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Star Wars Car Drives To The Dark Side Of Comic Con

When it comes to designing coveted collectible toys for sale at Comic-Con, the annual celebration of pop culture lifting off Thursday in San Diego, the sky's the limit for the designers at Mattel. Fittingly, the building where Mattel's dreamers conceive of their limited-edition playthings is just down the street from the Los Angeles International Airport. Inside the colorful design center - a Hot Wheels-themed shuttle bus transports employees from Mattel's parking garage - the designers have spent the past year working on 10 toys created especially for the Comic-Con crowd, including a replica of the Batmobile from the upcoming game "Batman: Arkham Knight" and a 9-inch-tall action figure of Superman killer Doomsday. "We don't have to worry about retail. We don't have to worry about margins," said Doug Wadleigh, Mattel's senior vice president of global brand marketing for boys and entertainment. "We don't have to worry about operational efficiencies. We only have to worry about creating the coolest toys for our fans. Period." It also offers some escape from Mattel's reality these days. Like other toy makers struggling in this digital, video-centric age, the company is trying to remain relevant in the retail world. Core brands like Barbie have seen less of a demand, with a 14 percent drop in sales in the first quarter of this year. Mattel had a net loss for the first three months ending March 31 that totaled $11.2 million. But things will at least seem rosier at Comic-Con, where eager buyers for the toys await (the only other place they will be sold is on the Mattel collector's site). Mattel's exclusives this year run between $20 and $85, but elite toys can fetch much more when they're put up for auction. The crown jewel for Wadleigh and his team this year is a Darth Vader die-cast car, the first official collaboration from Hot Wheels and the "Star Wars" franchise. The car - imagine if a Chevrolet Corvette C5 and the villainous Sith lord's helmet had a baby - comes in a sleek black box and encased in a replica of Vader's lightsaber, complete with a swooshing sound effect. "We've been trying to partner with Lucasfilm and Disney on this property for a long time," said Wadleigh. A full-size working replica of the Vadermobile will be on display at Mattel's booth at the massive San Diego Convention Center.

Chevy Colorado gets box delete option designed for upfitters

The Colorado, which marks the return of Chevrolet to the midsize truck segment, is receiving critical praise, and now it's time for the pickup to get to work. At the National Truck Equipment Association Work Truck Show in Indianapolis, IN, Chevy is unveiling a box delete option package for the model that allows businesses to custom tailor the Colorado to their needs. The choice to remove the bed is exclusively available on the Colorado Work Truck trim in the rear-wheel drive, extended cab model with a 305-horsepower, 3.6-liter V6 and six-speed automatic gearbox, and Chevy claims this is the only option of its type in the segment. Beyond the obvious loss of the rear, these trucks feature eight mounting points on the frame for upfitters to install any necessary modifications. They also get the Z82 trailering package and a locking differential. The versions with the box delete package carry a payload rating of 2,200 pounds an a gross vehicle weight rating of 6,001 pounds. "It's ideal for utility companies requiring service bodies, as well as landscapers and other businesses needing the utility of a flatbed," Ed Peper, US Vice President for General Motors Fleet and Commerical, said in the option's announcement. Further options with the package are limited to choosing a repositioned fuel filler for the upfitter to install and deleting the rear seat for extra interior capacity. The box delete becomes available in mid-April, and buyers get a $300 credit off the price of the Colorado when it's selected. Colorado 'Box Delete' Expands Options for Businesses Chevrolet package offers unique midsize pickup platform for alternative uses 2015-03-04 INDIANAPOLIS – With a box delete option, business owners and fleet managers can have it their way when it comes to customizing the back end of the 2015 Chevrolet Colorado. Chevrolet today announced availability of the package in mid-April. It is on display this week at the annual National Truck Equipment Association Work Truck Show in Indianapolis. It is the only such option offered in the midsize truck segment. "With the segment-leading efficiency and maneuverable size, the Colorado makes a great, flexible choice for urban businesses and fleets to make the most of a midsize truck," said Ed Peper, U.S. vice president, GM Fleet & Commercial.

2015 Chevy Silverado Custom Sport is subtle in black

In a world where trucks are growing bigger, bolder grilles and more muscle-bound looks, Chevrolet is trying something a bit different with its recently revealed Custom Sport edition for the 2015 Silverado at the this year's Detroit Auto Show. The edition leans on being understated, instead of screaming about its abilities. The design is supposed to be a throwback to the Chevy Custom Sport Trucks of the late '60s that brought a touch of elegance to these usually utilitarian vehicles at the time. The heart of the package is its monochromatic body-color touches for the bumpers and grille surround. The one on display at the show is especially attractive with a chrome-accented black grille that fits perfectly with the rest of the body. The edition does get a bit more shine with chrome covering the 20-inch wheels, door handles, mirror caps and side moldings. In addition, buyers get projector beam headlights, tow hooks and heated power mirrors. The custom package is available on the LT trim in black or white and on the LTZ in black or White Diamond Tricoat. Take a look at this monochromatic take on the Silverado as it sits in the Motor City. 2015 SILVERADO OFFERS CUSTOM SPORT PACKAGE Inspired by Chevy Custom Sport Trucks that helped launch personal-use pickups DETROIT, 07/01/15 – With the new 2015 Silverado Custom Sport special edition, Chevrolet pays homage to one of its most iconic pickups, adding a sophisticated monochromatic look to double- and crew-cab Silverados. The Custom Sport package features body-colored front and rear bumpers and a body-colored grille surround with a chrome-accented black grille. Other accents include 20-inch chrome wheels, chrome door handles and mirror caps, and chrome body-side moldings. The package also includes projector beam headlamps, tow hooks and heated power-adjusted mirrors. "The Custom Sport special edition was inspired by Chevy Custom Sport Trucks of the late 1960s," said Sandor Piszar, Chevrolet Trucks marketing director. "Those CST models added a touch of elegance to a great all-around truck, just like the Custom Sport package for the new Silverado." The redesigned 1967 Chevrolet pickup entered the market at a time when trucks were starting to move off the jobsites and into the driveways of cities and suburbs. The 1967 Custom Sport Truck, with its bright trim, plush carpet and bucket seats, helped launch a wave of personal use pickups that continues today.