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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Chevy says not to look at the 2019 Silverado's fuel economy rating

The 2019 Chevy Silverado is hitting dealerships soon, and one of the most notable changes for the new full-size pickup is the addition of a 2.7-liter turbocharged inline-four. The engine replaces the naturally-aspirated 4.3-liter V6 in volume consumer models like the Silverado LT and promises more power, less weight and — most importantly — better fuel economy. The thing is, the gains in efficiency haven't been as dramatic as some might have hoped, especially when stacked up against competitors from Ford and Ram. As Automotive News reports, GM's response is a little murky. First, let's talk numbers. We're pulling all figures from FuelEconomy.gov, the official U.S. government source for fuel ratings. Fuel economy numbers on trucks vary greatly based on a number of factors. Bed and cab configuration play a part, but so does a four-wheel-drive system. You also have to factor in tires, transmissions, rear-axle gearing, hybrid systems and cylinder deactivation. Things like that can make the difference between best- and worst-in-class. The EPA's website doesn't give enough information a lot of the time, so there's really no easy way to compare apples-to-apples. First, take a look at the ratings for the 2019 Silverado. A 2.7-liter model with two-wheel drive is rated 20 city, 23 highway and 21 combined. That's both better and worse than a two-wheel drive 2018 Silverado with the 4.3-liter V6 (18 city, 24 highway and 20 combined). The updated 2019 Silverado with a 4.3-liter V6 has yet to be rated. With less weight and a smaller engine, many hoped Chevy would make bigger gains. It's unusual to see any decrease in a fuel economy metric these days. GM says that it's not done tuning the new 2.7-liter engine, so fuel economy could theoretically increase. Expanding further, a V8-powered 2019 Silverado (17 city, 24 highway and 19 combined) actually gets better highway fuel economy than a turbocharged four-cylinder powered truck in certain configurations, even if the latter has a better overall average. But that's only with two-wheel drive, the 8-speed transmission and cylinder deactivation. A Silverado with the 5.3-liter V8 and a 6-speed automatic is rated at 15 city, 22 highway and 17 combined. The biggest issue with the Silverado 2.7-liter doesn't come from within GM itself but from Ford and Ram. GM cites the Ford F-150 with the 3.3-liter V6 and the Ram 1500 with the 3.6-liter V6 as the closest competitors to its new 2.7-liter inline-four.

Europeans ask Chevy to bring Volt back to Europe

A group of French fans is asking for a jolt of support from General Motors to get the 2016 Chevrolet Volt across the pond. The Association Amperistes et Amis des Vehicules Rechargeables is running a Change.org petition that currently has 383 signatures out of a goal of 500. While the attempt is admirable, it's probably going to take a lot more than several hundred people for the model to make a return to the continent after the poor showing of the Opel Ampera – first-gen Volt's European cousin. The group's major argument for bringing a version of the second-gen Volt to Europe is that consumers need "an intermediate choice between expensive or range-limited pure electric cars and plug-in hybrids with a miserable electric range." Furthermore, such a vehicle would prod the competition to produce similarly efficient electrified models. They also lavish praise on the abilities of the Ampera for its long EV driving range. The supporters aren't entirely kind to GM in the petition, though, and claim the company excluded the original car from marketing efforts there. The Ampera actually enjoyed a strong European launch with more orders than initially expected and briefly topped the best-sellers list among EVs there. It was even named 2012 European Car of the Year. Those halcyon days didn't last long, and by 2014 sales fell off to a trickle. The waning reception caused GM's decision not to introduce a version of the new 2016 Volt there or in Australia. Related Video: