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GM invests $175 million in Chevy Camaro factory

General Motors just keeps rolling out portions of its $5.4-billion plan for factory upgrades over the next three years. In the latest announcement, the automotive giant is putting $175 million into the Lansing Grand River Assembly Plant for improvements to build the 2016 Chevrolet Camaro. The investment brings new equipment to the plant to build the pony car. An upgrade is needed to support Camaro-specific colors like Summit White, Bright Yellow, and Red Hot, and the factory is also getting two robotic framers. A second shift of 500 workers is resuming in Lansing later this summer to produce the model, as well. So far, GM has announced allocations for $2.8 billion of the $5.4 billion in upgrades. The investments include $1.2 billion to improve pickup production, $439 million for a paint shop for the Corvette, and more new equipment at other plants too. Lansing Grand River Plant Tools Up for 2016 Camaro $175 million investment enables production of lighter, more powerful model 2015-05-28 LANSING, Mich. – A $175 million investment for new tooling and equipment for the sixth-generation Chevrolet Camaro, and the return of hundreds of workers to build America's best-selling performance car for the last five years, was announced today. The facility improvements include three new paint systems for Camaro-specific colors: Summit White, Bright Yellow, and Red Hot. The investment also includes installation of two robotic framers, which allow better dimensional control to provide a more precise drive experience. The Lansing Grand River Assembly Plant will resume a second shift of 500 jobs in late summer. The all-new Chevrolet Camaro was introduced on Detroit's Belle Isle on May 16. The current generation Camaro has been America's favorite performance car for five consecutive years, attracting both long-term Camaro fans and new buyers to Chevrolet. To improve on that success, the sixth-generation Camaro elevates every aspect of Camaro with a suite of new technologies, even higher levels of performance and fuel economy, and a leaner, more athletic design. "I may be the luckiest mayor in America today," said Lansing Mayor Virg Bernero. "Gearing up for full-scale production of the legendary Chevy Camaro is a new high point in the more than two decades of extraordinary partnership between the City of Lansing, General Motors and the UAW.

The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

2016 Chevrolet Camaro: Notes from the reveal

The 2016 Chevrolet Camaro debuted Saturday evening in Detroit at an enthusiast-oriented event near the city's IndyCar course. While the big news was the Camaro's 200-pound weight loss, tighter chassis, and a snorting new V8, plenty of other morsels of Camaro info came out. Here's some of the more interesting stuff we heard. • The 2.0-liter inline four-cylinder is the first turbocharged engine in a Camaro. • The LT1 borrowed from the Corvette Stingray marks the third time a Camaro has used an engine with that badge. It was previously used in 1970-72 (Z/28), 1993-97 (Z/28), and 1996-97 (SS). • The Camaro was revealed in a tent before nearly 1,000 enthusiasts, General Motors executives (including CEO Mary Barra) and mere feet from the Grand Prix course where IndyCars will run in two weeks. • Chevy hopes to continue to attract new customers with the Camaro and said 63 percent of the fifth-generation buyers were new to the brand. • GM product boss Mark Reuss neatly summed up the Camaro's handling character. "It's wicked fast and extremely nimble." • Reuss on the design goal: make it "look like a car for tomorrow instead of a car from yesterday." • Reuss' first car was a 1967 Camaro, and he's reiterated his passion for the car. "People want to be seen in a Camaro, and that never goes away." • Chevy North America president Alan Batey said he plans to line up a red Camaro as soon as the order bank opens. We assume he'll have early access to that. • Though the appearance is similar, the sixth generation of the Camaro appears a little sleeker and is more aerodynamic thanks to 350 hours in the wind tunnel. Only two parts, the SS badge and the rear bow-tie emblem, are carryover. • Al Oppenheiser, the Camaro's chief engineer, said most of the options (except Magnetic Ride Control, which is SS exclusive), will be offered on the inline four. The engine will be capable of propelling the Camaro to a sprint to 60 miles per hour in well under six seconds. "We don't want to ... make it feel like an excuse car," he said. • Without revealing specifics, Oppenheiser said every Camaro variant will be faster than the model it replaces. •The interior is vastly improved. We got an up-close look in the cabin of one of the cars revealed with a red and white layout, and the materials are much better. The setting is more colorful, and 24 different ambient lighting shades are available. Related Video: