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Hot Wheels' Twitter-enabled vending machine coughs up free Camaro diecasts

There are still plenty of companies that haven't gotten the whole social media thing down pat yet, but Hot Wheels isn't one of them. During the recent Canadian International Auto Show in Toronto, Hot Wheels created a lot of buzz for itself by using a vending machine filled with Chevrolet Camaro models, but instead of money to get the cars, show attendees just had to use Twitter.
To get the free car, people were asked to send a tweet to Hot Wheels Canada saying what they liked about the new Hot Wheels Edition Camaro, and including the #ChevyCIAS hashtag. This seemed to be a popular marketing tool, too, as AdWeek reports that the @HotWheelsCanada account more than tripled in followers during the course of the 10-day show. Looking ahead, this could open up even more innovative marketing possibilities using social media.
Check out the video posted below to watch how it works, and while the auto show has ended and the free-car giveaway has too, we're almost certain that some of the 1,500 freebies will make their way onto eBay.

Weekly Recap: Volvo buys Polestar, makes performance a priority

Volvo is taking its performance business in-house, and the Swedish carmaker announced Tuesday that it bought tuning company Polestar, which has long been known for producing sporty Volvos. The move allows Volvo to ramp up its performance business, and it plans to increase Polestar-branded vehicle sales to 1,000 to 1,500 annually, up from the 750 total projected for this year. The companies have been working together on motorsports projects since 1996. Financial terms of the sale were not released, and Polestar workers will move over to Volvo. Former Polestar owner Christian Dahl will keep control of the Polestar racing team and operate it under a new name. In addition to sales volume, Volvo has ambitious plans for other parts of Polestar, including its aftermarket business. Volvo also said it will use its twin-engine hybrid technology for Polestar models in the future, though specifics and timing were not revealed. Meanwhile, Volvo announced it will offer a run of 265 total Polestars in the United States for the 2016 model year, with S60 and V60s available. "Driving a Volvo Polestar is a special experience. We have decided to bring this experience to more Volvo drivers, placing the full resources of Volvo behind the development of Polestar as the model name for our high performance cars," Volvo CEO Hakan Samuelsson said in a statement. OTHER NEWS & NOTES 2016 Chevy Silverado, GMC Sierra, get nose jobs Automakers tend to refer to light updates as 'facelifts,' and that's exactly what Chevy gave the 2016 Silverado and GMC Sierra. Chevy slightly changed the front end of the truck. Using the one photo released of the new Z71 model as a guide, we can see that the headlights went from a stacked vertical design to single bulbs, and they are set on top of LED running lights. The grille has more body-colored elements instead of shiny metal, and the hood has a new line running down the middle (look really closely). The design theme will be similar across the portfolio, though materials and details will vary, a spokesman said. Some models, like the High Country and LTZ will have more chrome, and the LEDs are only for the upper trims. Chevy also said it will use the eight-speed automatic transmission on more versions of the Silverado, and it updated the MyLink feature to support Android Auto and Apple CarPlay.

Callaway, Lingenfelter boost Corvette Z06 way beyond 700 hp

With 650 horsepower and just as much torque on tap, few would accuse the latest Corvette Z06 of being down on power. But for those who'll always demand more, two leading Corvette tuners have just announced new tuning packages for the Z06 to boost Chevy's flagship well beyond 700 horsepower. The more powerful of the two comes from Callaway Cars, which has added a larger supercharger, a triple-action intercooler, and more to increase output to a massive 757 horsepower and 777 pound-feet of torque. The result, according to Callaway, is a 0-60 time quoted at 2.8 seconds and a quarter-mile run in 10.5. The package also includes a reshaped hood, all manner of trim upgrades, and a three-year warranty, and will set you back nearly $17k on top of the cost of donor vehicle that currently lists for $79,000. In what could only come second relative to Callaway's kit, Lingenfelter Performance Engineering has also released a Stage 1 package for the Z06. The kit includes a new dry sump damper, upgraded supercharger pulley and drive belt, and more – all of which Lingenfelter says will boost the Vette's output up to 720 hp and 730 lb-ft. Revised performance figures weren't released, but despite the 37-horse, 47 lb-ft deficit, we doubt it'd trail Callaway's by much. But both would likely leave the stock Z06 in their dust, and you can read more about them in the press releases below. Related Video: Callaway Cars Releases Their Most Powerful Corvette - 757 bhp / 777 lb-ft - Z06-based Corvette upgrade boasts 32% larger supercharger, triple intercoolers, and consistent power - lap after lap The Numbers - Callaway Cars today announced power numbers and performance for the flagship model in their performance car lineup. Equipped with Callaway's GenThree Supercharger, the Corvette Z06 now produces 757 bhp @ 6,200 rpm and 777 lb-ft @ 4,500 rpm (SAE). A launch to 60 mph is now achieved in 2.8 seconds, and a quarter-mile in 10.5 seconds at 131 mph. Why Go Big, When You Can Go Bigger? - Size Matters. To reach that power (which is up from 650 bhp / 650 lb-ft) the supercharger itself needed to be bigger since the output of a positive displacement supercharger is proportionate to its size. The Callaway GenThree supercharger is 32% larger in displacement (2300cc vs 1740cc). Cooling - Callaway engineers recognize that a key contributor to maximizing power is reduction of inlet air temperature associated with forced induction.