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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Chevy preparing new Camaro ZL1 Convertible?

It's a given that when an automaker introduces a new performance model, it's only a matter of time before an even hotter variant arrives. The Ford Mustang begets the Shelby GT350 and the Dodge Challenger R/T spawns the SRT 392 and Hellcat. And for Chevrolet, that progression sees the Camaro SS evolve into the ZL1. That's probably what our spies have captured here. The convertible variant of GM's most powerful Camaro is betrayed not by its big, black wheels or quad exhaust tips – both of those items have been fitted to the far tamer 1LE in the past – but by its brakes. To put it simply, they're enormous. The old ZL1 had 14.6-inch rotors in front and 14.4-inchers in the back, with Brembo-branded six-piston calipers up front and four-piston binders at the rear. While the overall size of the calipers doesn't appear to have changed much, it looks like the rotors – especially in front – seem to take up a larger space inside the front wheels than in last year's model. Perhaps Chevy moved to a straight 15-inch rotor? It's difficult to discern any more from these images, though. Chevy did a fine job with the camouflage, making it difficult to pick out ZL1-specific body parts. From the rear spoiler to the front fascia to the side sills, each body piece looks like it's the same as the standard Camaro or is just completely obscured. If this is a Camaro ZL1, it seems like Chevy may have just stuffed the vital organs inside the body of more pedestrian droptop. According to our spies, it's unlikely that Chevy will mix things up under the hood. Expect the 6.2-liter, supercharged V8 from the Corvette Z06 and Cadillac CTS-V to move the ZL1 from 550 horsepower to around 640 ponies when it debuts for model year 2017. A six-speed manual transmission will be standard, while the Camaro's big brother will probably donate its eight-speed automatic. Related Video: Image Credit: Brian Williams / SpiedBilde Spy Photos Chevrolet Convertible Performance chevy camaro zl1

2016 Chevrolet Equinox gets styling tweaks, not much else

The current Chevy Equinox debuted over five years ago, in late 2009. Since then, the midsize crossover segment has become increasingly important, with brand-new entries meeting substantially overhauled versions of existing nameplates. But the Equinox carried on, largely unchanged. And while Chevy is using its Chicago Auto Show stage to debut the freshened, 2016 Equinox, it appears there isn't a whole lot to talk about. Take a look at the updated Equinox's exterior and you're pretty much going to see all that's new for 2016. Sure, the Chevy still boasts a handsome, inoffensive design, and it's now upgraded with things like LED running lamps on top-level trims, as well as new 17- and 18-inch wheel designs, projector beam headlamps, and revised taillamp styling. Moving inside, Chevy has added a standard seven-inch color touchscreen to all models, which includes a backup camera. New-to-Equinox safety features like side cross traffic alert and side blind zone alert are also available for 2016. And really, that's about it. Powertrain options carry over from last year. On the base end, there's a 2.4-liter inline-four that's good for up to 32 miles per gallon on the highway (with front-wheel drive). Buyers can also opt for a 301-horsepower, 3.6-liter V6 that allows the Equinox to tow up to 3,500 pounds. Will this be enough to keep the Equinox fresh in its highly competitive class? In 2014, the Equinox did outsell lower-volume competitors like the Mazda CX-5 and Subaru Forester, but was bested by fresher offerings like the Ford Escape, Honda CR-V, and Toyota RAV4. Have a look at all there is to know about the 2016 Equinox in the press blast below. We'll have live images and more impressions direct from the Chicago show floor, soon. Fresh Face: Chevrolet Introduces Restyled 2016 Equinox Premium cues, new safety features enhance Chevy's record-selling compact SUV CHICAGO – Chevrolet today introduced the 2016 Equinox – a contemporized version of the popular compact SUV. Updates include new styling with premium accents, new wheel designs and new available safety features, as well as a larger color touchscreen radio and a standard rear-vision camera for entry-level models.