1977 Chevy C10 on 2040-cars

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Hot Wheels' Twitter-enabled vending machine coughs up free Camaro diecasts

There are still plenty of companies that haven't gotten the whole social media thing down pat yet, but Hot Wheels isn't one of them. During the recent Canadian International Auto Show in Toronto, Hot Wheels created a lot of buzz for itself by using a vending machine filled with Chevrolet Camaro models, but instead of money to get the cars, show attendees just had to use Twitter.
To get the free car, people were asked to send a tweet to Hot Wheels Canada saying what they liked about the new Hot Wheels Edition Camaro, and including the #ChevyCIAS hashtag. This seemed to be a popular marketing tool, too, as AdWeek reports that the @HotWheelsCanada account more than tripled in followers during the course of the 10-day show. Looking ahead, this could open up even more innovative marketing possibilities using social media.
Check out the video posted below to watch how it works, and while the auto show has ended and the free-car giveaway has too, we're almost certain that some of the 1,500 freebies will make their way onto eBay.

Chevrolet planning new crossover between Equinox and Traverse

Chevrolet is taking a crowbar to its crossover lineup so it can slide in a new entry between the Equinox (shown) and the Traverse, according to a report in Automotive News. The current Equinox, a tweener compared to its rivals, will get smaller when the next-generation vehicle moves to the Delta platform that underpins the Chevrolet Cruze. The next Traverse will remain full-size, the liberated space between it and the smaller Equinox making room for a fourth offering from the brand. Designed on a short-wheelbase version of the Traverse platform, AN's sources say it will offer three-row seating, and its architecture will also serve the Cadillac SRX successor, the XT5, and the redesigned GMC Acadia. Yes, the Acadia will also come down a notch in size. Once all the rationalizing is complete, the Trax, Equinox, new crossover, and Traverse would give consumers a quicker, easier way to compare size and features with the competition. As it stands, the Ford Edge, Nissan Murano, Honda Pilot, and Toyota Highlander are all larger than the Equinox. The future offering and its two- and three-row seating options would take clear aim at those four vehicles, and the Equinox could focus on the Ford Escape, Honda CR-V, Toyota RAV4, and Jeep Cherokee segment. The new Chevy is predicted to go on sale at the end of next year as a 2018 model. Related Video: Featured Gallery 2015 Chevrolet Equinox View 14 Photos News Source: Automotive News - sub. req. Chevrolet Crossover cadillac srx gmc acadia chevy traverse cadillac xt5

Driven: 2020 BMW X7 M50i, M760i and M340i | Autoblog Podcast #623

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by West Coast Editor James Riswick and Road Test Editor Zac Palmer. They discuss news about the Cadillac V Blackwing, as well as some interesting auction listings that we spied. They also talk about cars from the fleet including the BMW M760i, X7 M50i and M340i. Autoblog Podcast #623 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving 2020 BMW M760i xDrive 2020 BMW X7 M50i 2020 BMW M340i Impala auction listing Cadillac V Blackwing news Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: Nissan Frontier and a mid-engine Mustang | Autoblog Podcast #622