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Deep discounts — $12K, $13K, $16K — are fueling a pickup price war

Heavy discounts of up to $16,000 per vehicle are fueling a "truck war" among full-size pickups sold in the United States by the Detroit Three, a Reuters analysis shows. Strong U.S. sales this year of the highly profitable big trucks have helped offset lagging passenger car sales. But it is not clear how much of the truck demand is linked directly to ample factory incentives and dealer discounts, or how far sales might decline without those subsidies. A Reuters survey of Ford, General Motors Co's Chevrolet and Fiat Chrysler Automobiles's Ram truck dealers across the United States indicates stores are offering deep discounts the country's bestselling full-size pickup trucks. "The walls are not crashing down on full-size trucks," said Sam Fiorani, vice president of global vehicle forecasting at AutoForecast Solutions in Chester Springs, Pennsylvania. Detroit-based automakers want to keep cranking out their high-margin trucks, he added, and "giving up a little of the profit is the cheapest way to do it." Stores are offering discounts of up to $12,000 on the 2018 Ford F-150, which remains the best-selling vehicle in the country, recording more than 80,000 sales in May. Discounts run up to $13,000 on the 2018 Chevrolet Silverado and as high as $16,000 on the Ram 1500. Average transaction prices for full-size pick-ups range from around $42,000 to $45,000, industry analysts and automakers say. All three companies are spending furiously - GM and Fiat Chrysler to help sell off carryover 2018 trucks to prepare for redesigned 2019 models, and Ford to sustain its long-held sales crown. A supplier fire that temporarily shut down production of the F-150 last month "changed the game," said Jeff Schuster, senior vice president of forecasting at LMC Automotive in Troy, Michigan said. The supply halt nudged Ford's crosstown rivals "to ratchet up incentives on the current models to go after weakness at Ford," he said. Deals advertised on the companies' official websites range from rebates and low-interest loans to ultra-cheap lease rates, but they are not telling the whole story. Ford, for instance, advertises a $2,000 rebate and a $500 financing credit on sales of certain F-150 models. But James Collins Ford in Louisville, Kentucky, is offering discounts of up to $12,215 on the 2018 F-150 XLT SuperCrew 4x4. The price cuts are even steeper at a number of GM and Fiat Chrysler dealers. Quirk Chevrolet is selling the 2018 Silverado 1500 Double Cab at $13,000 off sticker.

Weekly Recap: Geneva's splendor reflects growing demand for ultra-luxury cars

Geneva is one of the most glittering auto shows in the world, but the list of high-powered and bespoke luxury cars was decadent this year even by the rich standards of the Swiss exhibition. It's great for enthusiasts to revel in the flame-throwing Aston Martin Vulcan, the racing-inspired elegance of the Bentley EXP 10 Speed 6 concept and the insane performance of the Lamborghini Aventador LP 750-4 Superveloce, but there's a reason for all of this opulence: the luxury market is big business. And it's growing. IHS Automotive forecasts that so-called ultra-premium sales will nearly triple this decade from 123,000 to 353,000 units around the world. The estimate includes brands like Aston Martin, Bentley, Ferrari and Rolls-Royce, but doesn't count BMW, Mercedes and Audi, which offer less expensive models in addition to their high-end flagships. Though IHS includes Porsche and its relatively large volume in the study, the ultra-premium segment is still set grow at about the same rate, even without the German automaker's figures. So what is propelling all of this growth in the most expensive segment of the auto industry? Put simply, there's more rich people. IHS Automotive principal analyst Tim Urquhart pointed to economic expansion in China, market recovery in the United States and a surge in the lucrative technology sector as contributing factors. This dovetails with a research report by UK-based Oxfam, an international relief organization, which found the world's richest one-percent owned 48 percent of global wealth in 2014, and it's expected to increase to more than 50 percent by 2016. View 17 Photos Carmakers are moving quickly to capitalize with new products, expanding their portfolios with low-volume speedsters like the 800-hp V12 Vulcan at Geneva, and plans to enter new segments, like Rolls-Royce's strategy to make an SUV. "Ultra-premium carmakers are looking to explore ways of growing their product offerings, and thus their bottom lines, in this most potentially profitable of segments," Urquhart wrote in a report on the Geneva show. In a nutshell, there are more choices for people with more money. It's a good time to have expensive taste. Other News & Notes 2016 Mazda MX-5 Miata production launches It won't be long now. The 2016 Mazda MX-5 Miata arrives later this year, and it's officially in production. Mazda announced this week that the roadster began rolling off the assembly line at its Ujina factory in Hiroshima, Japan.

2015 Chevrolet SS Review [w/video]

The Chevrolet SS is one of the best cars no one's buying. It's a Bowtie-badged version of the Australian Holden Commodore with a 6.2-liter LS3 V8 under the hood. It's got a six-speed manual transmission, General Motors' sophisticated Magnetic Ride Control suspension, and rear-wheel drive. It's a fullsize sedan that comes with every possible amenity you could want. And it's less than $50,000. Chevrolet sold 2,479 SS sedans in 2014. That means it was outsold by every other vehicle the automaker offers, even the police fleet-only Caprice. (I'm only talking about cars that were on sale for the full 2014 calendar year, of course.) The aforementioned manual transmission and MRC suspension were added for 2015, but it's not clear if that's helping. The SS is down 7.7 percent through June of this year, compared to 2014's numbers. But hey, at least it's finally outselling the Caprice. What a damn shame. Granted, GM only planned to sell a few thousand of these each year, but as enthusiasts, this a car we should be gobbling up. It's the closest we'll get to a four-door Corvette, and with the 2015 model year updates, that statement is more true than ever. People often mistook the SS for a Malibu. "Is that a rental car?" Yikes. Aside from the manual gearbox and magnetorheological suspension, the SS is largely unchanged through its year and a half of sales. But that's no bad thing – we were thoroughly impressed with the SS when we first tested it at the end of 2013. Outside, the SS looks the same, which is a bummer. It is not an attractive car, and the chrome brightwork on the side vents and wheels doesn't help. That said, the sedate styling puts it under the radar – more so than competitors like a Dodge Charger 392, anyway. But maybe it's too under the radar. Even in the new, "Some Like It Hot Red" color (yes, really), photographer Drew Phillips reports that people often mistook the SS for a Malibu. "Is that a rental car?" Yikes. Exterior styling is our only gripe with the SS. Moving inside, there's a lot to like. This is easily one of Chevy's nicest, well thought-out interiors (thanks, Holden), with premium materials and tons of equipment. The Chevy MyLink infotainment system carries over, and now features 4G LTE and wifi connectivity. The touchscreen is a bit slow to respond, but otherwise, it's bright, well organized, and packed with functionality. This is easily one of Chevy's nicest, well thought-out interiors.