2014 Chevrolet Traverse Ltz on 2040-cars

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New Bright creating exclusive 1:8 scale radio-controlled C7 Corvette

If you want a new 2014 Chevrolet Corvette but can't quite save up enough pennies for the monthly payment, we have good news for you. Toymaker New Bright has pulled the covers off of its 1:8 scale remote-controlled version of the American sports car. Complete with a very detailed interior and LED headlights, this large-scale R/C is as close as most of us will ever come to having one of the menacing Chevrolet models to call our very own. New Bright still hasn't released pricing or availability, but word has it the coupe should hit the market soon.
Right now, it appears as if the C7 will hit shelves in Torch Red, though we don't know if other colors are planned as well. The good news is that New Bright isn't exactly turning its back on the old C6 - representatives say the company will continue to make its popular C6R racecar for those who prefer round taillights.

GMC Sierra EV AT4, Chevy Silverado EV Trail Boss caught in spy photos

We've known for a while now that GMC and Chevy have been working on AT4 and Trail Boss versions of their respective Sierra EV and Silverado EV pickup trucks. But we're getting our best look yet at them with these spy photos. They give us a better idea of what body changes there will be, as well as a close-up of the tires, giving us their size and type. Some basics of off-road trim levels are obvious to spot. Both trucks feature bright red recovery hooks up front. But beyond that, there isn't much different from the outside of either truck compared to the base examples of each. The front bumpers are basically the same profile as the base bumpers, with the exception of the recovery hooks. The Silverado has natural black plastic fender flares, whereas the GMC has body color examples with integrated marker lights. They both get the same standard side steps, and the rear bumpers also appear unchanged. Each of these is equipped with the MultiPro/Multi-Flex tailgate. Chevrolet Silverado EV Trail Boss prototype View 14 Photos Really the biggest change appears to be in the wheels and tires. Each of them have unique designs, but they have the same dimensions. They're 18-inch wheels with 285/75R18 tires. That comes out to just shy of 35 inches in diameter, a good size of tire for an off-roader — and note how it doesn't even look all that large on such big trucks. Said tires are Goodyear Wrangler Territory AT all-terrains. The gas-powered trucks come with slightly narrower (275) mud-terrain versions as standard. Both of these trucks should start somewhere below the range-topping first edition models the two brands are currently marketing to the public, which hover between $95,000 and $110,000 depending on specification. The Silverado WT does start at just under $80,000, and we would expect the Trail Boss and the Sierra EV AT4 to come in somewhere above that, possibly between $85,000 and $90,000. Specifications are a mystery. It seems likely that at least the Silverado will get the WT's dual motors with 510 horsepower and 615 pound-feet of torque. The GMC could potentially get the more powerful motors making 754 horsepower and 785 pound-feet of torque as a way to differentiate itself, though this is speculation. The 204-kWh battery pack is probable, though there are rumors that at least GMC is going to start offering a smaller, more affordable 170-kWh pack that could be an option.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")