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GM reintroduces Tripower name in the worst way possible

The story of General Motors' use of the Tripower moniker begins way back in 1957, when Semon E. "Bunkie" Knudsen, then General Manager of GM's Pontiac division, directed his engineers to inject more performance into his brand's line of V8-powered automobiles. Fuel injection was an option, but hot rodders flocked instead to Tri-Power (marketed way back when with a hyphen), which grafted a trio of two-barrel Rochester carburetors onto a single intake manifold. A legend was born. And that legend was born of performance. At idle and when full power wasn't required, Pontiac's Tri-Power system used just the middle carburetor, which helped make the setup easier to tune. Depending on the year and model, either a vacuum system or a mechanical linkage opened up the two outer carbs, thereby switching from two barrels to six, and allowing the engine to take in more fuel and air. And it was an easy marketing win – six barrels is better than four barrels, right? Because performance! So, when news filtered in that GM has resurrected the Tripower name, those of us who grew up attending classic car shows and wrenching on old Pontiacs did a double-take. And then we all collectively sighed. Turns out that today's Tripower refers to a trio of fuel-saving measures that include cylinder deactivation, active thermal management, and intake valve lift control, according to Automotive News. And, at least for now, it applies to GM's line of fullsize trucks powered by a 2.7-liter turbocharged four-cylinder engine. We're all for saving fuel whenever possible. And we have zero say in how any automaker chooses to market its products and technologies. But, we'll offer our two cents anyway: Relaunching a storied name from the past is fine. Relaunching a storied name from the past while completely overlooking the reasons the name got famous in the first place is only going to irritate the people who remember the name in the first place. Couldn't they just call this new technology package something else? Related Video: News Source: Automotive NewsImage Credit: Getty Green Marketing/Advertising Chevrolet GM Pontiac Automotive History Truck chevrolet silverado

Chevy preparing new Camaro ZL1 Convertible?

It's a given that when an automaker introduces a new performance model, it's only a matter of time before an even hotter variant arrives. The Ford Mustang begets the Shelby GT350 and the Dodge Challenger R/T spawns the SRT 392 and Hellcat. And for Chevrolet, that progression sees the Camaro SS evolve into the ZL1. That's probably what our spies have captured here. The convertible variant of GM's most powerful Camaro is betrayed not by its big, black wheels or quad exhaust tips – both of those items have been fitted to the far tamer 1LE in the past – but by its brakes. To put it simply, they're enormous. The old ZL1 had 14.6-inch rotors in front and 14.4-inchers in the back, with Brembo-branded six-piston calipers up front and four-piston binders at the rear. While the overall size of the calipers doesn't appear to have changed much, it looks like the rotors – especially in front – seem to take up a larger space inside the front wheels than in last year's model. Perhaps Chevy moved to a straight 15-inch rotor? It's difficult to discern any more from these images, though. Chevy did a fine job with the camouflage, making it difficult to pick out ZL1-specific body parts. From the rear spoiler to the front fascia to the side sills, each body piece looks like it's the same as the standard Camaro or is just completely obscured. If this is a Camaro ZL1, it seems like Chevy may have just stuffed the vital organs inside the body of more pedestrian droptop. According to our spies, it's unlikely that Chevy will mix things up under the hood. Expect the 6.2-liter, supercharged V8 from the Corvette Z06 and Cadillac CTS-V to move the ZL1 from 550 horsepower to around 640 ponies when it debuts for model year 2017. A six-speed manual transmission will be standard, while the Camaro's big brother will probably donate its eight-speed automatic. Related Video: Image Credit: Brian Williams / SpiedBilde Spy Photos Chevrolet Convertible Performance chevy camaro zl1

Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.