2014 Chevrolet Silverado 1500 on 2040-cars

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GM takes heat for aborted Silverado riff on 'Boston Strong' at World Series

During game five of the World Series, Chevrolet was set to do a spot of marketing for the 2014 Silverado - fans at Busch Stadium in St. Louis would hold up placards that spelled out the words "Silverado Strong," a theme that Chevy has been promoting since the Silverado's launch with the song "Strong," by Will Hoge. The St. Louis promo was ultimately called off, though, over concerns that it'd be insensitive to the visiting Boston Red Sox. (You can see the image of what the stunt would have looked like above, courtesy of one timely Reddit user.)
Now, the Busch Stadium stunt might not have been a big deal, had the St. Louis Cardinals not been playing the Boston Red Sox. Following the tragic events in Boston during the marathon back in April, the phrase "Boston Strong" gained traction among the city's citizens, especially at sporting events. So, you can imagine that Chevy's appropriation of the phrase might not sit well with some fans.
The stunt was ultimately shelved after images of the signs went viral before the game, leading to a bit of a public backlash. Chevy spokesperson Michael Albano said of the promo that it was meant to show the brand's "commitment to baseball and its fans." But after the images went viral, the company "realized there was the possibility that we may offend some of the very fans we were trying to honor," Albano told Automotive News via email.

2018 Woodward Dream Cruise: What to know and where to go

If there's anything that proves Detroit's motor-oil-in-the-veins, gearhead bonafides, it's the annual Woodward Dream Cruise, which will bring an anticipated 1.5 million or so people from near and far, plus tens of thousands of classic and custom and just plain weird cars, to a 16-mile portion of Woodward Avenue on Saturday for the 24th year. Loved by gearheads, collectors and the merely curious, who see it as the Motor City's version of Mardi Gras, and loathed by others, who deride it as the world's largest traffic jam, the Dream Cruise is nothing if not an explosion for the senses. What will you see there? Well, as Autoblog Managing Editor Greg Rasa put it last year, "There are historic cars. And works of art. Some are worth vast sums of money, and some are rat rods and rust buckets. And some are bizarre creations that make you ask, 'What were they thinking?'" A few things are certain: You will see many incredible automobiles. There will be plenty of T-shirts and other merch, official and not-so-much. It will be crowded, and probably hot. The Cruise will officially go from 9 a.m. to 9 p.m., though of course cruisers have been out already for weeks. And there are plenty of attractions, both on and off the pavement of Woodward. Tony Michaels, the Dream Cruise's executive director, said the event is special for the Detroit region. "Together we celebrate the automobile and what it has meant to us," he told Autoblog. "To see the these fantastic vehicles and the proud owners says so much about who we are and our pride. "People should take it in to see history running 16 miles down Woodward Avenue and to be a part of the greatest automobile event in America." Ford is once again serving as the Dream Cruise presenting sponsor and will hold the 20th anniversary of the Mustang Alley at the corner of Nine Mile and Woodward in Ferndale, where it expects as many as 1,000 Mustangs to line up. It will also show off its lineage of trucks at 13 Mile, along with several performance vehicles at Duggan's Irish Pub at 31501 Woodward in Royal Oak. The company on Thursday unveiled the 2018 Mustang Cobra Jet drag car to celebrate the nameplate's 50th anniversary. Just 68 examples are planned of the $130,000 limited-edition model Other Ford activities include: Sales of tickets for a raffle of a one-off Kona Blue Mustang Bullitt, starting at the media clubhouse at 2 p.m. Friday. The raffle itself takes place in November and will support juvenile diabetes research.

GM alerting truck and sedan owners to a do-over on brake recall

A recall campaign intended to address issues with braking systems on certain 2019 General Motors trucks and sedans may have introduced a new issue, the automaker has acknowledged, and thousands of owners driving repaired vehicles may need to return to their service departments for another update.  The update addresses a fix that was pushed out to owners of more than half a million brand-new GM trucks and sedans that could potentially lose partial braking function, according to the Detroit Free Press. The original software fix helped address situations where the vehicles' anti-lock braking systems would become disabled, which in turn would prevent electronic stability control from activating. Vehicles subject to the recall would often experience software glitches that prevented them from properly communicating the operational state of these systems, meaning drivers would have no idea that their brakes may not behave as expected in an emergency. The 2019 Chevrolet Silverado 1500, Cadillac CT6, and GMC Sierra 1500 were all recalled in the original campaign.  Unfortunately, the early version of this fix appears to have introduced yet another software glitch, indicating that the original fix did not do the trick. Those who have not yet had their cars serviced can rest easy; they will only receive the most up-to-date version of the software fix.  Related video