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GM says EVs are the future — but trucks are going to take it there

In the PowerPoint deck for the General Motors Capital Markets Day presentation, one of the more disturbing things comes early on, during GM President Mark Reuss' initial remarks, in an area where he is discussing the company's overall strength in trucks. The point being made is that GM has a truck for all and sundry. And there it is, a phrase on a slide that should send chills up the spines of those who still pine for the old Bob Seger "Like a Rock" Silverado ads: "Little bit country. Little bit rock 'n' roll." That's right. Donny and Marie. Somehow the Denis Leary snark in the F-150 ads is all the more appealing. The Capital Markets Day presentation was chock full of observations about electrification and automation (Reuss and CEO Mary Barra both noted that the corporation's vision is one of "Zero Crashes. Zero Emissions. Zero Congestion." Dan Ammann talked about the progress being made at Cruise Automation; Reuss rolled out the plan for an array of electrified vehicles, with a luxury EV and a compact SUV being the "Centroid Entries" for the modular bases of many others). But it is worth noting that there is no getting away from the power of pickups in the U.S. market, as that was the central topic in Chief Financial Officer Dhivya Suryadevara's comments, with "Truck Franchise" being flanked by "Key Financial Priorities" and "Financial Outlook." Clearly, to gloss the old phrase, the truck segment is where the money is. Suryadevra enumerated how the truck segment is significantly different than other types of light vehicles. Among her points: GM, Ford and FCA have more than 90% of market share. The truck parc has been growing and aging over the past 10 years. Customers are fiercely loyal to the segment—as in 70% of truck buyers are truck buyers. A good number of the vehicles are for commercial use (40 percent). Trucks are "less prone to. . .mobility disruption." Trucks offer high margins. Translaton: The segment is one that they're solidly positioned in. There are lots of old trucks on the road that will need to be replaced by new ones. Perhaps buyers may switch from a Sierra to a Canyon, but it will be a truck. If your livelihood depends on that type of vehicle, even if gas prices go up or the economy begins to go south, you're going to stick with it. Most of the country isn't San Francisco, so trucks will continue to be essential. And, well, they're profitable in the extreme.

Chevy, GMC have electric pickups coming. Is Cadillac next?

GMC already has an uber-expensive electric pickup in the Hummer EV. By now you've no doubt seen the 2024 Chevrolet Silverado EV. It's a pickup. It's electric. It looks a little bit like an Avalanche. Hmm. You know what else was a pickup that looked a little bit like an Avalanche? Why, the Cadillac Escalade EXT, of course.  Cadillac Escalade EV-T yes or no?https://t.co/R1AXThRzIG@therealautoblog @Cadillac — Byron "Don't do anything Byron says. Ever" Hurd (@Byron_AB) January 7, 2022 So, hypothetically, if Cadillac were to build an Escalade EXT with an upmarket interior, Super Cruise, a minimum of 300 miles of range, 10,000 pounds of towing capacity, a locking frunk and 5-passenger seating, plus all of the nifty doodads and gadgets we've already seen on the Silverado ... would it sell?  OK, this isn't entirely hypothetical. In fact, I received a survey from Cadillac this morning asking just that. It's an interesting question. And it's one we're putting to you, the readers. So, what say you? Cadillac Escalade EV-T? Yes or no? Related video:

Shanghai debuts, Jeep's new Rubicon anniversary rigs | Autoblog Podcast # 777

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Associate Editor Byron Hurd for a recap of the past week's worldwide debuts along with some updates from their recent adventures. They start off discussing the rumors of a new Ford Mustang Raptor and what that means in the context of previous rumors of a Corvette SUV. Then it's time to talk Shanghai, where Polestar, Buick, Volkswagen, Porsche and Lincoln all had big reveals. After that, they segue to Byron's trip to Moab for the 2023 Easter Jeep Safari preview where he drove the AEV Level II Jeep Wrangler Rubicon 20th Anniversary Edition. From there, they reminisce about Mustangs in a nod to the nameplate's 59th anniversary, after which they stick to the theme with a sub-$15,000 RWD used-car discussion. Is there anything worth buying in this price bracket in today's economy? Autoblog Podcast # 777 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown ShanghaiPolestar 4 is a Polestar without a rear window 2024 Lincoln Nautilus debuts with big redesign, new hybrid option Volkswagen ID.7 fully revealed as VW's sleek and spacious flagship electric sedan 2024 Porsche Cayenne gets more power, screens, equipment 2024 Buick Envista revealed as a good-looking, quite-affordable crossover 'coupe' News Ford Mustang Raptor off-road coupe rumored for 2026 2025 Chevy Corvette SUV said to start with ICE power, not be EV-only What we're driving 2023 Jeep Wrangler Rubicon 20th Anniversary Edition: On the trail to six figures 2023 Easter Jeep Safari: The search for the missing pink Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: Podcasts Rumormill Auto Shanghai Buick Chevrolet Jeep Porsche Volkswagen Crossover SUV Concept Cars Electric Future Vehicles Luxury Off-Road Vehicles Performance Sedan Polestar