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Deep discounts — $12K, $13K, $16K — are fueling a pickup price war

Heavy discounts of up to $16,000 per vehicle are fueling a "truck war" among full-size pickups sold in the United States by the Detroit Three, a Reuters analysis shows. Strong U.S. sales this year of the highly profitable big trucks have helped offset lagging passenger car sales. But it is not clear how much of the truck demand is linked directly to ample factory incentives and dealer discounts, or how far sales might decline without those subsidies. A Reuters survey of Ford, General Motors Co's Chevrolet and Fiat Chrysler Automobiles's Ram truck dealers across the United States indicates stores are offering deep discounts the country's bestselling full-size pickup trucks. "The walls are not crashing down on full-size trucks," said Sam Fiorani, vice president of global vehicle forecasting at AutoForecast Solutions in Chester Springs, Pennsylvania. Detroit-based automakers want to keep cranking out their high-margin trucks, he added, and "giving up a little of the profit is the cheapest way to do it." Stores are offering discounts of up to $12,000 on the 2018 Ford F-150, which remains the best-selling vehicle in the country, recording more than 80,000 sales in May. Discounts run up to $13,000 on the 2018 Chevrolet Silverado and as high as $16,000 on the Ram 1500. Average transaction prices for full-size pick-ups range from around $42,000 to $45,000, industry analysts and automakers say. All three companies are spending furiously - GM and Fiat Chrysler to help sell off carryover 2018 trucks to prepare for redesigned 2019 models, and Ford to sustain its long-held sales crown. A supplier fire that temporarily shut down production of the F-150 last month "changed the game," said Jeff Schuster, senior vice president of forecasting at LMC Automotive in Troy, Michigan said. The supply halt nudged Ford's crosstown rivals "to ratchet up incentives on the current models to go after weakness at Ford," he said. Deals advertised on the companies' official websites range from rebates and low-interest loans to ultra-cheap lease rates, but they are not telling the whole story. Ford, for instance, advertises a $2,000 rebate and a $500 financing credit on sales of certain F-150 models. But James Collins Ford in Louisville, Kentucky, is offering discounts of up to $12,215 on the 2018 F-150 XLT SuperCrew 4x4. The price cuts are even steeper at a number of GM and Fiat Chrysler dealers. Quirk Chevrolet is selling the 2018 Silverado 1500 Double Cab at $13,000 off sticker.

Chevy Malibu rolls over 10 million on the odo

On the cusp on the introduction of the latest model, the Chevrolet Malibu is celebrating a major milestone with 10 million of them now on the road since the car's introduction 51 years ago. While not quite enough to rank among the best-selling vehicles of all time, the feat is impressive considering the name took over a decade off from the Chevy lineup in the '80s and '90s. The Malibu started life in 1964 as the top trim on Chevy's new, midsize model, which also included the 300 and Chevelle. Offered in a plethora of body styles, including a wagon and convertible, the Bowtie brand moved over 370,000 of them in the first year. By 1969, sales reached more than 503,000. However, the market for rear-wheel drive sedans eventually softened in the US, and the Malibu name was dropped in 1983. The moniker returned in front-wheel-drive form in 1997 and has been a part of the lineup again ever since. These days, the Malibu is obviously only available as a four-door, but the model is more efficient than ever. The larger, lighter 2016 example can get up to 37 miles per gallon highway with its 1.5-liter turbocharged four-cylinder or 47 mpg combined when the hybrid goes on sale next year. You can get a great look at the Malibu's changes from the original until now in the gallery above. Related Video: MALIBU MILESTONE: 10 MILLION CUSTOMERS SERVED 31/08/15 Venerable sedan's 51-year legacy strongest in U.S., China and Korea DETROIT – Fifty-one years after it was introduced as Chevrolet's first midsize car, production of the venerable Malibu sedan has crossed the 10-million mark. Chevrolet celebrated the sales achievement today for the global sedan in the United States, China and Korea, which collectively account for more than 90 percent of sales. The Malibu is sold in more than 25 markets around the world. "The Chevy Malibu joins an exclusive club of vehicles that have achieved this extraordinary milestone and we acknowledge it today by honoring the common thread linking every one produced: The customer," said Alan Batey, president, global Chevrolet. "Some people are buying their very first Malibu today and others may have driven a Malibu from a different generation as their first car. It is a car that has resonated with customers for more than half a century." Chevrolet's interaction with customers has evolved since the Malibu was introduced in 1964. Back then, an owner's manual and a personal relationship with the dealer defined conventional customer service.

2016 Chevrolet Silverado 1500 Quick Spin [w/video]

The Silverado 1500 gets what most would consider an early update for 2016. Just two years into this generation, the half-ton Chevy truck has been given a visual overhaul and a handful of feature upgrades. Chevy reps say they didn't wait the usual three years for a refresh because they knew the domestic competitors were planning updates of their own for 2015. We're told the fast refresh was always in the plans, and that it wasn't a response to critics (like us) saying "meh" to the new truck's design, which some felt hewed too close to the GMT900s that came before. If a Ford grille that reaches halfway into the headlights is good, a Chevy grille that cuts the units clean in two must be better. That's at least how we imagine the designers' thought process went. Those new split lights use HID projectors on lower models and full-LED tech on the upper trims, with all versions getting LED daytime running lights. LED taillights are also included on the fancier models. <p>Your browser does not support iframes.</p> Each of the eight trim levels has its own look, and the differentiation goes beyond the placement of chrome and the color of cladding. Look closely and you'll see that elements of the various grille treatments are repeated within the headlights. It's a neat touch, and proof that attention to detail is still a thing. Chevy also reshaped the hood, with sharp lines and pockets that look like they'll do a great job of collecting snow come winter. We get why a Corvette has troughs in its hood (you know where the wheels are and see through the valley to the road) but the surfacing on the Silverado's engine hat has only aesthetic benefits. On the feature front, almost all 2016 Silverado models get standard Apple CarPlay and Android Auto support; the 7.0-inch screen includes both, while the available 8.0-inch screen will add Android Auto through an update in March of 2016. The top High Country trim gets new power-articulating side steps as an option. In addition to swinging down to help you hoist yourself in through the door, the steps have a button at the rear that, when pressed, motors them down and rearward to give you a foothold at the front of the bed. Chevy also catches up to the competition with an available remote-locking tailgate. Chevy also gets further into the competitive numbers game for 2016 with expanded use of its eight-speed truck transmission.