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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Texas sues GM, saying it tricked customers into sharing driving data sold to insurers

Texas filed a lawsuit Tuesday against GM over years of alleged abuse of customers' data and trust. New car owners were presented with a "confusing and highly misleading" process that was implied to be for their safety, but "was no more than a deceptively designed sales flow" that surrendered their data for GM to sell. The suit contends that at no point was selling driving data ever even suggested as a possibility, putting GM in violation of the state's consumer protection laws. Texas Attorney General Ken Paxton is seeking a jury trial and at least $10,000 per offense (every GM car sold in the state since 2015) and a hefty add-on of $250,000 in cases where the victim was over 65. Texas seems to be flying high after a recent $1.4 billion settlement from Meta over other privacy concerns. This may well be a way to solve any pending budgetary issues in the Lone Star State.

This is what a 2017 Chevy Camaro Z28 could look like

The latest Camaro Z28, the enthusiast darling of the somewhat frumpy fifth-generation pony car, only hit the scene in 2014. It housed the wonderful 7.0-liter, naturally-aspirated LS7 small block V8 and featured a ton of aero bits. The trickest pieces may have been the dynamic spool valve shocks, legitimately race tech for the road. So with the new Camaro out in the wild, we were wondering what a new Z28 might look like, and thus, commissioned these renders based on our best guesses as to what a future Z28 might be. Since Chevy didn't stray too far from the Zeta-chassis Camaro formula with its new Alpha-based car, our vision of a new 2017 Camaro Z28 likewise is a sequel rather than a reboot. The exterior styling and aero details are similar, but sleeker. The defining and protruding front splitter is back, but it's smoothed slightly and better integrated. It shares quad exhaust pipes with the lowlier SS, but they're of the beveled Z06 variety, and sized up to a howitzer caliber. Instead of a weak faux rear fender vent, our version gains a real brake cooling duct. Some iconic elements, like the hood extractor vent and the large decklid spoiler, remain. What we can't see, we have to speculate on. As the track-focused, hardcore pony car in the Camaro lineup, the Z28 will have to do battle with the Ford Shelby Mustang GT350R. There's simply no avoiding it. And whereas Ford distinguished that car with a 5.2-liter, 526-horsepower, flat-plane-crank V8, Chevy is likely to look to the parts bin to find motivation. This isn't a knock; the LS and LT-series small block V8s are both numerous and power-dense. And there's one engine that seems to do the trick: the LSA, last seen in the old CTS-V and still on sale in the Camaro ZL1 (and of course, still being produced as a crate engine). In ZL1 form, the LSA makes about 580 hp, which is a nice margin over the GT350R. It's also a high-zoot but not top-of-the-line mill, having been mostly superseded by the 650-hp LT4. That puts our probable Z28 far enough behind the new CTS-V and current Corvette Z06 in the pecking order to be a safe bet, without hobbling it with the LT1 shared with the Camaro SS and regular Corvette. Will those trick spool-valve shocks from Multimatic make it to the Z28 again? Ford is taking the GT350R very seriously, and if the expensive but supremely capable suspension system is required to manhandle the Shelby at the track, you can bet that Chevy will pony up for it.