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Recharge Wrap-up: Elio TV ads, Waivecar free EV carsharing

Waivecar is a new carsharing service that allows users two free hours of EV driving. The rentals are paid for with advertising, and each Chevrolet Spark EV in the fleet has an ad board affixed to its roof. So, while the driver enjoys free use of the car, the organizations buying the ads get exposure wherever the user goes. Drivers pay $5.99 per hour past the first two free hours of use. The company is undergoing a three-month trial in Venice Beach and Santa Monica before considering possible expansion. "We're giving to the lower-income people that need cars," says Waivecar CEO Isaac Deutsch. Read more at Green Car Reports. Volkswagen CEO Matthias Mueller is calling for a reworking of European emissions testing. He feels it is time to adapt the tests so that lab results more closely reflect those of real-world driving. "The industrywide discrepancies between official test results and actual usage is no longer tolerable," says Mueller. "We, the industry, need to take a new path." He also says he will make VW more environmentally friendly, and that the automaker plans to roll out 20 new electric vehicles by 2020. Additionally, Mueller is urging politicians to support the building of charging infrastructure. Read more at Bloomberg Business. Elio Motors has launched its first television ad campaign. The 30- and 60-second spots for the three-wheeled EV are titled "Own The Future," and will air on a variety of cable networks including ESPN, Fox News and National Geographic. "Our grassroots and digital efforts have helped create a strong – almost rabid – enthusiasm for our vehicle," says Elio Motors Founder and CEO Paul Elio. "As our funding situation continues to make progress, we are now in a position to share our message and create more fans through this national advertising campaign." Read more in the press release below. Elio Motors Continues Momentum with Launch of First National Television Advertising Campaign PHOENIX, Jan. 26, 2016 /PRNewswire/ -- Elio Motors (www.eliomotors.com) today announced it has launched its first national television advertising campaign to continue building consumer awareness for the company's three-wheeled vehicle that is expected to get up to 84 MPG and sell for a targeted base price of $6,800. The company, which anticipates production to launch in late 2016, has already gained an enthusiastic following through grass-roots events and digital marketing.

GM forced to cut truck production amid semiconductor shortage

WASHINGTON — General Motors said Wednesday it will cut some truck production in North America because of the ongoing global semiconductor shortage. The largest U.S. automaker said its Flint Assembly plant that builds the Chevrolet Silverado HD and GMC Sierra HD trucks will operate on one production shift the week of July 26. GM said its Ft. Wayne Assembly plant in Indiana that builds the Chevrolet Silverado 1500 and GMC Sierra 1500 model trucks will be idled next week. GM's Silao Assembly plant in Mexico that also builds the Chevrolet Silverado 1500, Cheyenne (for the Mexico market) and GMC Sierra 1500 will also suspend production next week. All three plants are expected to resume regular production the week of August 2. Related video:

GM hard at work on Chevy Silverado and GMC Sierra PHEV pickups

Autoweek heard from sources at General Motors and Ford about how each automaker is addressing the dip in EV enthusiasm and sales. At General Motors, AW reports, "plug-in hybrid versions of the Chevrolet Silverado and GMC Sierra are headed to market, in a hurry." The sources gave no timeline for when the trucks might appear. GM CEO Mary Barra told analysts during GM's Q4 2023 earnings call, "Let me be clear, GM remains committed to eliminating tailpipe emissions from our light-duty vehicles by 2035, but in the interim, deploying plug-in technology in strategic segments will deliver some of the environmental benefits of EVs as the nation continues to build its charging infrastructure."  It's too soon to predict how the Chevy Silverado EV and GMC Sierra EV will fare on the market, the Silverado EV Work Truck still the only one available to customers. It might be better for GM if they're not too popular at first, the automaker's cautious EV production ramp-up and recent software setbacks responsible for some still-healthy reservation rolls. Barra said the company plans to build between 200,000 and 300,000 EVs, this year, which would clear that backlog. Heading into the end of February, with the Chevy Bolt out of the picture and additional EV pickup production pushed to 2025, our Spidey senses feel those are optimistic numbers. The Chevy Bolt was the third-best-selling EV in the U.S. last year, at 62,044 units. GM didn't have another vehicle in the top ten. Furthermore, the combined sales of every EV in the top ten after the Bolt — seven models from six manufacturers — is only just over 200,000 units. The Blazer EV and Equinox EV could make it happen, but there's no way Chevy wants to rush those, the Blazer EV still in software purgatory.   The report speaks of collateral damage, GM said to have canceled an electric pickup sized below the Ford Maverick and Hyundai Santa Cruz. Automotive News said it saw the truck in January 2023, describing it as a futuristic two-door with a low roof and a 4.5-foot cargo bed. A new full-size van program supposedly got the axe as well, eliminating the plan to put a new Chevy Express and GMC Savana on a Brightdrop EV chassis. Over at Ford, AW says its sources mentioned another canceled midsizer; Ford's apparently stopped working on an EV pickup sized a bit below the Nissan Frontier.