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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Battery Show 2015: Genovation GXE Corvette EV designed for the 'Ring

The Genovation GXE all-electric Corvette has broken cover. At the Battery Show 2015 in Novi, MI, this week, the converted C6 Z06 Corvette that we first heard about back in August was tucked into a booth along the back wall. Don't let the demure location fool you. This is a muscle-y electric vehicle, ready to roar into the limited-run, expensive EV game. The Genovation GXE Corvette can go from 0-60 miles per hour in three seconds and has a top speed of 200 mph. The powertrain was designed and built in the US, and offers over 700 horsepower and over 600 pound-feet or torque. With a near 50/50 weight distribution, this is "a real driver's car," Genovation CEO Andrew Saul told AutoblogGreen. Saul said that the GXE was designed to do two hard laps at Nurburgring thanks to a 44-kWh battery pack uses the same sort of cylindrical 18650 cells that you can find in a Tesla. That translates to about 40-50 miles of fast, on-road driving, Saul said, or 150 miles on the New York City test cycle. That particular test, "simulates low speed urban driving with frequent stops," according to DieselNet. The car also has a 6-kW charger and a six-speed manual transmission and the adjustable regenerative braking levels can be controlled by paddles on the steering wheel. Of course, none of those performance figures have been proven yet because the GXE hasn't had a chance to hit the road. Saul said that it will take another three-to-four weeks to finish the build and then, finally, there will be a few weeks of road testing. This will include a quarter-mile run on a track as well as a trip to Nevada to do a several-mile top speed test. If all of that sounds like something you're interested in, then get ready to open your wallet wide and wait. Saul said that buying one will set you back $330,000 (just $290,000 if you bring your own C6 Z06). Genovation also won't be making all that many. Saul said he expects to put the GXE into limited production of under 200 units, starting off at maybe five or 10 a year. Featured Gallery Battery Show 2015: Genovation GXE All-Electric Corvette View 14 Photos Green Chevrolet AutoblogGreen Exclusive Electric exclusive corvette genovation

Coronavirus shakes up America's truck market: GM outselling Ford and Ram

FCA, Ford and General Motors joined the rest of the U.S. auto industry in taking heavy volume hits due to coronavirus-related shortages of both cars and customers. The saying goes that a rising tide lifts all boats; it stands to reason, then, that a falling one would have the opposite effect.  However, as we learned Thursday, the automotive market can behave in unpredictable ways. While the F-Series remained the best-selling nameplate in Q1, GM's full-size trucks are now outselling Ford's again for the first time in years, and with this upward thrust from the General, FCA's Ram was unceremoniously booted out of a hard-earned second place.  While late-March sales declines hit just about every major automaker in one way or another, the model-by-model results weren't nearly so uniform. And because the market tends to be a zero-sum game, for every winner, there generally has to be a loser.  In this case, that winner was GM, and its rise had to come at the expense of another automaker, in this case, Ford. F-Series sales dropped 13.1 percent in the first quarter of 2020, while sales of GM's full-sized Silverado and Sierra surged nearly 28% in the same period. FCA's Ram lineup managed a steady-as-she-goes 7% increase. All-in, GM finished the quarter with 197,743 full-size trucks sold to Ford's 186,562. Here's the full breakdown: Ford F-Series: 186,562  Chevrolet Silverado*: 144,734 Ram P/U: 128,805 GMC Sierra: 53,009 *includes 1,036 Medium Duty sales Things are a but murkier in the midsize segment, where the Chevy Colorado slipped 36% to just 21,430 units sold — just a few hundred better than the slow-selling Ford Ranger's Q1 numbers. The GMC Canyon experienced an almost identical slide, finishing the quarter with just 4,483 units sold. For perspective, Jeep sold more than 15,000 Gladiators and Toyota's midsize Tacoma slipped less than 8%, finishing the quarter with nearly 54,000 sales.  We suspect this discrepancy in full- and mid-size truck sales comes from shifting incentives. Ford, GM and FCA would like to keep selling bigger trucks because there's far more profit margin built into their list prices. Even with tens of thousands of dollars in manufacturer money on the hood, big trucks still make money.  Since these automakers report quarterly, we won't get another good look at these numbers until July, but if you thought that 2019 represented the new normal for U.S. auto sales, well, think again.