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General Motors and EVs: No stranger to firsts, but where's the leadership?

2015 is already shaping up to be the year of "affordable, 200-mile EV" concepts. Nissan and Tesla have each been talking about them for some time, the latter promising to unveil its Model 3 at the North American International Auto Show in January before balking when the time came. Instead, Chevrolet beat them all by unveiling the Bolt concept at the same event, followed shortly thereafter with suggestions of a 2016 launch – potentially offering the first nationwide EV with anything close to that range. It was the ballsiest EV-related move General Motors has made in a quarter century. But will it remain so? Exactly 25 years before the Bolt rolled up onto the turntable, then-Chairman Roger Smith unveiled GM's last ground-up EV concept, the even-more-unfortunately-named Impact, at the Los Angeles Auto Show in January 1990. A few months later, he surprised most of his colleagues by announcing its intended production in honor of Earth Day. It was the first modern foray into electric vehicles for the US by any automaker, one that was rewarded by the State of California with what is now known as the Zero Emissions Vehicle mandate. The program not only forced other automakers into competing with Roger's pet project, but inspired all of them to fight it like small children against bedtime. Some years later, the drivers themselves weighed in, with a biting documentary about that obstinance and the leadership it cost both GM and the country. Within months, GM was first back into the fray of plug-in vehicles. Many criticized the company for starting with a PHEV rather than jump straight back into EVs. The choice wasn't totally out of the blue – even EV1 was meant to be followed by a PHEV. And especially on the heels of Who Killed the Electric Car?, some skittishness was understandable: even a successful EV would invite a "we told you so" public reaction, underscoring their mistake in ending the EV1 program. If a new EV didn't do well, they'd be convicted in the public eye as serial killers. All while seeking a federal bailout. For all the flak, the resulting Chevy Volt was and is a better car than GM has ever gotten credit for. But the company seemed to grow weary of having to overcome its varied past, and while the current owners remain happy, much of the stakeholder and community engagement that so effectively built early goodwill and sales growth faded not long after launch. Marketing has been spotty in both consistency and effectiveness.

How real is the Chevy Bolt EV and will it really cost $30,000?

"This is us bragging that we can do this kind of car." That's how Michael Simcoe, GM's executive director for NA exteriors, described the Chevy Bolt EV concept, which made a surprise appearance at the Detroit Auto Show today. While there was talk of a 2017 production debut, this is for sure a concept vehicle. But that means the ideas behind the vehicle are perhaps more important than the details. For example, no one is talking about what size battery might appear in a production Bolt, but Simcoe would talk about how rapid progress in battery improvements made it possible for GM to make the bold Bolt declaration that promises 200 miles and a price tag of around $30,000 (after incentives). But if the Bolt makes it to market, it won't be until 2017 (as rumored) or later, is it really fair to promote the car as being available with a federal tax credit? For one thing, credits for plug-in vehicles may change in the next few years, but if the laws stay the same, each manufacturer is limited to 200,000 vehicles before the credits start to decline. GM is justifiably proud that it's sold over 70,000 Volts thus far, but with a new model coming out later this year and a few years to go until the Bolt potentially arrives, GM could be pushing right up against that 200,000 limit when the Bolt goes on sale. But Volt executive chief engineer Pam Fletcher told AutoblogGreen that, "We're just trying to take some of the confusion out." "Think about talking to the average consumer," she said. "First, going through the explanation of how the federal tax credit was set up, how it's being used and so on. [In the industry, we] have the luxury of understanding the nuances of that regulation, but right now people who aren't in the marketplace, they don't have the luxury of all that. It's already hard to communicate the details so we gave them data in a way that is what they're used to seeing." There was one question that drove the two-year Bolt gestation and design period, Simcoe said: What does a better battery offer a vehicle designer? "We've got a number of spaces we play in for powertrain technology and obviously electrification is one of them," he said. "With Volt 1 and then the Spark EV, with that development and batteries getting better for us, we started doing some practical packaging to deliver a vehicle which was not the traditional aero form which you see around electric vehicles.

Recharge Wrap-up: EVs poll well in Portland, Tesla seeks office space

In a poll of drivers in Portland, more than 80 percent said they would be driving an EV in the next 10 years if they weren't already. The poll was small and not scientific, with just 218 votes cast, but it does reflect a slice of a certain population with changing attitudes toward electric mobility, and 80 percent is an impressive figure. Additionally, 43 percent of respondents planned to have an EV in the next five years, and only 18 percent said they prefer gasoline-powered vehicles. With EVs in many ways repeating the adoption process that hybrids went through a decade ago, the five- or ten-year timeframe for more widespread use seems only natural. Read more at the Portland Business Journal. San Francisco Mayor Ed Lee parks like an idiot, or rather, his security detail does. His Chevrolet Volt has been ticketed for parking six times since he took office. Granted, those street-sweeping signs are tough to keep track of, but his car has been photographed blocking at a bus stop while grabbing a burrito (who hasn't sinned in the name of a delicious burrito?), and was even caught parked in a crosswalk. The tickets were all dismissed. Read more from the SF Gate. Tesla is looking for office space in Silicon Valley. As the electric car company continues to search for a place to build its $4- to $5-billion battery Gigafactory, it also needs some real estate to expand its operations near its Palo Alto home. Tesla has expanded from 3,000 to 6,000 California-based employees since the end of 2012, and plans to add 500 more by the end of the year. It is currently looking for 200,000 to 300,000 square feet of office space close to its Fremont factory, according to sources in the real estate industry. Read more at the Silicon Valley Business Journal. Related Gallery 2014 Chevrolet Volt View 11 Photos News Source: Portland Business Journal, SF Gate, Silicon Valley Business JournalImage Credit: Paul Sakuma / AP Green Chevrolet Tesla Electric recharge wrapup portland silicon valley parking ticket