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2016 Chevy Volt ads strike frustrating, yet familiar, chord

Sometimes, it's hard to let go. In the six years that GM has been advertising and selling the Chevy Volt, one dominant message is that the car is an EV without any range anxiety. On the one hand, this is a positive thing: our car does something that other electric vehicles don't. Of course, there's another, more reasonable take on the message that EVs only equal limited range: don't promote this viewpoint if you ever plan on selling a pure EV. But, of course, this is exactly what GM is doing with a new ad for the 2016 Chevy Volt. Called Elevator, the spot (watch it above) compares driving an all-electric car with riding in an elevator getting stuck. Your Nissan Leaf might run out of electricity, the ad says, and that would be as uncomfortable as being trapped between floors. The main problem, of course, is that Chevy also offers the Spark EV and is getting ready to sell the Bolt EV. Does the company think that everyone will forget these anti-EV commercials when it come time to shop for a Bolt? Even worse, does GM think we've forgotten the Anthem ad for the Volt back in 2010? Apparently, so. Elevator isn't the only ad for the 2016 Volt that GM debuted today. The other, called Time Capsule (below), takes a swipe at the Toyota Prius. Trouble is, there are two easy ways to dismiss this ad as well. First, and most obviously, if GM is against using old technology, then why does it continue to shove a 100-year-old fossil fuel engine into almost every car it builds? Second, attacking the Prius for using 15-year-old tech – when said tech is still able to mop the floor with any hybrid from GM in the fuel economy race - is more like an admission of defeat than anything to be proud of. "Hey look, the Prius uses technology from the '90s," GM says. To which the observant viewer will ask, "Well, then why can't you build a 50-mile-per-gallon hybrid, GM?" It's also worth noting that Chevy has been on a misguided advertising streak as of late. We bashed their ads that suggested its Silverado is better than the F-150 because it uses steel instead of aluminum, too, especially since those commercials used shark cages and stupid superhero costumes in an attempt to make a point. Chevy, stop assuming we're all idiots. Please. Now, the 2016 Volt is a great car and I know that GM can make a darn good Volt ad (like this one), so seeing the company shoot solid fuel-efficient technologies in the back (again and again) is just frustrating.

The Chevrolet Camaro 1LE returns with V6 or V8 power

The Chevy Camaro's performance variants are legendary, and enthusiasts have long lusted after the Z/28 and ZL1. But there's a lesser-known model that shouldn't be overlooked: the 1LE. It's Camaro code for performance on the track. The 2017 Camaro 1LE debuts this week at the Chicago Auto Show and goes on sale late this year. The 1LE package will be offered for the first time on V6 Camaros, as well as the traditional V8-powered SS. The cars have upgraded suspensions, better brakes, aerodynamic treatments that create more downforce, and improved cooling features. The goal is simple: faster laps. "This is all grip and handling and cooling," said Todd Christensen, Camaro marketing manager. It's an enthusiast special, transforming your basic Camaro into a more capable track machine. The 335-horsepower V6 and 455-hp V8 are unchanged (and only come with six-speed manual gearboxes), because the focus is on improving the Camaro's reflexes. That means different things, depending on the engine choice. Here's how they break down. V6 1LE The V6's 1LE package is based on the LT trim and it pilfers the best chassis pieces from the V8 model, including the FE3 suspension with stabilizer bars. It also has a mechanical limited slip differential (3.27 ratio) and four-piston Brembo brake calipers in front. The fuel system is also borrowed from the SS, and it all rolls on 20-inch forged aluminum wheels wrapped in Goodyear Eagle F1 rubber measuring 245/40R20 in front and 275/35R20 in back. Christensen says Chevy added the 1LE pack for the V6 because customers actively wanted it, and for a reasonable price (we hear the 1LE will cost about the same as the fifth gen's $3,500 option) they can transform their V6 into a car that's as track capable as the SS. While it's giving up 120 hp, a V6 Camaro 1LE will also be more than 200 pounds lighter than the eight-cylinder 1LE. Chevy noticed the customer interest for a V6 1LE and will study offering the pack on Camaros with the turbocharged four-cylinder engine. Consider the V6 a test case. "I'm anxious to get some customer feedback [from the V6]," Christensen said. SS 1LE Even though it's heavier, the SS 1LE offers a lot of goodies that make it three seconds faster than a normal SS, according to Chevy's testing at Willow Springs Raceway in the California desert. The spotlight features in the SS are Magnetic Ride Control for the FE4 suspension and electronic-slip differential (3.73 ratio).

Question of the Day: What's the most irritating car name?

You hear a lot about how the Chevrolet Nova was a sales flop in Mexico because "No va" means "it doesn't go" in Spanish; in fact, the Nova sold pretty well south of the border, and in any case most Spanish-speakers know that "Nova" means "new" in Latin and Portuguese. However, General Motors doesn't deserve to be let off the hook for bad car names, because the Oldsmobile Achieva— no doubt inspired by the excruciating "coffee achievers" ads of the 1980s— scrapes the biggest fingernails down the screechiest chalkboard in the US-market car-name world. That is, unless you think Daihatsu's incomprehensible choice of Charade was worse. Meanwhile, Japanese car buyers could get machines with cool names like Mazda Bongo Friendee or Honda Life Dunk. It's just not fair! So, what car name drives you the craziest? Related Video: Auto News Design/Style Chevrolet Honda Mazda Daihatsu Automotive History questions car names