1996 Chevrolet C1500 Silverado Standard Cab Pickup 2-door 5.7l on 2040-cars

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Star Wars Car Drives To The Dark Side Of Comic Con

When it comes to designing coveted collectible toys for sale at Comic-Con, the annual celebration of pop culture lifting off Thursday in San Diego, the sky's the limit for the designers at Mattel. Fittingly, the building where Mattel's dreamers conceive of their limited-edition playthings is just down the street from the Los Angeles International Airport. Inside the colorful design center - a Hot Wheels-themed shuttle bus transports employees from Mattel's parking garage - the designers have spent the past year working on 10 toys created especially for the Comic-Con crowd, including a replica of the Batmobile from the upcoming game "Batman: Arkham Knight" and a 9-inch-tall action figure of Superman killer Doomsday. "We don't have to worry about retail. We don't have to worry about margins," said Doug Wadleigh, Mattel's senior vice president of global brand marketing for boys and entertainment. "We don't have to worry about operational efficiencies. We only have to worry about creating the coolest toys for our fans. Period." It also offers some escape from Mattel's reality these days. Like other toy makers struggling in this digital, video-centric age, the company is trying to remain relevant in the retail world. Core brands like Barbie have seen less of a demand, with a 14 percent drop in sales in the first quarter of this year. Mattel had a net loss for the first three months ending March 31 that totaled $11.2 million. But things will at least seem rosier at Comic-Con, where eager buyers for the toys await (the only other place they will be sold is on the Mattel collector's site). Mattel's exclusives this year run between $20 and $85, but elite toys can fetch much more when they're put up for auction. The crown jewel for Wadleigh and his team this year is a Darth Vader die-cast car, the first official collaboration from Hot Wheels and the "Star Wars" franchise. The car - imagine if a Chevrolet Corvette C5 and the villainous Sith lord's helmet had a baby - comes in a sleek black box and encased in a replica of Vader's lightsaber, complete with a swooshing sound effect. "We've been trying to partner with Lucasfilm and Disney on this property for a long time," said Wadleigh. A full-size working replica of the Vadermobile will be on display at Mattel's booth at the massive San Diego Convention Center.

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Corvette + fireworks = so much glory

You might think that those of us making our living by reviewing cars, think critically about the cars we're driving most of the time. It could be that I'm an underachiever, but that's not the case with me. In fact, unless I'm set to the review task, I typically think about the cars in front of and around me more frequently. That's because a) you never know what you're going to see out there, and b) all of them could be out to bump/scratch/tailgate/crash me out. You can never be too careful. Such was the case when I was driving a 2015 Chevy Corvette earlier this week. I'd already had my fun finding the edges of grip on a river road in the car, the night before; on the morning in question I was just trying to get to work. But while scanning the suburban streets for potential dangers to the 'Vette's neat-o Daytona Sunrise orange paint, I spied a XXL-sized fireworks tent in an empty parking lot. Oh right, I remembered, 4th of July weekend. That obvious bit of observation lead to a chain of thought along these lines: "We should do something with this car for the 4th" ... "Too bad I have to give it back tomorrow." ... "Wonder if I could do a quick video?" ... "Wonder if I can set off a bunch of fireworks in slow-mo for a video?" The result, well, I won't call it genius, but I will say that I remember why every kid loves fireworks. And I will call it glorious. Happy 4th, y'all.