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GM delaying additional Silverado EV and Sierra EV production to Q4 2025

This looks like more "Gotcha!" news about storms in the EV sector, but the word "additional" is key here. The Detroit News reported today that GM is pushing delaying production of the Chevrolet Silverado EV and GMC Sierra EV pickups at the Orion Assembly Plant to late 2025, about a year behind expectations. The Silverado EV Work Truck is already in production at GM's Factory Zero in Detroit, which won't change. Retail versions of the Silverado EV are still planned for production at Factory Zero before the end of this year, and the Sierra EV is expected to enter production at Factory Zero early next year. This new plan simply means GM won't add more production of those electric trucks at Orion.  GM builds the Chevrolet Bolt at Orion right now, assembly of that groundbreaking car to end this year. GM's original idea was to spend $4 billion to convert Orion to EV pickup production in time to get its two giant profit makers rolling down lines in early 2025. The move to late 2025 could mean the plant is out of commission for about two years. The facility's 1,261 employees are being offered spots in other plants, including Factory Zero.  The automaker gave several reasons for the move, a spokesperson telling The Detroit News the company wants "to better manage capital investment while aligning with evolving EV demand," and telling the Detroit Free Press, "We're looking at EV demand and the trendline for EVs is stabilizing. ... It is not rising as fast as originally forecasted." On top of that, engineers "have identified engineering improvements that we will implement to increase the profitability of our products." The spokesperson also made it clear that the delay has nothing to do with the UAW strike, now in its 32nd day.  Factory Zero's working up to a near-term production capacity of about 600,000 units annually, GM saying it wanted to get capacity to 1 million EVs annually by the end of 2025. At the moment, the site builds the Silverado EV Work Truck, the GMC Hummer EV pickup and SUV, and the Cruise Origin shuttles — not the Bolt taxis, the autonomous pods. The Detroit News reported GM sold 18 Silverado EV Work Trucks in Q3 this year, GM Authority says GMC Hummer EV production has ramped up to about 3,000 units per month, and Cruise Origin is still waiting on approval from the National Highway Safety Traffic Administration to mass-produce the autonomous shuttles because the shuttles need an exemption for not having steering wheels.

Trucks and tidbits from GM's earnings report

General Motors announced this morning that 2018 was a good year for it financially, thanks in large part to the company's performance in North America, which was predicated, according to the company, on "strong pricing, surging crossover sales, successful execution of the company's full-size truck launch, growth of GM Financial earnings, and disciplined cost control." GM reported full-year income of $8.1 billion and EBIT-adjusted income of $11.8 billion. Crossover sales in 2018 were 1,034,808, an increase of 7 percent compared to 2017 deliveries. Throw in the body-on-frame SUVs and the ute number is a total 1,295,700. But let's face it: It is the trucks that really matter. The Chevy Silverado and Colorado, the GMC Sierra and Canyon. Altogether, GM sold 973,463 pickups in the U.S. in 2018. Although Ford gets bragging rights for F-Series sales, GM gets to point out that it has a greater aggregate number. An important factor regarding the trucks and the reported income is that during the last quarter, more than 90 percent of the new 2019 trucks were crew cabs (which have a higher sticker), and at GMC more than 70 percent were Denali and AT4 models (which have even higher stickers). According to reporting by Bloomberg, GM's pickup trucks combine for $65 billion in annual revenue. Clearly when the 2018 sales of the Silverado — 585,581— dwarf the combined sales of both Buick (206,863) and Cadillac combined (154,702), pickups are what matter to the overall health of the company in a way that it is difficult to otherwise achieve. The "disciplined cost control" is something that is very much in the public eye right now, as the company is taking out thousands of its workers, and there is still the "unallocated" plant situation and other plants that will remain under capacity. The numbers in GM's earnings report probably made Unifor members' heads explode in consternation, coming fresh off their Super Bowl ad: " GM, you may have forgotten our generosity, but we'll never forget your greed." But there are a couple of curiosities in the full GM earnings release. One is that so far as its autonomous efforts go, it mentions only that (1) in the first quarter of 2018 Cruise introduced a production-ready autonomous vehicle, and (2) Cruise attracted $5 billion in external capital from SoftBank and Honda. Not a whole lot of love for autonomy. Good thing they have the trucks to fund the program, to say nothing of the external capital.

The Volt Dance had precedent; meet the Chevy Footlockers

Marketing in the auto industry can get weird sometimes – really quite bizarre, in fact. For example, remember the Chevy Volt dance from the 2009 Los Angles Auto Show? If not, a group boogied to a song about the electric car, and it was every bit as awkward (and hilarious) as that sounds. In fact, that innocent bit of promotion lives in infamy, as some pundits grabbed hold of it during General Motors' bailout and asked why America's tax dollars were going to such things. The Chicago Auto Show has been digging through its vault of vintage videos, and it has come up with something that might actually be worse than that Volt-themed routine. They're called the Chevy Footlockers, and they're a dance troupe somehow promoting the Cavalier at the 1988 Chicago show. The connection between the car and their routine is unclear, but it's gloriously cheesy in a Chippendales-meets-AC Slater sort of way. Also, there are props towards the end, but we aren't going to spoil them for you, because you just have to watch for yourself. As a bonus, there's another (brief) clip below showing a female dance group with the Geo Tracker at the '91 Chicago show, and they sing, too. Scroll down to watch both of these oddities. News Source: ChicagoAutoShow via YouTube [1], [2] Marketing/Advertising Chicago Auto Show Chevrolet GM Classics geo