1969 Chevrolet Camaro on 2040-cars

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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

German police Corvette promotes safe aftermarket tuning

The German organization Tune It! Safe! promotes safe, legal vehicle tuning in the country, and it probably doesn't have to worry about anyone breaking the law when this Polizei-themed Chevrolet Corvette is on the scene. The Vette is on display at the Essen Motor Show and is the group's latest police-wrapped tuner car, following models like the Brabus Rocket, Mercedes-Benz CLS, and AC Schnitzer-tuned BMW 123d in years past. Tikt Performance did the tuning this time, and the German company added a full carbon-fiber body kit for the Vette, including a front lip, side sills, rear spoiler, and relatively understated wheel flares. It also installed forged wheels that measure 19-inches in front and 20-inches in back and wrapped them with Hankook Ventus S1 Evo tires. To really let the coupe look the part of a proper Polizei car, the tuners included police lights from Hella and the appropriate blue-and-white wrap. Tikt left the 6.2-liter V8 alone to produce 460 horsepower and 465 pound-feet, and the power routes through a seven-speed manual. Even with the stock performance, this police-themed 'Vette would still look fantastic blasting down the Autobahn with the lights flashing. World premiere at the Essen Motor Show: initiative for safe tuning starts the new campaign year with TIKT Performance Corvette A powerful look for a powerful campaign: TUNE IT! SAFE! presents innovative design and maximum precision Innovative design, maximum precision and unique performance – with an enhanced Corvette, TUNE IT! SAFE! shows that attractive, creative tuning in no way has to conflict with legal requirements. In the new campaign year, the seventh generation of a sports car icon stands as a symbol and shining example of safe automobile tuning and 100 per cent driving fun. The campaign car of the initiative for safe tuning, sponsored by the Federal Ministry of Transport, the Association of Automobile Tuners (VDAT) as well as numerous other organisations and institutions, sees its premiere at the Essen Motor Show (Hall 10, Stand F104). TUNE IT! SAFE! also continues its partnership with premium tyre manufacturer Hankook. Tuning specialist TIKT Performance based in Upper Bavaria is responsible for the innovative conversion of the new TUNE IT! SAFE! police car.

Chevy 'committed to marketing Bolt the right way'

The 2015 edition of the annual AltCar Expo in Santa Monica, CA in September was a relatively quiet affair. Attendance felt light compared to previous years. But that didn't mean there wasn't something happening that might have just as big an impact on the plug-in scene as anything that's ever happened in previous years at the Santa Monica Convention Center. I say this because of what GM's Shad Balch told me about Chevy's plans to market the upcoming Bolt electric car. This is GM's next-gen electric vehicle, which will have a roughly 200-mile range and may cost about $30,000 after tax incentives (maybe). To say he's excited to start selling this car is an understatement. Set aside the obvious challenge Chevy will have with cars named both the Volt and the Bolt, especially when some languages exchange the pronunciation of the letters B and V. Set aside the fact that, for now, Balch is dealing with his own company actively advertising against the product he's trying to get people excited about. Balch, GM's manager of new product and public policy communications, is tremendously positive about the Bolt's chances in the marketplace when it arrives in 2017 or 2018. "Driving an EV is, in every proof point, better than a gas-powered car, except for charging." - Shad Balch AltCar and the concurrent National Drive Electric Week represented the Bolt's West Coast debut, and Balch told me that the car's arrival in California shows how "Detroit recognized that they need to send it out to their number one market." The car's appearance outside of the Motor City was "The most encouraging part for us out here, being in the market ... to be able to explain that we are committed to marketing this car the right way. ... We're trying to make that known as much as possible, because that is the number one criticism that we hear. That's why events like these are so important, because we can't wrap up into a 30-second spot what these cars are capable of. I can't even explain it to you in 10 minutes what it's like. But the thing is, driving an EV is, in every proof point, better than a gas-powered car, except for charging." Now, there's a fairly decent chance that GM will hit the 250,000-vehicle limit for the $7,500 federal tax incentive right about when the Bolt comes to market, so I had to ask how the Bolt gets marketed if the price tag jumps up a few thousand dollars. Balch was straightforward. "Well, we would sell fewer cars," he said. "It's pure and simple. ...