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Chevy launches Daytona delivery program with on-track driving

Talk about a dealer incentive: Buy a new Chevy and then shake it down at Daytona International Speedway. Chevy announced plans Thursday to launch a delivery program that will allow customers to pick up their new vehicles and then drive on the iconic 57-year old circuit. It will start later this year on 2017 models and includes a tour of the speedway, a keepsake of the event, and documentation that the car was driven at Daytona. The delivery center will be on the infield near victory lane. Chevy already offers a similar program that allows enthusiasts to get their new Corvettes at the National Corvette Museum in Bowling Green, KY. That costs $990, which is around the estimated price point for the Daytona delivery plan. "Select Chevy models," will be part of the program, spokesperson Afaf Farah said, "but the intent is to offer across a wide array of vehicles." It won't be a limited to a specific number, and Chevy will meet customer demand, she said. Daytona recently received a $400 million-facelift that had been ongoing since July 2013. It now seats 101,500 and has more restrooms and concessions. It was shown off in January at the Rolex 24 and will command a larger spotlight this weekend at the Daytona 500. Take a Spin in Your New Chevy at Daytona International Speedway DAYTONA BEACH, Fla. – Have you ever wondered what it is like to drive on the track at the famed Daytona International Speedway? If you buy a new Chevrolet, your dealer will be able to offer you that opportunity. Chevrolet and DIS today announced an exclusive delivery experience at the Speedway. This extra cost option will be available later this year through U.S. Chevrolet dealers on select new vehicle orders. While details are still being finalized, customers who order the option can expect: • A tour of Daytona International Speedway • An on-track driving experience • A keepsake to commemorate the experience • Authentication that the vehicle was delivered and driven at the Speedway "Chevrolet is committed to offering our customers the best overall vehicle ownership experience possible – starting with the most technologically advanced and most dynamic vehicles in the brands history," said Alan Batey, president of General Motors North America and leader of Global Chevrolet.

Corvette Stingray designer lists five goals of new exterior shape

Redesigning an icon is a difficult task, especially when you've got a blank sheet of paper in front of you and the all-new C7 Chevrolet Corvette Stingray is intended to be your final objective.
General Motors has released a new short video featuring Kirk Bennion of the Corvette's exterior design team, talking about the challenges of sculpting Chevrolet's new flagship sports car and the five goals the team had to keep in mind as it worked. In the end, Bennion's team had the pleasure of seeing their hard work take center stage as the Corvette captured the world's eyes at the Detroit Auto Show earlier this year.

Next Chevrolet Malibu to have 'groundbreaking,' 'passionate' design

In our First Drive of the Chevrolet Malibu after its redesign in 2013 we wrote, "Chevy has quickly worked up a host of changes for its ever-important midsize sedan, and will be launching this 'there, we fixed it' 2014 Malibu like it's an all-new product." Still, no one cared. The Malibu has been mentioned in eight posts this year, all but two of them dealt with recalls, and one of those two was about a 2011 Malibu university science project. It came up in precisely zero posts from November 2013 to March 2014. That's why, according to a report in Automotive News, Chevrolet honchos are "hustling" to have a new Malibu ready in a year. Mark Reuss, General Motors' head of global product development, said it will have "groundbreaking design" and "groundbreaking technology," and asked investors who were showed a picture of it, "When is the last time you saw a [midsize] car this distinctive and this dramatic from General Motors?" Doubling down on the bullishness, Reuss said, "We've got our act together here on the midsize-car segment." Then, throwing every last chip on the pile, global design head Ed Welburn said the next Malibu's design will "make a significant statement" with "a very passionate design." Based on the number of comments Malibu posts get, we figure a fair few number of you would love for this to be the case; yet this is a lot of braggadocio to slather on a car that probably hasn't made "a significant statement" since Elton John had a number one record with Honky Chateau. That was 1972, if you're trying to remember. No matter the looks, the AN report says the new 'Bu will make a profit statement, selling for more money while costing less to produce. Alongside the Cruze, GM figures the pair will bring in an extra $800 million in variable profit in 2016. Which, in case it ends up being another 'butterface,' isn't bad for a silver lining. Featured Gallery 2014 Chevrolet Malibu: First Drive View 36 Photos News Source: Automotive New - sub. req. Design/Style Chevrolet GM Sedan