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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Chevy Volt has worst sales month since August 2011, Nissan Leaf also down

January is traditionally a time when new car shoppers take a break. For the last few years, if we isolate our focus to just the first two major plug-in cars in the US market, we see that the first month of the year was lower – often dramatically lower – than the 11 that followed. So, when you see the Chevy Volt dropped and Nissan Leaf sales figures for January 2015, don't be too surprised. The Volt sold only 542 units last month, that model's lowest since August 2011. That also represents a 41 percent drop from January 2014, and it reinforces the thought that if anyone out there is interested in a new Volt, they're going to be waiting for the new model to drop later this year. While we do expect sales to climb in February and into spring, we won't be surprised if the general Volt trend remains quiet until the second-generation arrives. On the Leaf side of the ledger, January's low sales numbers were still about twice as high as the Volt's – the Leaf sold 1,070 units last month, the lowest since February 2013 – but it did break a streak for the Japanese automaker. Usually, each month represents at least an increase over the same month a year ago, but that wasn't the case this time. In January 2014, Nissan sold 1,252 Leafs. Still, Brendan Jones, Nissan's director of electric vehicle sales and infrastructure, issued an upbeat statement: "We saw a significant increase in demand in December from Nissan Leaf customers looking to take advantage of federal and state incentives at the end of the tax year, which pulled some sales ahead. We're confident that EV sales will continue to rise over time due to increasing emission regulations and other reasons for purchase of EVs such as lower operating costs, reducing dependence on foreign energy sources, environmental concerns and a great driving experience." The numbers will tell us soon enough. News Source: General Motors, Nissan Green Chevrolet Nissan Electric Hybrid ev sales brendan jones

The Army goes off-roading with a hydrogen Chevy Colorado

The Chevrolet Colorado is joining the service. General Motors is working with the US Army Tank Automotive Research, Development & Engineering Center (TARDEC) to build a Colorado powered by a commercial hydrogen fuel cell stack, and the Army will use it in "extremes of daily military use for 12 months." TARDEC is the department that tests "advanced military automotive technology" and integrates them into ground systems. The aim is to see how well the benefits of a fuel cell vehicle can be adapted to the battlefield; hydrogen-powered vehicles are quiet, torquey, produce water, and can be used to provide electricity in the field. GM says the design sketch above "foreshadows" the Colorado that will go to boot camp and beyond, making it clear that this won't be the average midsize pickup. The press release below has more. Related Video: GM and U.S. Army to Demonstrate Extreme Off-Road Hydrogen Fuel Cell Chevrolet Colorado Agreement focused on proving unique utility and viability of fuel cell propulsion WARREN, Mich. 2015-11-19 – General Motors and the U.S. Army Tank Automotive Research, Development & Engineering Center (TARDEC) are modifying a Chevrolet Colorado midsize pickup truck to run on a commercial hydrogen fuel cell propulsion system and will expose the truck to the extremes of daily military use for 12 months. "Hydrogen fuel cell technology is important to GM's advanced propulsion portfolio, and this enables us to put our technology to the test in a vehicle that will face punishing military duty cycles," said Charlie Freese, executive director of GM's Global Fuel Cell Engineering activities. Fuel cell propulsion has very high low-end torque capability useful in off-road environments. It also offers exportable electric power and quiet operation, attractive characteristics to both commercial and military use. "The potential capabilities hydrogen fuel cell vehicles can bring to the Warfighter are extraordinary, and our engineers and scientists are excited about the opportunity to exercise the limits of this demonstrator," said TARDEC Director Paul Rogers. "FCVs are very quiet vehicles, which scouts, special operators and other specialties place a premium," he said. "What's more, fuel cells generate water as a by-product, something extremely valuable in austere environments." GM and TARDEC have fuel cell development and research facilities located 20 minutes apart in Pontiac and Warren, Mich.