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Chevy's latest Silverado videos assume we're idiots

UPDATE: This article has been revised to reflect that any mention of materials used in a future Chevrolet Silverado is speculation. Can we have a sound, rational debate about the merits of aluminum versus steel? According to Chevrolet's latest marketing videos pitting the Silverado against the Ford F-150, the answer is no. The tone of all three ads is almost Orwellian: steel good, aluminum bad. Of course, this will all be a hilarious joke when an aluminum-bodied Silverado comes in 2018. That's an if, as a member of the General Motor public relations team has reminded me that any articles regarding future product are pure speculation. Until then Chevy needs to sell the current Silverado, with its body comprised chiefly of steel, against the Ford F-150's lightweight aluminum panels. Instead of touting the merits of the "most-dependable, longest lasting pickup," the strategy seems to center around negative propaganda towards the 13th element. The tone of all three ads is almost Orwellian: steel good, aluminum bad. Of the three videos, the most fair is Silverado vs. F-150 Repair Costs and Time: Howie Long Head to Head. Basically: aluminum costs more than steel, it's more difficult to repair, and requires special equipment for body shops. In terms of Chevy versus Ford, the blue oval truck costs more and takes longer to repair - an average of $1,755 more and 34 more days in the shop, according to the ad. But why stop there when you can have pitchman Howie Long raising an eyebrow at random facts? When Silverado Chief Engineer Eric Stanczak says of the Ford, "It's manufactured in a way that combines aluminum, rivets, and adhesive in a process that's different than Silverado." Long responds, "Huh. Interesting." At the end of the video, Long says "I'd be interested to know what happens to insurance costs." Note he's not saying anything substantive. If Chevy's legal team could sign off on some facts about insurance rates, it would be in this ad. On our Autoblog Cost to Own calculator, there is no significant difference in projected insurance costs between the two trucks. But at least that ad has facts. The other two videos are pure hype. In Cages: High Stength Steel, real people are asked what they think of aluminum and steel in a room with two cages. Then a bear is released into the room, and the subjects scurry to the safety of the steel cage.

2016 Chevy Volt orders start tomorrow

For anyone in California who wants to be among the first adopters of the 2016 Chevrolet Volt, then May 28 is very important. Dealers in the Golden State get to be first to place orders for the range-extended electric vehicle on that day, but buyers in the rest of the US just have to wait a few months until their turn comes. This info comes from dealer data gathered by Inside EVs and confirmed by General Motors to AutoblogGreen. According to these slides, dealers in Connecticut, Massachusetts, Maryland, Maine, New Hampshire, New Jersey, New York, Oregon, Rhode Island and Vermont must wait until August 27 to place an order for the Volt. Finally, the reservations for the rest of the nation open up on October 1. The first production of these new models starts in August after a six-week shutdown at the Hamtramck factory to prepare for it. We already know that the 2016 Volt starts at $33,170, plus $825 destination, before federal or state incentives and is available in seven exterior colors and five interior upholstery options. The sedan is offered in LT and LTZ trims. Opting for the higher level adds features like an upgraded audio system, auto-dimming rearview mirror, front and rear heated leather seats, wireless device charging, and Automatic Park Assist. A navigation system on an 8-inch screen and safety assist suite are also optional, according to these documents. Related Video:

2016 Chevrolet Camaro: Everything we know so far [UPDATE]

UPDATE: We fully expect the floodgates to open as facts and photos leak throughout the day. Watch this space for more information as it breaks, including these leaked photos, and some new powertrain speculation. Chevrolet has made a grand production of teasing the all-new, sixth-generation Camaro. That slow trickle will become a deluge this weekend, when the 2016 model hits the stage on Detroit's Belle Isle as part of an all-day Camaro-palooza. Considering you're likely to hear plenty about the next-gen muscle car in the next couple days, we figured now is the perfect time to sort out all the facts and rumors we've heard about the next-generation coupe that's coming this weekend. Here's everything we know about Camaro Six. What Will It Look Like? Arguably the easiest Camaro question to answer after all the teasers and spy shots, General Motors' design team favored evolving the current car's retro design language while retaining the same basic shape. The long hood will carry on, joined by an even shorter, wing-topped rear deck, giving the 2016 an almost fastback-like look. The greenhouse is still slim, but lateral visibility may improve slightly owing to the larger quarter windows. We can only hope. The rear end looks to have been rounded, while Chevy's own teaser shows off larger, more prominent taillight housings than the simple rectangular lights on today's car. Expect quad-tipped exhausts to be offered on at least one version of the Camaro. Judging by the single teaser of the car's profile, the rear haunches will be larger and more chiseled. The muscular aluminum hood and its accompanying power bulge are more heavily styled than on today's car, although it looks largely similar in terms of size. It sits atop an even slimmer upper grille that's barely big enough for Chevy's Bowtie logo, with most of the visual mass moving to the gaping lower grille. One of the more tantalizing rumors surrounding the new Camaro focuses on its roof. As evidenced in a rather bizarre round of spy photos, it almost looks like Chevy is considering a removable panel, a la Corvette Stingray. T-tops are also a distinct (and more probable, we hope) possibility. The new shape will result in a more aerodynamic car, and Chevy claims the 2016 Camaro spent 350 hours in the wind tunnel. Overall lift has apparently been cut by 30 percent, thanks partially to a new, smooth underbody panel. Chevrolet has been far less forthcoming with information on the new Camaro's cabin.