Epley. "We depended on them, and they came through 100 percent." Both Los Angeles and Long Beach have recently decided to purchase electric buses from BYD. Read more in the press release below. BYD Zero-Emission Buses Used to Transport Athletes at 2015 World Games LONG BEACH, Calif., Aug. 2, 2015 /PRNewswire/ -- This week the largest Special Olympics ever was hosted in the City of Long Beach – thousands of athletes, coaches, dignitaries and families descended upon Los Angeles for what was a spectacular week of uplifting camaraderie, sportsmanship and competition.

The Volt Dance had precedent; meet the Chevy Footlockers

Marketing in the auto industry can get weird sometimes – really quite bizarre, in fact. For example, remember the Chevy Volt dance from the 2009 Los Angles Auto Show? If not, a group boogied to a song about the electric car, and it was every bit as awkward (and hilarious) as that sounds. In fact, that innocent bit of promotion lives in infamy, as some pundits grabbed hold of it during General Motors' bailout and asked why America's tax dollars were going to such things. The Chicago Auto Show has been digging through its vault of vintage videos, and it has come up with something that might actually be worse than that Volt-themed routine. They're called the Chevy Footlockers, and they're a dance troupe somehow promoting the Cavalier at the 1988 Chicago show. The connection between the car and their routine is unclear, but it's gloriously cheesy in a Chippendales-meets-AC Slater sort of way. Also, there are props towards the end, but we aren't going to spoil them for you, because you just have to watch for yourself. As a bonus, there's another (brief) clip below showing a female dance group with the Geo Tracker at the '91 Chicago show, and they sing, too. Scroll down to watch both of these oddities. News Source: ChicagoAutoShow via YouTube [1], [2] Marketing/Advertising Chicago Auto Show Chevrolet GM Classics geo