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Hot Wheels' Twitter-enabled vending machine coughs up free Camaro diecasts

There are still plenty of companies that haven't gotten the whole social media thing down pat yet, but Hot Wheels isn't one of them. During the recent Canadian International Auto Show in Toronto, Hot Wheels created a lot of buzz for itself by using a vending machine filled with Chevrolet Camaro models, but instead of money to get the cars, show attendees just had to use Twitter.
To get the free car, people were asked to send a tweet to Hot Wheels Canada saying what they liked about the new Hot Wheels Edition Camaro, and including the #ChevyCIAS hashtag. This seemed to be a popular marketing tool, too, as AdWeek reports that the @HotWheelsCanada account more than tripled in followers during the course of the 10-day show. Looking ahead, this could open up even more innovative marketing possibilities using social media.
Check out the video posted below to watch how it works, and while the auto show has ended and the free-car giveaway has too, we're almost certain that some of the 1,500 freebies will make their way onto eBay.

German police Corvette promotes safe aftermarket tuning

The German organization Tune It! Safe! promotes safe, legal vehicle tuning in the country, and it probably doesn't have to worry about anyone breaking the law when this Polizei-themed Chevrolet Corvette is on the scene. The Vette is on display at the Essen Motor Show and is the group's latest police-wrapped tuner car, following models like the Brabus Rocket, Mercedes-Benz CLS, and AC Schnitzer-tuned BMW 123d in years past. Tikt Performance did the tuning this time, and the German company added a full carbon-fiber body kit for the Vette, including a front lip, side sills, rear spoiler, and relatively understated wheel flares. It also installed forged wheels that measure 19-inches in front and 20-inches in back and wrapped them with Hankook Ventus S1 Evo tires. To really let the coupe look the part of a proper Polizei car, the tuners included police lights from Hella and the appropriate blue-and-white wrap. Tikt left the 6.2-liter V8 alone to produce 460 horsepower and 465 pound-feet, and the power routes through a seven-speed manual. Even with the stock performance, this police-themed 'Vette would still look fantastic blasting down the Autobahn with the lights flashing. World premiere at the Essen Motor Show: initiative for safe tuning starts the new campaign year with TIKT Performance Corvette A powerful look for a powerful campaign: TUNE IT! SAFE! presents innovative design and maximum precision Innovative design, maximum precision and unique performance – with an enhanced Corvette, TUNE IT! SAFE! shows that attractive, creative tuning in no way has to conflict with legal requirements. In the new campaign year, the seventh generation of a sports car icon stands as a symbol and shining example of safe automobile tuning and 100 per cent driving fun. The campaign car of the initiative for safe tuning, sponsored by the Federal Ministry of Transport, the Association of Automobile Tuners (VDAT) as well as numerous other organisations and institutions, sees its premiere at the Essen Motor Show (Hall 10, Stand F104). TUNE IT! SAFE! also continues its partnership with premium tyre manufacturer Hankook. Tuning specialist TIKT Performance based in Upper Bavaria is responsible for the innovative conversion of the new TUNE IT! SAFE! police car.

2014 Chevy Cruze Diesel destined for Chicago debut

It's been a little over a year and a half since General Motors first confirmed plans to offer a diesel-powered Chevrolet Cruze here in the United States, and we've now learned that the oil-burning compact will debut under the lights of the Chicago Auto Show in February. According to GM Authority, the Cruze Eco-D will be introduced as part of the entire 2014 model year Cruze range, set to go on sale in the second quarter of this year.
Earlier reports have indicated that the diesel Cruze will be able to achieve fuel economy numbers in the range of 50 miles per gallon. For comparison, the similarly sized Volkswagen Jetta TDI is rated at 30/42 mpg city/highway, but as we found out in our long-term test of the 2011 model, hitting 50 mpg was a piece of cake.
Official specifications will be released at the time of the 2014 Cruze's unveiling, though reports have stated that the sedan will be powered by a reworked version of the 2.0-liter turbo-diesel inline-four found in the Holden Cruze CDX overseas. In that application, the four-pot oil-burner produces 160 horsepower and 265 pound-feet of torque - increases of 20 hp and 29 lb-ft over the 2.0-liter engine used in VW's Jetta TDI.