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Hot Wheels' Twitter-enabled vending machine coughs up free Camaro diecasts

There are still plenty of companies that haven't gotten the whole social media thing down pat yet, but Hot Wheels isn't one of them. During the recent Canadian International Auto Show in Toronto, Hot Wheels created a lot of buzz for itself by using a vending machine filled with Chevrolet Camaro models, but instead of money to get the cars, show attendees just had to use Twitter.
To get the free car, people were asked to send a tweet to Hot Wheels Canada saying what they liked about the new Hot Wheels Edition Camaro, and including the #ChevyCIAS hashtag. This seemed to be a popular marketing tool, too, as AdWeek reports that the @HotWheelsCanada account more than tripled in followers during the course of the 10-day show. Looking ahead, this could open up even more innovative marketing possibilities using social media.
Check out the video posted below to watch how it works, and while the auto show has ended and the free-car giveaway has too, we're almost certain that some of the 1,500 freebies will make their way onto eBay.

GM opens military discount to 21M veterans and their spouses

May marks the start of National Military Appreciation Month, and General Motors is getting into the spirit by expanding its military discount program to, well, just about everyone. That includes a total of 21 million military veterans and their spouses, along with the current slate of active duty, reserve, and National Guard members. The discount can slash thousands of dollars off the price of a new Buick, Chevrolet, or GMC vehicles, with Automotive News listing an $1,100 discount on the top gas-powered version of the Malibu, the Premiere. Those that want a bit more spice can get $1,700 off the price of a last-generation 2015 Camaro SS, while truck buyers will enjoy $3,000 off the Chevy Silverado All Star. That's just a start, though, since the military discount can be paired with other GM incentives. The discount doesn't apply to everything, though. Some are understandable – none of Cadillac's vehicles are included in the deal, nor is the Corvette Z06. You'll also be unable to apply the discount to a range of base-level trims, like the Chevy Cruze or Equinox L, the base Colorado, or the entry level GMC Acadia, Canyon, and Terrain. A full list is available at GM's dedicated military discount website. GM's expanded discount plan runs from today through May 31. News Source: General MotorsImage Credit: General Motors Buick Chevrolet GM GMC Car Buying Car Dealers Military

2016 Chevy Camaro teased as current-gen car prepares to hit 500k sales

Just as Chevrolet prepares to launch the sixth-generation Camaro, the current, fifth-generation car is about to hit a major milestone: 500,000 units sold in the United States. That's impressive, and to celebrate, Chevy has released this video, showing the Camaro Z/28 doing what it does best around a race track. But that's not all there is to see in this video. At the end, Chevy gives us a glimpse at the sixth-generation Camaro, expected to debut in the not-too-distant future. Have a look, and check out Chevy's press blast, below, for more details about the 500k sales mark. Related Video: Fifth-gen Camaro Approaches 500,000 U.S. Sales Production milestone caps five years as America's best-selling performance car DETROIT – Talk about a big family: Chevrolet expects to deliver the 500,000th fifth-generation Camaro in the United States this month. The fifth-generation Camaro has been a runaway success for Chevrolet since it went on sale in August 2009. Camaro sales passed Mustang in 2010, to become America's best-selling performance car – a title Camaro has retained for five consecutive years. In the process, the Camaro has helped bring new buyers to Chevrolet – with 63 percent of retail buyers new to GM. "The fifth-generation Camaro has clearly resonated with both long-time Camaro fans, and first time performance-car buyers," said Todd Christensen, Camaro marketing manager. "That sets the bar high for the next chapter of the car's history." Remarkably, the Camaro continues to gain momentum, even as the fifth-generation Camaro nears the end of production this year. In 2014, Camaro total sales increased 7.1 percent for its second-best year of sales since its introduction.