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C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

That time we lapped Indy with Tony Kanaan in a Corvette Z06

We're here in Indianapolis, IN, attending this weekend's 99th running of the Indy 500. The big event happens tomorrow, but the city is buzzing today with all sorts of pre-race festivities. For us, that means checking out Indianapolis Motor Speedway a day early, and getting a hot lap around the racetrack in the official Indy 500 pace car – a 2015 Chevrolet Corvette Z06. Our driver for the occasion is IndyCar racer Tony Kanaan, who won the Indianapolis 500 in 2013. Of course, he'll be competing tomorrow, leaving pace duties to none other than Jeff Gordon. Check out our minute-and-a-half-long lap of the Indy 500 track in the video above, where Kanaan hugs the wall in true race style, getting the Z06 past 150 miles per hour on the back straight. Stay tuned for more Indy 500 coverage later this weekend.

2014 Chevy Corvette Stingray order guide hits the web

The official debut of the 2014 Chevrolet Corvette Stingray is only part of the excitement for fans of Chevy's virtuoso sportscar. Although we got to see the car and some of its preliminary specs in Detroit and Geneva, there is still no word on pricing and some of the juicier data points we've been waiting for - such as confirmed power output, EPA estimated mileage figures and performance numbers. Until then, CorvetteBlogger has gotten its hands on the order guide for the coupe version of the car - in both base and Z51 iterations - revealing tidbits like standard and optional features and available color combinations.
Some other new details made it onto the order guide, such as our first interior specs for the coupe including slightly less hip room and headroom, more shoulder room and the same amount of legroom. To see the full order guide, head on over to CorvetteBlogger. From what we can gather, it sounds like more information will be revealed on April 25 during a party at the Corvette Museum, and for those sun worshipers patiently waiting for a convertible, it would appear you've got another model year to wait through.