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GM executive chief EV engineer says reducing cost of plug-in vehicles is 'huge priority'

As we know, another major automaker investing heavily in electrified vehicles is General Motors, and it's doing things much differently than rivals BMW, Ford or Nissan. The Chevrolet Volt extended-range EV is a modest seller at its $35,000 sticker price but a huge hit with owners. The Chevy Spark BEV, still in limited availability, puts smiley faces on its owners and drivers. The just-introduced Cadillac ELR, a sharp-looking, fun-driving $76,000 luxocoupe take on the Volt's EREV mechanicals, has admittedly low sales expectations. With this interesting trio in showrooms and much more in the works, the third vehicle electrification leader I collared for an interview at Detroit's North American International Auto Show (see #1 and #2) was Pam Fletcher, GM's executive chief engineer, Electrified Vehicles. ABG: Why do your EREVs need four-cylinder power to extend their range when BMW's i3 makes do with an optional 650 cc two-banger? "We designed [the Volt and the ELR] to go anywhere, any time" - Pam Fletcher PF: I get that question all the time: why not something smaller? You don't really need that much. You use the electric to its ability, then you just need to limp. But we designed those cars to go anywhere, any time, and we don't want their performance to be compromised. If you're driving through the mountains, we don't want you to be crawling up grades, or to be limited on any terrain. So it's optimized to be able to travel literally the biggest grades and mountain roads around the globe at posted speeds. Because what if you can't? Another good reason: when the engine is on, you have to run it wide open throttle, max speed, most of the time. And while we can do a lot with acoustics, and the ELR has active noise cancelation, a small-displacement, low cylinder-count engine at high speed, high load all the time isn't something you want to live with. That's how we came up with the balance we did among the key factors of performance, NVH [noise, vibration and harshness] and range. ABG: Where you go from here? Is the range-extender engine due for an update? PF: We know and love the current Volt, and there is still a lot of acclaim about it, so we think it's a good recipe. But we are heavily in the midst of engineering the next-generation car, which I think everyone will love and be excited about.

Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Recharge Wrap-up: Long Beach ePrix, London's new electric buses

London will put 51 new electric buses into service. With the addition of these buses, two more routes (in addition to one already in operation) will be all-electric. Transport for London plans to have all of central London's 300 single-decker buses running on electricity or hydrogen by 2020. "The expansion of London's electric bus fleet demonstrates our commitment to reducing emissions from public transport in London," says Deputy Mayor of London for Environment and Energy, Matthew Pencharz. "The Ultra Low Emission Zone that will be introduced in 2020 is the most ambitious measure of its kind taken to tackle air pollution anywhere in the world, and it will transform our bus fleet into a cleaner, greener and more pleasant way of travelling for Londoners." Read more from Transport for London, and from Green Car Congress. The Chevrolet Volt is subject to a tie-rod recall. Along with 10 Cruze vehicles, one 2015 Volt has been recalled because of a tie rod that might not have been tightened to the steering gear correctly, which could lead to a loss of steering control. Chevrolet will replace the steering gear assembly, supplied by Robert Bosch Automotive Steering, for free. There have been no reported injuries from this issue. Read more at Detroit News. The Formula E Long Beach ePrix will take place on April 2, 2016. For the second season of the electric racing series, Long Beach is the only confirmed US host, as the spot on the calendar previously held by Miami still remains to be determined. More than 20,000 fans attended the inaugural Long Beach ePrix earlier this year, where Nelson Piquet, Jr. took first place before going on to win the Drivers' Championship. "It's extremely exciting to welcome the ePrix back to Long Beach for a second year," says Long Beach Mayor Robert Garcia, "and we are hopeful that this demonstration of innovation, sustainability, and cutting edge technology will return to our city year after year." Read more in the press release below. Related Video: LONG BEACH ePRIX TO RETURN APRIL 2, 2016 (July 14, 2015) – The Long Beach ePrix will return to the city streets on Saturday, April 2, 2016. The FIA (Federation Internationale de l'Automobile) World Motor Sport Council recently approved the calendar for the second season of the FIA Formula E Championship, with Long Beach scheduled as the sixth of 11 rounds in the series. Overall, 10 venues will host Formula E events, with the 2015-16 season beginning once again in Beijing on Oct. 17.