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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

2016 Chevrolet Malibu Hybrid Quick Spin [w/video]

If a Chevy Volt is like a hybrid that prefers its electric motor, then the new Malibu hybrid is like a Volt you never have to plug in. That's partly because you can't plug it in, but more because the Volt and the gas-electric Malibu share a lot of major components. Since we happen to like the newly refined Volt, that's good news for the larger family sedan. The shared parts include the blended braking system, A/C compressor, the auxiliary power module, and most of the hybrid transaxle (what you might call a fancy electro-transmission). In the Malibu, the electric motors use neodymium magnets for efficiency and power, while the Volt has weaker ferrite magnets to reduce drag, and the Volt also gets an extra clutch to lock out the engine. The two use different batteries, with their size, power capabilities, and chemistry suited to the task for each vehicle. Unlike most of the midsized sedan leaders, the Malibu has never had a full hybrid option. For a few years in the last generation, Chevy offered the Malibu Eco with a version of GM's eAssist mild-hybrid system, which featured a small motor-generator in place of an alternator hooked up to a bigger battery that could harvest energy during deceleration and add some back in when you hit the throttle; it also brought engine stop-start functionality to save a little more fuel. But it saved only a little fuel, so eAssist was nixed in favor of a more efficient four-cylinder with a standalone stop-start system. Driving Notes Mode switches between gas and electric are just as smooth as in the Volt. No shudder or weirdness in the throttle. It drives as much like a gas-only car as any midsized hybrid does. The blended braking system is also noticeably well sorted. There's no deadness in the pedal, no touchiness, and no artificial, wooden feeling when you step through the regen portion of its travel. There's nothing abrupt or jarring about any of the experience, and the Malibu's baked-in quietness helps to deal with noise from the somewhat coarse 1.8-liter gas engine. Engine startup and shutdown are noisy from outside, but much less noticeable from within. The 2016 Malibu is larger yet lighter. The hybrid weighs about 125 pounds more than a comparably equipped 1.5T. You don't notice the extra weight, but there is some space eaten out of the trunk by the battery.

Car cocktails and Risky Business Porsches with Brett Berk | Autoblog Podcast #502

On this week's podcast, Mike Austin and David Gluckman are joined by a special guest, Autoblog contributor Brett Berk. The three discuss cars in film and TV as well as Brett's series on car-themed cocktails. There is of course a recap of what they've all been driving lately, and the episode wraps up with Spend My Money buying advice to help you, our dear listeners. The rundown is below. Remember, if you have a car-related question you'd like us to answer or you want buying advice of your very own, send a message or a voice memo to podcast at autoblog dot com. (If you record audio of a question with your phone and get it to us, you could hear your very own voice on the podcast. Neat, right?) And if you have other questions or comments, please send those too. Autoblog Podcast #502 The video meant to be presented here is no longer available. Sorry for the inconvenience. Topics and stories we mention 2017 Chevrolet Bolt EV - Autoblog's 2017 Technology of the Year Car award winner 2017 Ford Shelby Mustang GT350R 2016 Kia Soul EV 2017 Audi A4 sedan The story of the Risky Business Porsche 928 The Taxi Cocktail took us for a ride The myth and mystery of The Bentley Cocktail Used cars! Rundown Intro - 00:00 What we're driving - 01:50 Brett Berk interview - 21:12 Spend My Money - 39:44 Total Duration: 54:02 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast at Autoblog dot com Review the show on iTunes Podcasts Audi Bentley BMW Chevrolet Maserati Mercedes-Benz Porsche kia soul ev Chevrolet Bolt porsche 928 ford shelby mustang gt350r cocktails