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Chevy finishes restoration of damaged 1 millionth Corvette

When a sinkhole at the National Corvette Museum devoured eight, rare examples of the iconic American sports car last year, some of the victims emerged better than others. While damaged, the 2009 Corvette ZR1 Blue Devil was able to drive out under its own power, making for a fairly straightforward restoration. Meanwhile, the one-millionth 'Vette came out looking like a pancake. Bringing the convertible back to perfection has taken four months and 1,200 man-hours, but the milestone car is finally on display again. After being a brief exhibit at the National Corvette Museum, the millionth 'Vette was moved to the General Motors Design Center. There, a 30-person team started on the difficult restoration. "When we disassembled it, we found that each employee involved in building it had signed a part of the car, which was fantastic and moving to see," said GM executive Mark Reuss. Therefore, the team tried to retain as many original parts as possible. The damage was extensive, and repairs included straightening the front sub-frame damage, patching the seats, and carefully restoring the dashboard pad to maintain the signatures below. The hood, front fascia, and side sills were replaced with parts from a donor vehicle. To keep the 'Vette perfect, the team scanned the names and put them on the new components. In one case, they even went back to an original employee to sign a replacement part. Surprisingly, the engine and transmission were fine. With the work done, the National Corvette's Museum's revived exhibit is nearly complete. Five of the other cars aren't being restored, and the museum is bringing the 1962 Corvette back to life. <p>Your browser does not support iframes.</p> Chevrolet Fulfills 1 Millionth Corvette Restoration Pledge Sinkhole-damaged milestone returns to National Corvette Museum 2015-09-03 BOWLING GREEN, Ky. – After more than four months and 1,200 man-hours of painstaking craftsmanship, restoration of the milestone 1 millionth Corvette – a white 1992 convertible – is complete. It was unveiled today at the National Corvette Museum, where it returns as part of the permanent exhibit. The car was damaged on Feb. 12, 2014, when it and seven other rare Corvettes tumbled into a sinkhole that opened beneath the museum's Skydome area. Chevrolet pledged to restore it.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Chevy rolls out Corvette Z06 C7.R Edition at SEMA

It's not just concept vehicles that Chevy is showcasing at SEMA this year. The Bowtie brand is also taking the occasion of the tuner expo to reveal the new Corvette Z06 C7.R Edition. The special edition of the flagship performance model pays tribute to the racing model with a series of special touches and upgrades. The C7.R edition is based on the Z06 in 3LZ trim, and comes equipped with the Z07 Performance Package, including Brembo carbon-ceramic brakes and Michelin Pilot Sport Cup 2 tires. But that's not the end of the story. It also includes special graphics, yellow brake calipers, yellow-striped black wheels, a carbon ground effects package, carbon hood section, metallic gray grilles and vents, and a black leather interior with sueded microfiber trim, Competition Sports seats, and yellow stitching. Buyers will be able to order theirs in black or yellow and in either coupe or convertible body-styles. Only 650 examples will be made, of which 500 will remain in the United States, and each of them is individually numbered starting with the VIN 700001. Of course, being based on the Z06 we already know, it packs a 6.2-liter supercharged V8 engine good for 650 horsepower and an equal measure of torque. With the Z06 pack, that translates to a 0-60 time of under 3 seconds for the automatic version and 3.2 for the manual. Related Video: Corvette Z06 C7.R Edition Pays Tribute to Racing Legacy Distinctive appearance package complements capability with special-edition style LAS VEGAS – When the Z06 rejoined the Corvette lineup in 2015 as the most capable model in the car's long, storied history, it also joined an elite fraternity of the world's most capable supercars – with performance proven on the track, including winning Car and Driver's 2015 Lightning Lap evaluation. The Corvette Z06's capability is derived in no small part from technology and experience leveraged from the championship Corvette Racing program. That connection is celebrated with the 2016 C7.R Edition. It's offered in Corvette Racing's signature yellow livery – or black – with coordinated exterior and interior accents. Only 650 will be built (500 for the U.S. market), all with the Z07 Performance Package with carbon ceramic brakes, and a specially serialized vehicle identification number.