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Chevy's latest Silverado videos assume we're idiots

UPDATE: This article has been revised to reflect that any mention of materials used in a future Chevrolet Silverado is speculation. Can we have a sound, rational debate about the merits of aluminum versus steel? According to Chevrolet's latest marketing videos pitting the Silverado against the Ford F-150, the answer is no. The tone of all three ads is almost Orwellian: steel good, aluminum bad. Of course, this will all be a hilarious joke when an aluminum-bodied Silverado comes in 2018. That's an if, as a member of the General Motor public relations team has reminded me that any articles regarding future product are pure speculation. Until then Chevy needs to sell the current Silverado, with its body comprised chiefly of steel, against the Ford F-150's lightweight aluminum panels. Instead of touting the merits of the "most-dependable, longest lasting pickup," the strategy seems to center around negative propaganda towards the 13th element. The tone of all three ads is almost Orwellian: steel good, aluminum bad. Of the three videos, the most fair is Silverado vs. F-150 Repair Costs and Time: Howie Long Head to Head. Basically: aluminum costs more than steel, it's more difficult to repair, and requires special equipment for body shops. In terms of Chevy versus Ford, the blue oval truck costs more and takes longer to repair - an average of $1,755 more and 34 more days in the shop, according to the ad. But why stop there when you can have pitchman Howie Long raising an eyebrow at random facts? When Silverado Chief Engineer Eric Stanczak says of the Ford, "It's manufactured in a way that combines aluminum, rivets, and adhesive in a process that's different than Silverado." Long responds, "Huh. Interesting." At the end of the video, Long says "I'd be interested to know what happens to insurance costs." Note he's not saying anything substantive. If Chevy's legal team could sign off on some facts about insurance rates, it would be in this ad. On our Autoblog Cost to Own calculator, there is no significant difference in projected insurance costs between the two trucks. But at least that ad has facts. The other two videos are pure hype. In Cages: High Stength Steel, real people are asked what they think of aluminum and steel in a room with two cages. Then a bear is released into the room, and the subjects scurry to the safety of the steel cage.

2020 Chevy Tahoe High Country spied along with next-gen Escalade

Have no fear, the big grilles are here. Or, at least we think they're coming. One of our spy shooters caught the next-gen Chevrolet Tahoe and Cadillac Escalade out testing with more of their fronts ends exposed than before. Starting with the Tahoe, we can see what amounts to a blinding amount of chrome under the wrappings. We're guessing this would be a new Tahoe High Country trim level, mirroring the range-topping trim level currently offered on the Silverado and Traverse. The Tahoe's current range topper is the Premier. Although the rather ornate details in the grille are not found on the current High Country trims, they also seem like something that would be available on the priciest Tahoe available. The same could be said of the LED lighting details visible under the camo as the Silverado High Country, shown below, does indeed have unique LED elements. The next-generation Cadillac Escalade only shows up in two of the photos. As we can't see shiny chrome reflecting through the camo, we're guessing the Escalade will adopt a blacked out grille similar those found on the XT6 and other Cadillacs. We can also see horizontal lighting elements similar to those on other recent Cadillacs. As this is an Escalade, however, we'd imagine everything will be supersized. GM will be ushering these trucks out soon, with the independent rear suspension being the big story. Besides the improved ride and handling, it should result in substantially improved cargo space and third-row legroom. Doing so would at least close the gap with the biggest Lincoln and Ford SUVs.

2015 SEMA Show Recap | Autoblog Minute

We take a trip to Las Vegas for a preview of the 2015 SEMA Show, the trade show for automotive aftermarket professionals and enthusiasts. Autoblog's Eddie Sabatini reports on this edition of Autoblog Minute, with commentary from Senior editor, Greg Migliore. Chevrolet Ford Honda Mazda Autoblog Minute Videos Original Video galpin